Is colouring pencils for school profitable to sell on Amazon United Kingdom?

The niche generates £32K/yr across 19 tracked products. 90-day search growth is +11.8%. Flapen's verdict: Skip it (40/100).

How competitive is the colouring pencils for school niche?

4 brands and 63 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in colouring pencils for school?

Top complaints mined from reviews: Color, Quality-Overall, Sharpness. The return rate is 0.3%.

When does demand for colouring pencils for school peak?

Demand peaks in Aug–Sep–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the colouring pencils for school niche?

Listings span £1.85–£31.78; the average listing price is £9.69 (sweet spot $15–$100). The average incumbent carries 5,319 reviews — the moat a new listing must climb.

colouring pencils for school

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Price range

Good£1.85–£31.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+11.8%

90-day search growth — must beat 0% to launch

Avg price

Okay£9.69

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,318.63

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£32K

£32K/yr · 38K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, colouring pencils for school is a £32K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 40/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

colouring pencils for school market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £39K–£48K; units × avg price
Conversion rate: 8.8%
Avg BSR: #110
Page quality: 0%
Prime: 95%
Sponsored: 47%
Out of stock: 1.1%
Avg brand age: 66 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

STAEDTLER96%
KALOUR2%
Shuttle Art1%
Helix1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +11.8% search growth over the last 90 days.

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top colouring pencils for school search terms

staedtler colouring pencils25K/yr +4.8%6.1% conv.
colouring pencils for school6K/yr +82.9%3.1% conv.
colouring pencils staedtler3K/yr +2.8%9.3% conv.
coloured pencils for school3K/yr +29.1%4.5% conv.

All search terms

Top colouring pencils for school products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

STAEDTLER 185 C24 Noris Colour Colouring Pencils - 24 Assorted Colours (Pack of 24 Pencils)

STAEDTLER£3.664.7★41,835 rev

STAEDTLER 185 M36 Noris Colour Colouring Pencils - 36 Assorted Colours (Tin of 36 Pencils)

STAEDTLER£8.284.6★398 rev

STAEDTLER 175 M72 Coloured Pencils - Assorted Colours (Tin of 72)

STAEDTLER£9.034.6★4,023 rev

STAEDTLER 185 M24 Noris Colour Colouring Pencils - 24 Assorted Colours (Tin of 24 Pencils)

STAEDTLER£5.104.6★398 rev

STAEDTLER 185 CD36 Noris Colour Pencil - 36 Assorted Colours (Pack of 36 Pencils)

STAEDTLER£6.414.6★5,637 rev

Newest

by launch date

STAEDTLER Colouring Pencils - Multiverse Design - Set of 12 Assorted Colours 175C12E2-1

STAEDTLER£1.9722 rev

1y ago

KALOUR Colouring Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Beginners Artists (72)

KALOUR£11.8210,562 rev

3y ago

STAEDTLER 146C M72 Design Journey Colouring Pencils - Assorted Colours (Tin of 72)

STAEDTLER£22.24473 rev

5y ago

STAEDTLER 185 M36 Noris Colour Colouring Pencils - 36 Assorted Colours (Tin of 36 Pencils)

STAEDTLER£8.28398 rev

6y ago

STAEDTLER 185 M24 Noris Colour Colouring Pencils - 24 Assorted Colours (Tin of 24 Pencils)

STAEDTLER£5.10398 rev

6y ago

What buyers say about colouring pencils for school

What buyers praise and complain about, mined from review topics.

What buyers love

Color33%

“The colours are bright and vibrant”

Quality-Overall16%

“Excellent Quality Coloured Pencils – Great for Art and Colouring”

Pen/Pencil Quality12%

“Excellent pencils”

Value For Money11%

“Good value”

Advertised Vs Actual Product5%

“As described”

Sharpness3%

“sharpen well”

Soft Feel3%

“Very smooth to use and great quality”

Display Colors2%

“The colours are pretty nice and fairly standard”

Erasability2%

“Good range of colours, erase easily, just dont get that sharp for detailed work”

Ease Of Use2%

“comfortable to hold”

What buyers complain about

Color24%

“The colours are far from vibrant”

Quality-Overall22%

“Poor quality”

Sharpness6%

“They dont sharpen very well - they break before you can get them really sharp”

Hard Feel6%

“Very hard”

Nib/Tip Quality6%

“Broken nibs and a damaged case, not great”

Display Colors3%

“You can't colour over different shades as the pencils work more like wax crayons than pencil ones so therefore you can't blend the colours”

Adhesion/Stickiness3%

“like sticky or a plasticky feel”

Cutting/Trimming3%

“can't sharpen them”

Ease Of Cleaning2%

“It is not suitable for easy use and cleaning”

Paper Quality1%

“Negatives - very hard pencils at 5H which scratch the paper I was using”

Top return reasons

Quality-Overall17%

Color14%

Defective Material/Parts8%

Brightness/Shine/Glow6%

Product Condition6%

Advertised Vs Actual Product5%

Size-Overall3%

Functionality-Overall3%

Ease Of Use3%

Scratch Resistance3%

Common questions

Is colouring pencils for school profitable to sell on Amazon United Kingdom?: The niche generates £32K/yr across 19 tracked products. 90-day search growth is +11.8%. Flapen's verdict: Skip it (40/100).
How competitive is the colouring pencils for school niche?: 4 brands and 63 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in colouring pencils for school?: Top complaints mined from reviews: Color, Quality-Overall, Sharpness. The return rate is 0.3%.
When does demand for colouring pencils for school peak?: Demand peaks in Aug–Sep–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the colouring pencils for school niche?: Listings span £1.85–£31.78; the average listing price is £9.69 (sweet spot $15–$100). The average incumbent carries 5,319 reviews — the moat a new listing must climb.