Skip to content

Cork Board

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -11.2% this quarter, so Cork Board is a Maybe.

Flapen Score
56
56 / 100
Top 13% of 835 Stationery & Office Supplies niches · +9 vs the category median of 47
Market size
£597K/yr1.6M searches / yr
90-day growth
-11.2%search demand this quarter
Competition
48%top-5 click share · 16 brands · 33 sellers

Flapen Score

Cork Board against its category

The dotted line is the Stationery & Office Supplies average. Past it, Cork Board is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cork Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cork Board 1.6M times last year and spent an estimated £597K. The top 5 brands take 72% of clicks. Demand peaks in Jan. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £597K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
2.7%
Market size, estimated
£597Ka year
Peak month
January1.6× the quietest month
Top search term
cork board472K searches a year

02 · Price

A sale here is worth £13.46.

Listings sell for £13.46 on average, from £5.17 to £33.06. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £13.46 that is £27K to £34K a year per listing.

Average price
£13.46under the $15 to $100 sweet spot
Price range
£5.17–£33.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£27K–£34K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Office Supplies. It carries 2,004 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#20in Office Supplies
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,004per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Cork Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£30K£60K£90K£119K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

33

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

22%

  • REQUISITE NEEDS36%
  • Bumusty10%
  • OWLKELA9%
  • VIZ-PRO9%
  • Q-Connect7%
  • rokeblau6%

Demand

Cork Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Cork Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cork board472K/yr
  • pin board284K/yr
  • notice board156K/yr
  • cork boards for walls96K/yr
  • notice boards for home75K/yr
  • board68K/yr
  • vision board105K/yr
  • pinboard49K/yr
  • pin board for bedrooms46K/yr
  • bulletin board37K/yr

Reviews and returns

What reviews say buyers love and hate about Cork Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.05

Awful Quality, fell apart immediately

Bad quality

Cheap rubbish

Strength17%−0.19

Flimsy

very flimsy

Not strong enough

Thickness14%−0.22

Unfortunately, the board isnt thick enough

slightly thin

A bit on the thin side

Size-Overall12%+0.32

Not fit for purpose

Cord supplied too short

its too small to do anything with

Adhesion/Stickiness5%

I think the adhesive strips would probably take the paint off your wall if you tried to remove it

There is a little bit off glue smell

The glue to stick on wall is not strong enough it keeps falling

Love

Quality-Overall20%−0.05

As described good quality and easily mounted

The rest of the quality of the board is great

Good Quality

Size-Overall11%+0.32

Decent size

Great size and easy to set up

It is the size as advertised

Value For Money11%+1.44

Well worth the money

great product and price

Excellent value

Assembly/Installation9%+1.14

Easy to put up

Easy to install

Very easy to put up with

Ease Of Use8%+1.08

Easy to use

I also found them easy to apply

Very easy to put up with

Return

0.9% Return rate 77% Fixable by listing

Size-Overall61%██▆▇▆█

Not fit for purpose

Cord supplied too short

its too small to do anything with

Defective Material/Parts6%█▆▅▆█▄
Color5%▁▃▅▄█▄

Doesnt look as good as advertised ie the colour of green is quite dull

Quality-Overall5%█▇▆▅▆▂

Awful Quality, fell apart immediately

Bad quality

Cheap rubbish

Strength3%▆▂█▆▇▇

Flimsy

very flimsy

Not strong enough

FAQ

Common Cork Board questions

Answered from the same tracked data.