congratulations card
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great196.36avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Competition
Great32%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Growth
Good+52.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£74K£74K/yr · 210K searches
Avg price
Bad£3.79avg listing price — sweet spot $15–$100
Price range
Bad£1.21–£12.16cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, congratulations card is a £74K/yr Amazon United Kingdom market (210K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 59/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
congratulations card market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- £76K–£95K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #443
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 76%
- Out of stock
- 6.8%
- Avg brand age
- 27 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
34
Top-5 brand share
54%
Top 20: 97%
Top-5 click share
32%
Top 20: 73%
Open market
38%
- SWEETZER & ORANGE13%
- Old English Company13%
- Piccadilly Greetings12%
- Printperfect9%
- Me To You8%
- Nokular7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +52.6% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.0×
Top congratulations card search terms
- congratulations card139K/yr
- well done card40K/yr
- well done cards10K/yr
- congratulations cards9K/yr
- you did it card6K/yr
- congrats card6K/yr
Top congratulations card products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Printperfect - Congratulations Next Chapter Card - Moving Leaving or New Job Card for Him or Her - Heres To Your Next Chapter Good Luck Card for Men and Women promotion university new baby
Printperfect£3.384.8★193 rev
Me to You Bear Well Done Card White ASS01147 5x7 inch
Me To You£2.464.7★452 rev
Piccadilly Greetings Exam Congratulations Cards You Absolutely Smashed It - 8 x 6 inches
Piccadilly Greetings£2.764.7★174 rev
Piccadilly Greetings Luxury Beautiful Contemporary Woo Hoo Congratulations Card - 160 mm sq - Koko Designs KL002 White
Piccadilly Greetings£3.004.6★965 rev
Hallmark Congratulations Card - Contemporary Foil Text Design
Hallmark£2.494.7★953 rev
Newest
by launch date
Congratulations Bunting Greeting Card By Wishing Well Studions 5 X 8 Inches
Wishing Well£1.213 rev
SWEETZER & ORANGE Modern Congratulations Cards Set of 24 Gold Foil Congrats Cards with Envelopes Stickers & Storage Box 4.25x5.75 Assorted Designs with Interior Greetings for All Celebrations
SWEETZER & ORANGE£6.18115 rev
Printperfect - Congratulations Next Chapter Card - Moving Leaving or New Job Card for Him or Her - Heres To Your Next Chapter Good Luck Card for Men and Women promotion university new baby
Printperfect£3.38193 rev
Congratulations Card New Job Well Done Proud of You - Heartfelt Greeting for Friend or Family - Success Driving Test Exam - Made in UK
Nokular£3.369 rev
Congratulations Card. Well done Exams A Level GCSE Graduation Card. Youre a Star Design. Card with Envelope. 150x150mm when folded.
Absolutely Yours£3.1528 rev
Trending
90-day click momentumCongratulations Bunting Greeting Card By Wishing Well Studions 5 X 8 Inches
Wishing Well£1.214.6★
SWEETZER & ORANGE Modern Congratulations Cards Set of 24 Gold Foil Congrats Cards with Envelopes Stickers & Storage Box 4.25x5.75 Assorted Designs with Interior Greetings for All Celebrations
SWEETZER & ORANGE£6.184.4★
Congratulations Card New Job Well Done Proud of You - Heartfelt Greeting for Friend or Family - Success Driving Test Exam - Made in UK
Nokular£3.364.8★
SWEETZER & ORANGE Congratulations Card with Gold Foil 5x7 Premium Greeting Card with Envelope & Seal Thick Cardstock Elegant Design for Promotion Wedding Retirement & Any Special Celebrations
SWEETZER & ORANGE£2.264.8★
Old English Co. Funny Well Done Card for Him or Her - Simple Graduation Card for Son and Daughter - Smarty Pants Congratulations Card for Men and Women - New Job Exam Results Driving Test
Old English Company£2.865.0★
What buyers say about congratulations card
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Good price”
“Nice and colourful”
“with a good range of different designs”
“Card as shown”
“Thick”
“simple”
“are a nice size”
“The quality of the paper is excellent”
“Nd matte makes it more comfortable to write on for me”
What buyers complain about
“Although perhaps not the best quality cardboard they are good value for money”
“the size is a little novel being smaller than the standard”
“Bent and bucked”
“The printing is terrible”
“The only thing I would say is that the storage box isnt really a proper storage box in practice”
“the cards themselves arent the thickest”
“costly”
“The product description says the card used is FSC certified - oddly it doesn't say that on the card itself -”
Top return reasons
Common questions
- Is congratulations card profitable to sell on Amazon United Kingdom?
- The niche generates £74K/yr across 50 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +52.6%. Flapen's verdict: Worth a look (59/100).
- How competitive is the congratulations card niche?
- 25 brands and 34 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in congratulations card?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Flexibility. The return rate is 0.1%.
- When does demand for congratulations card peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 3.0× the quietest.
- What does it cost to enter the congratulations card niche?
- Listings span £1.21–£12.16; the average listing price is £3.79 (sweet spot $15–$100). The average incumbent carries 196 reviews — the moat a new listing must climb.