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Correction Tape

Maybe

Buyers convert on 20.5% of searches. But prices span $1.60–$15.38, mostly outside the sweet spot, so Correction Tape is a Maybe.

Flapen Score
50
50 / 100
Top 37% of 835 Stationery & Office Supplies niches · +3 vs the category median of 47
Market size
£814K/yr719K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
55%top-5 click share · 9 brands · 113 sellers

Flapen Score

Correction Tape against its category

The dotted line is the Stationery & Office Supplies average. Past it, Correction Tape is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Correction Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Correction Tape 719K times last year and spent an estimated £814K. The top 5 brands take 96% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

20.5% of searches ended in a purchase last week.

Shoppers searched for this 719K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £814K a year.

Searches, last 12 months
719K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
20.5%
Market size, estimated
£814Ka year
Top search term
tippex186K searches a year

02 · Price

A sale here is worth £5.53.

Listings sell for £5.53 on average, from £1.60 to £15.38. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At £5.53 that is £22K to £28K a year per listing.

Average price
£5.53under the $15 to $100 sweet spot
Price range
£1.60–£15.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
4,000–5,000
Revenue per listing a year
£22K–£28K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #10 within Pens, Pencils & Writing Supplies. It carries 3,098 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
87%
Out of stock, average day
2.9%
Average rank
#10in Pens, Pencils & Writing Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,098per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Correction Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£33K£65K£98K£130K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

113

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

3%

  • BIC43%
  • Tipp-Ex39%
  • Amazon Basics10%
  • Pentel2%
  • JEFURE2%
  • Four Candies1%
  • Open — no brand owns it (3 brands, 3%)

Demand

Correction Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 11 of 12 months tracked

Search terms

Top Correction Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tippex186K/yr
  • tippex mouse114K/yr
  • tipex91K/yr
  • correction tape67K/yr
  • tippex pen50K/yr
  • tipex correction fluid21K/yr
  • correction fluid20K/yr
  • tippex fluid19K/yr
  • tip ex19K/yr
  • correction pen23K/yr

Reviews and returns

What reviews say buyers love and hate about Correction Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%+0.46

Bad quality

I was bit concerned about the quality as they were so cheap

Rubbish quality

Functionality-Overall10%−0.09

This type of corrector are notorious for not working well or for a bit

wouldnt work

feed-out snags

Ease Of Use7%+0.14

Not easy to use

it's difficult to apply then

Unraveling during use

Adhesion/Stickiness7%−0.04

However, while I used it for my studies, the tape gets stuck and does not go smoothly all the time

the tape does get twisted a bit

At different times the clear tape stopped rolling back into the case

Durability6%−0.04

Keeps breaking then wont work

broke very easily after one use

Broke Straight Away

Love

Value For Money27%+2.16

Excellent value

Good for the price

Worth the money

Quality-Overall20%+0.46

Great alternative to the well know brand

Excellent product

Used for years good quality

Advertised Vs Actual Product15%+0.69

As advertised

As described

Exactly what I needed

Ease Of Use9%+0.14

Easy to use

very handy

Definitely handy purchasing a pack of three as one can be kept at home

Efficiency3%−0.01

Does the job

Works perfectly

Works ok

Return

0.1% Return rate 15% Fixable by listing

Functionality-Overall27%▅▅█▅▅▄

This type of corrector are notorious for not working well or for a bit

wouldnt work

feed-out snags

Adhesion/Stickiness14%▁▄▂██▃

However, while I used it for my studies, the tape gets stuck and does not go smoothly all the time

the tape does get twisted a bit

At different times the clear tape stopped rolling back into the case

Defective Material/Parts12%█▁▂▃▅▂
Advertised Vs Actual Product8%▁▁▂▂▂█
Quality-Overall8%▁▃█▇▁▇

Bad quality

I was bit concerned about the quality as they were so cheap

Rubbish quality

FAQ

Common Correction Tape questions

Answered from the same tracked data.