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Congratulations Card

Congratulations Card shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look
Market size 18Growth 70Conversion 84Competition 83Returns 99Price range 0Avg price 11Brand share 81Review moat 90Quality gap 22
This niche Category average

Is Congratulations Card profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Congratulations Card is a £74K/yr Amazon United Kingdom market (210K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 59/100.

Congratulations Card: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +52.6% over the last 90 days and 9.3% of searches end in a purchase.

£74K

revenue / yr

Units sold / yr25K
Search volume / yr+52.6%210K
Conversion rate9.3%
Avg price£3.79

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers25 · 34
Top-5 product click share32%
Open market46%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 50 products

Sponsored placement76%
New entrants (1y)9· 1 succeeded
Avg rating4.7★
Avg reviews196

Top Congratulations Card products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

£0£2K£4K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

34

Top-5 brand share

54%

Top 20: 97%

Top-5 click share

32%

Top 20: 73%

Open market

38%

  • SWEETZER & ORANGE13%
  • Old English Company13%
  • Piccadilly Greetings12%
  • Printperfect9%
  • Me To You8%
  • Nokular7%

Congratulations Card demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume210KCVR9.3%Products50Brands25Top 5 Brands54%OOS Rate6.8%Rating4.7★Reviews196Avg BSR#443
10K6KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.0×

Top Congratulations Card search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • congratulations card139K/yr
  • well done card40K/yr
  • well done cards10K/yr
  • congratulations cards9K/yr
  • you did it card6K/yr
  • congrats card6K/yr

What reviews say buyers love and hate about Congratulations Card

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Quality-Overall33%

Excellent quality

Value For Money16%

Good price

Color11%

Nice and colourful

Design-Overall10%

with a good range of different designs

Advertised Vs Actual Product9%

Card as shown

What buyers complain about

55% of reviews
Quality-Overall21%

Although perhaps not the best quality cardboard they are good value for money

Size-Overall10%

the size is a little novel being smaller than the standard

Flexibility9%

Bent and bucked

Print Quality5%

The printing is terrible

Storage Capacity5%

The only thing I would say is that the storage box isnt really a proper storage box in practice

Congratulations Card return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
45%
2Quality-Overall
23%
3Design-Overall
9%
4Water Resistance
9%
5Print Quality
5%

Common Congratulations Card questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Congratulations Card 59/100 on Amazon United Kingdom — Worth a look. The niche generates £74K/yr across 50 tracked products. 1 of 9 products launched in the last 360 days are still selling. Search demand moved +52.6% over the last 90 days.
Search demand for Congratulations Card on Amazon United Kingdom peaks in Jun–Jul–Aug, where the busiest month runs 3.0× the quietest.