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Congratulations Card

Maybe

Returns run at only 0.1% of orders. But prices span $1.21–$12.16, mostly outside the sweet spot, so Congratulations Card is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 835 Stationery & Office Supplies niches · +12 vs the category median of 47
Market size
£74K/yr210K searches / yr
90-day growth
+52.6%search demand this quarter
Competition
32%top-5 click share · 25 brands · 34 sellers

Flapen Score

Congratulations Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Congratulations Card is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Congratulations Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Congratulations Card 210K times last year and spent an estimated £74K. The top 5 brands take 54% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +52.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
+52.6%
Conversion, latest week
9.3%
Market size, estimated
£74Ka year
Peak month
August3.0× the quietest month
Top search term
congratulations card139K searches a year

02 · Price

A sale here is worth £3.79.

Listings sell for £3.79 on average, from £1.21 to £12.16. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £3.79 that is £948 to £2K a year per listing.

Average price
£3.79under the $15 to $100 sweet spot
Price range
£1.21–£12.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£948–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #443 within Cards & Card Stock. It carries 196 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
96%
Out of stock, average day
6.8%
Average rank
#443in Cards & Card Stock
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
196per listing
Listings tracked
50

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Congratulations Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£2K£4K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

34

Top-5 brand share

54%

Top 20: 97%

Top-5 click share

32%

Top 20: 73%

Open market

38%

  • SWEETZER & ORANGE13%
  • Old English Company13%
  • Piccadilly Greetings12%
  • Printperfect9%
  • Me To You8%
  • Nokular7%

Demand

Congratulations Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.0×

Search terms

Top Congratulations Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • congratulations card139K/yr
  • well done card40K/yr
  • well done cards10K/yr
  • congratulations cards9K/yr
  • you did it card6K/yr
  • congrats card6K/yr

Reviews and returns

What reviews say buyers love and hate about Congratulations Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%+0.88

Although perhaps not the best quality cardboard they are good value for money

They aren't made from the greatest cardstock i've seen

Very poor quality

Size-Overall10%−0.01

the size is a little novel being smaller than the standard

The internal printing is relatively small

they are slightly smaller than a standard shop bought individual card

Flexibility9%−0.07

Bent and bucked

Print Quality5%−0.03

The printing is terrible

Storage Capacity5%+0.08

The only thing I would say is that the storage box isnt really a proper storage box in practice

Love

Quality-Overall33%+0.88

Excellent quality

Good well made card

Excellent Quality Cards

Value For Money16%+1.89

Good price

great value

low price

Color11%−0.03

Nice and colourful

vibrant bright colours

Nice bright colours

Design-Overall10%+0.52

with a good range of different designs

Good design

I like the simple yet elegant design across the range - each one could easily be used for any person

Advertised Vs Actual Product9%−0.02

Card as shown

Exactly as described

Exactly what I needed

Return

0.1% Return rate 50% Fixable by listing

Size-Overall45%█▁▆▁▁█

the size is a little novel being smaller than the standard

The internal printing is relatively small

they are slightly smaller than a standard shop bought individual card

Quality-Overall23%▁▁█▁▁▄

Although perhaps not the best quality cardboard they are good value for money

They aren't made from the greatest cardstock i've seen

Very poor quality

Design-Overall9%▁▁▁█▁▁
Water Resistance9%█▁▁▁▁▁
Print Quality5%▁█▁▁▁▁

The printing is terrible

FAQ

Common Congratulations Card questions

Answered from the same tracked data.