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Colouring Pencils for School

brand-locked demand (top 5 brands take 100% of clicks) — Colouring Pencils for School doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 8Growth 40Conversion 82Competition 44Returns 98Price range 56Avg price 31Brand share 0Review moat 24Quality gap 27
This niche Category average

Is Colouring Pencils for School profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Colouring Pencils for School is a £32K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 40/100.

Colouring Pencils for School: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +11.8% over the last 90 days and 8.8% of searches end in a purchase.

£32K

revenue / yr

Units sold / yr5K
Search volume / yr+11.8%38K
Conversion rate8.8%
Avg price£9.69

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 63
Top-5 product click share58%
Open market0%
Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement47%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews5,319

Top Colouring Pencils for School products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

63

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • STAEDTLER96%
  • KALOUR2%
  • Shuttle Art1%
  • Helix1%
  • Open — no brand owns it (0%)

Colouring Pencils for School demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume38KCVR8.8%Products19Brands4Top 5 Brands100%OOS Rate1.1%Rating4.6★Reviews5,319Avg BSR#110
2K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 3.7×

Top Colouring Pencils for School search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • staedtler colouring pencils25K/yr
  • colouring pencils for school6K/yr
  • colouring pencils staedtler3K/yr
  • coloured pencils for school3K/yr

What reviews say buyers love and hate about Colouring Pencils for School

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Color33%

The colours are bright and vibrant

Quality-Overall16%

Excellent Quality Coloured Pencils – Great for Art and Colouring

Pen/Pencil Quality12%

Excellent pencils

Value For Money11%

Good value

Advertised Vs Actual Product5%

As described

What buyers complain about

77% of reviews
Color24%

The colours are far from vibrant

Quality-Overall22%

Poor quality

Sharpness6%

They dont sharpen very well - they break before you can get them really sharp

Hard Feel6%

Very hard

Nib/Tip Quality6%

Broken nibs and a damaged case, not great

Colouring Pencils for School return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
17%
2Color
14%
3Defective Material/Parts
8%
4Brightness/Shine/Glow
6%
5Product Condition
6%

Common Colouring Pencils for School questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Colouring Pencils for School 40/100 on Amazon United Kingdom — Skip it. The niche generates £32K/yr across 19 tracked products. Search demand moved +11.8% over the last 90 days.
Search demand for Colouring Pencils for School on Amazon United Kingdom peaks in Aug–Sep–Dec, where the busiest month runs 3.7× the quietest.