Is counting cubes profitable to sell on Amazon United Kingdom?

The niche generates £77K/yr across 17 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -24.7%. Flapen's verdict: Skip it (36/100).

How competitive is the counting cubes niche?

12 brands and 47 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in counting cubes?

Top complaints mined from reviews: Connectivity-Overall, Defective Material/Parts, Durability. The return rate is 0.6%.

When does demand for counting cubes peak?

Demand peaks in Oct–Nov; the busiest month runs 2.1× the quietest.

What does it cost to enter the counting cubes niche?

Listings span £4.82–£19.12; the average listing price is £9.01 (sweet spot $15–$100). The average incumbent carries 3,855 reviews — the moat a new listing must climb.

counting cubes

Skip it

Soft demand (-24.7% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Price range

Okay£4.82–£19.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,855.29

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£9.01

avg listing price — sweet spot $15–$100

Competition

Bad73%

top-5 click share — a locked-up shelf

Market size

Bad£77K

£77K/yr · 105K searches

Growth

Bad-24.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, counting cubes is a £77K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 36/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

counting cubes market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: £72K–£90K; units × avg price
Conversion rate: 8.1%
Avg BSR: #144
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 191 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

12%

HOTUT19%
Learning Resources17%
edxeducation17%
TOGHPUW16%
Temple Lodge16%
UOCAI4%
Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.7% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Open Trend

Top counting cubes search terms

counting blocks for kids14K/yr -28.1%6.7% conv.
cubes14K/yr +2.3%1.0% conv.
maths cubes20K/yr -32.3%8.0% conv.
counting cubes10K/yr -31.3%8.6% conv.
multilink cubes6K/yr -13.6%6.9% conv.
counting blocks16K/yr -45.5%6.7% conv.
unifix cubes4K/yr -15.4%6.3% conv.
math cubes5K/yr -19.1%7.5% conv.
linking cubes3K/yr -0.7%5.1% conv.
maths cubes for kids4K/yr -30.1%12.5% conv.

All search terms

Top counting cubes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HOTUT 100 Pcs Maths Cubes with 10 Colours Linking Cubes Early Years Maths Learning Magic Counting Blocks Counting Block Set for School and Home - 2 CM

HOTUT£5.804.7★885 rev

TOGHPUW 100 Pcs Maths Cubes With 10 Colours Fractions Resources For Children Linking Cubes Early Years Maths Learning Magic Counting Blocks Geometric Cube Math Cubes Math Toys Math Link Cubes

TOGHPUW£5.144.5★101 rev

edxeducation Maths Cubes Set of 100 10 Colours

edxeducation£7.424.8★10,479 rev

Maths Cubes - 100-Piece Set of Fidget Linking Cubes for Early Learning and Maths with 10 Colours and Geometric Shapes Perfect for Classroom and Home

Temple Lodge£9.534.6★339 rev

Learning Resources MathLink Cubes Set of 100 Ages 5+ Counting Blocks for Early Maths Skills Linking Cubes for Addition Subtraction & Patterning

Learning Resources£9.104.7★38,723 rev

Newest

by launch date

Yimomoyi 300 Pcs Maths Cubes With 10 Colours Maths Counters for Kids

Yimomoyi£12.5515 rev

7mo ago

Counting Blocks Maths for Children 100 PCS Counting Cubes With 10 Colours Maths Cubes Building Blocks Maths Counters for Kids Connecting Toys Linking Cubes for School & Home Early Maths Learning

UOCAI£5.229 rev

9mo ago

aieieii 100 PCS Maths Cubes Number Blocks Toys Counting Cubes with 10 Colour Linking Cube with 2 Stickers 2CM Counting Blocks Maths for Block Set Easy to Connect(for Ages 15 and Above)

aieieii£6.788 rev

9mo ago

CREJOHY 100 Pcs Maths Cubes for Kids Age 3-8 MathsCubes with 10 Colours Linking Cubes Magic Counting Blocks Counting Block Set for School and Home Maths Cubes for Kids Age 3 4 5 6 7 8 Boys Girls

CREJOHY£6.6319 rev

11mo ago

Yimomoyi 200 Pcs Maths Cubes With 10 Colours Maths Counters for Kids

Yimomoyi£9.3615 rev

1y ago

What buyers say about counting cubes

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Great quality and accessories”

Educational-Overall20%

“Very educational”

Fun/Entertainment Experience12%

“Very good toy for all children”

Value For Money7%

“considering the price I think that's fair”

Color6%

“Vibrant colours”

Ease Of Use5%

“Good and easy to use”

Durability4%

“durable”

Strength3%

“Sturdy”

Gifting Purpose3%

“Birthday gift”

Adhesion/Stickiness3%

“Stick together well”

What buyers complain about

Connectivity-Overall25%

“these blocks didnt connect overtime”

Defective Material/Parts17%

“Some pieces missed”

Durability8%

“everything we build just falls apart”

Assembly/Installation8%

“does sometimes struggle to click the pieces together”

Color8%

“Just one little fault is the flat counters that clip onto the blocks colour are not correct to the original characters”

Value For Money6%

“a little over priced”

Top return reasons

Size-Overall25%

Quality-Overall17%

Compatibility-Overall7%

Gifting Purpose6%

Advertised Vs Actual Product6%

Functionality-Overall5%

Defective Material/Parts4%

Value For Money4%

Durability3%

Material Quality3%

Common questions

Is counting cubes profitable to sell on Amazon United Kingdom?: The niche generates £77K/yr across 17 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -24.7%. Flapen's verdict: Skip it (36/100).
How competitive is the counting cubes niche?: 12 brands and 47 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in counting cubes?: Top complaints mined from reviews: Connectivity-Overall, Defective Material/Parts, Durability. The return rate is 0.6%.
When does demand for counting cubes peak?: Demand peaks in Oct–Nov; the busiest month runs 2.1× the quietest.
What does it cost to enter the counting cubes niche?: Listings span £4.82–£19.12; the average listing price is £9.01 (sweet spot $15–$100). The average incumbent carries 3,855 reviews — the moat a new listing must climb.