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Counting Cubes

soft demand (-24.7% this quarter) — Counting Cubes doesn't clear our bar today.

Flapen Score

36
Skip it
Market size 19Growth 13Conversion 79Competition 23Returns 97Price range 29Avg price 25Brand share 35Review moat 26Quality gap 28
This niche Category average

Is Counting Cubes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Counting Cubes is a £77K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 36/100.

Counting Cubes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.7% over the last 90 days and 8.1% of searches end in a purchase.

£77K

revenue / yr

Units sold / yr10K
Search volume / yr-24.7%105K
Conversion rate8.1%
Avg price£9.01

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers12 · 47
Top-5 product click share73%
Open market16%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement88%
New entrants (1y)4· 0 succeeded
Avg rating4.6★
Avg reviews3,855

Top Counting Cubes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

£0£4K£8K£12K£15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

47

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

12%

  • HOTUT19%
  • Learning Resources17%
  • edxeducation17%
  • TOGHPUW16%
  • Temple Lodge16%
  • UOCAI4%
  • Open — no brand owns it (6 brands, 12%)

Counting Cubes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume105KCVR8.1%Products17Brands12Top 5 Brands84%OOS Rate0.0%Rating4.6★Reviews3,855Avg BSR#144
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Top Counting Cubes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • counting blocks for kids14K/yr
  • cubes14K/yr
  • maths cubes20K/yr
  • counting cubes10K/yr
  • multilink cubes6K/yr
  • counting blocks16K/yr
  • unifix cubes4K/yr
  • math cubes5K/yr
  • linking cubes3K/yr
  • maths cubes for kids4K/yr

What reviews say buyers love and hate about Counting Cubes

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall21%

Great quality and accessories

Educational-Overall20%

Very educational

Fun/Entertainment Experience12%

Very good toy for all children

Value For Money7%

considering the price I think that's fair

Color6%

Vibrant colours

What buyers complain about

72% of reviews
Connectivity-Overall25%

these blocks didnt connect overtime

Defective Material/Parts17%

Some pieces missed

Durability8%

everything we build just falls apart

Assembly/Installation8%

does sometimes struggle to click the pieces together

Color8%

Just one little fault is the flat counters that clip onto the blocks colour are not correct to the original characters

Counting Cubes return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
25%
2Quality-Overall
17%
3Compatibility-Overall
7%
4Gifting Purpose
6%
5Advertised Vs Actual Product
6%

Common Counting Cubes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Counting Cubes 36/100 on Amazon United Kingdom — Skip it. The niche generates £77K/yr across 17 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -24.7% over the last 90 days.
Search demand for Counting Cubes on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 2.1× the quietest.