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Congratulations Card

Maybe

An estimated 0.1% of orders come back. But prices span $1.21–$12.16, mostly outside the sweet spot, so Congratulations Card is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 835 Stationery & Office Supplies niches · +12 vs the category median of 47
Market size
£74K/yr210K searches / yr
90-day growth
+52.6%search demand this quarter
Competition
32%top-5 click share · 25 brands · 34 sellers

Flapen Score

Congratulations Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Congratulations Card is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Congratulations Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Congratulations Card 210K times last year and spent an estimated £74K. The top 5 brands take 54% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +52.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
+52.6%
Conversion, latest week
9.3%
Market size, estimated
£74Ka year
Peak month
August3.0× the quietest month
Top search term
congratulations card139K searches a year

02 · Price

A sale here is worth £3.79.

Listings sell for £3.79 on average, from £1.21 to £12.16. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £3.79 that is £948 to £2K a year per listing.

Average price
£3.79under the $15 to $100 sweet spot
Price range
£1.21–£12.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£948–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #443 within Cards & Card Stock. It carries 196 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
96%
Out of stock, average day
6.8%
Average rank
#443in Cards & Card Stock
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
196per listing
Listings tracked
50

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Congratulations Card products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

34

Est. top-5 brand share

54%

Top 20: 97%

Est. top-5 click share

32%

Top 20: 73%

Open market

38%

  • SWEETZER & ORANGE13%
  • Old English Company13%
  • Piccadilly Greetings12%
  • Printperfect9%
  • Me To You8%
  • Nokular7%

Demand

Congratulations Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.0×

Search terms

Top Congratulations Card search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • congratulations card139K/yr
  • well done card40K/yr
  • well done cards10K/yr
  • congratulations cards9K/yr
  • you did it card6K/yr
  • congrats card6K/yr

Reviews and returns

What reviews say buyers love and hate about Congratulations Card

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“Although perhaps not the best quality cardboard they are good value for money”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Congratulations Card questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data