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Counting Cubes

Fail

Demand is soft, at -24.7% this quarter, so Counting Cubes is a Fail.

Flapen Score
36
36 / 100
Ranks 689 of 835 Stationery & Office Supplies niches · −11 vs the category median of 47
Market size
£77K/yr105K searches / yr
90-day growth
-24.7%search demand this quarter
Competition
73%top-5 click share · 12 brands · 47 sellers

Flapen Score

Counting Cubes against its category

The dotted line is the Stationery & Office Supplies average. Past it, Counting Cubes is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Counting Cubes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Counting Cubes 105K times last year and spent an estimated £77K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-24.7%
Conversion, latest week
8.1%
Market size, estimated
£77Ka year
Peak month
November2.1× the quietest month
Top search term
counting blocks for kids14K searches a year

02 · Price

A sale here is worth £9.01.

Listings sell for £9.01 on average, from £4.82 to £19.12. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £9.01 that is £5K to £7K a year per listing.

Average price
£9.01under the $15 to $100 sweet spot
Price range
£4.82–£19.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #144 within School & Educational Supplies. It carries 3,855 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#144in School & Educational Supplies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,855per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Counting Cubes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

47

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

12%

  • HOTUT19%
  • Learning Resources17%
  • edxeducation17%
  • TOGHPUW16%
  • Temple Lodge16%
  • UOCAI4%
  • Open — no brand owns it (6 brands, 12%)

Demand

Counting Cubes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Counting Cubes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • counting blocks for kids14K/yr
  • cubes14K/yr
  • maths cubes20K/yr
  • counting cubes10K/yr
  • multilink cubes6K/yr
  • counting blocks16K/yr
  • unifix cubes4K/yr
  • math cubes5K/yr
  • linking cubes3K/yr
  • maths cubes for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Counting Cubes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall25%−0.08

these blocks didnt connect overtime

Some dont connect at all

Dont connect or hold together

Defective Material/Parts17%−0.02

Some pieces missed

Durability8%−0.01

everything we build just falls apart

Assembly/Installation8%+0.15

does sometimes struggle to click the pieces together

Color8%+0.30

Just one little fault is the flat counters that clip onto the blocks colour are not correct to the original characters

Love

Quality-Overall21%

Great quality and accessories

Great useful set nicely made

Excellent product

Educational-Overall20%+1.74

Very educational

Super educational toy

Great learning tool

Fun/Entertainment Experience12%+0.85

Very good toy for all children

My grandson loves playing with them

Its a fun game

Value For Money7%−0.06

considering the price I think that's fair

good value for money

great value for money

Color6%+0.30

Vibrant colours

Good colours

Good variety of colours

Return

0.6% Return rate 38% Fixable by listing

Size-Overall25%▁▄▃▄█▄
Quality-Overall17%▃▇▇▅▁█
Compatibility-Overall7%▁▁▄▁▁█
Gifting Purpose6%▁▄▆█▁▅
Advertised Vs Actual Product6%▁▁▅█▁▁

FAQ

Common Counting Cubes questions

Answered from the same tracked data.