Colouring Pencils for School

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months

38K

Growth, 90 days vs prior 90

+11.8%

Conversion, latest week

8.8%

Market size, estimated

£32Ka year

Peak month

August3.7× the quietest month

Top search term

staedtler colouring pencils25K searches a year

Listings sell for £9.69 on average, from £1.85 to £31.78. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.69 that is £969 to £2K a year per listing.

Average price

£9.69under the $15 to $100 sweet spot

Price range

£1.85–£31.78

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£969–£2K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

47% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #110 within Pens, Pencils & Writing Supplies. It carries 5,319 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

95%

Out of stock, average day

1.1%

Average rank

#110in Pens, Pencils & Writing Supplies

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,319per listing

Listings tracked

19

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

66 months