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Compass Maths

Fail

Prices span $1.57–$8.59, mostly outside the sweet spot, so Compass Maths is a Fail.

Flapen Score
42
42 / 100
Ranks 550 of 835 Stationery & Office Supplies niches · −5 vs the category median of 47
Market size
£77K/yr166K searches / yr
90-day growth
+14.4%search demand this quarter
Competition
82%top-5 click share · 8 brands · 69 sellers

Flapen Score

Compass Maths against its category

The dotted line is the Stationery & Office Supplies average. Past it, Compass Maths is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Compass Maths market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Compass Maths 166K times last year and spent an estimated £77K. The top 5 brands take 91% of clicks. Demand peaks in Jul–Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

11.9% of searches ended in a purchase last week.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
+14.4%
Conversion, latest week
11.9%
Market size, estimated
£77Ka year
Peak month
August15.2× the quietest month
Top search term
compass maths95K searches a year

02 · Price

A sale here is worth £3.94.

Listings sell for £3.94 on average, from £1.57 to £8.59. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £3.94 that is £6K to £8K a year per listing.

Average price
£3.94under the $15 to $100 sweet spot
Price range
£1.57–£8.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£6K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #10 within Office Supplies. It carries 2,890 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#10in Office Supplies
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,890per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Compass Maths products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£46K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

69

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

5%

  • Helix64%
  • Amazon Basics11%
  • Faber-Castell7%
  • Rpanle5%
  • Liquidraw4%
  • 1ABOVE3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Compass Maths search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 15.2×

Search terms

Top Compass Maths search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • compass maths95K/yr
  • compass drawing24K/yr
  • maths compass10K/yr
  • pair of compasses9K/yr
  • drawing compass11K/yr
  • compass geometry3K/yr
  • metal compass4K/yr
  • compass geometry tool4K/yr
  • maths compass for secondary school3K/yr
  • school compass3K/yr

Reviews and returns

What reviews say buyers love and hate about Compass Maths

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Grip33%−0.15

pencil won't grip firmly

found that it slipped each time he would rotate to draw

Advertised Vs Actual Product25%−0.03

also not as described

Defective Material/Parts25%−0.15

The screw came loose

Love

Quality-Overall33%+1.90

Excellent product

Good quality it's nice that it comes in a decent case as well

No complaints

Value For Money21%+1.42

Great set good price

Good value

Great value

Advertised Vs Actual Product9%−0.03

Better than expected

Does the Job

Exactly what we wanted for our granddaughter

Size-Overall7%−0.01

Good size

I love the fact it all fits perfectly into the tin

Good quality and a good size

Ease Of Use6%+0.36

easy to use

Super easy perfect circles

Very helpful tool

Return

0.2% Return rate 38% Fixable by listing

Size-Overall29%▁▁▃▁▄█
Value For Money15%▁▁▁█▂▁
Defective Material/Parts10%█▁▂▅▂▁

The screw came loose

Functionality-Overall9%▁▁▇▁█▁
Quality-Overall7%██▁▁▁▁

FAQ

Common Compass Maths questions

Answered from the same tracked data.