Is colouring pencils for children profitable to sell on Amazon United Kingdom?

The niche generates £142K/yr across 16 tracked products. 90-day search growth is -9.4%. Flapen's verdict: Skip it (41/100).

How competitive is the colouring pencils for children niche?

11 brands and 72 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in colouring pencils for children?

Top complaints mined from reviews: Color, Quality-Overall, Hard Feel. The return rate is 0.2%.

When does demand for colouring pencils for children peak?

Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the colouring pencils for children niche?

Listings span £1.85–£13.47; the average listing price is £5.30 (sweet spot $15–$100). The average incumbent carries 6,731 reviews — the moat a new listing must climb.

colouring pencils for children

Skip it

Prices mostly outside the sweet spot ($1.85–$13.47) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible15.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Okay£142K

£142K/yr · 176K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,730.63

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.4%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.30

avg listing price — sweet spot $15–$100

Price range

Bad£1.85–£13.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, colouring pencils for children is a £142K/yr Amazon United Kingdom market (176K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

colouring pencils for children market data

Units sold / yr: 25K–30K; avg 1,250–1,500/product
Revenue / yr: £133K–£159K; units × avg price
Conversion rate: 15.2%
Avg BSR: #8
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 1.1%
Avg brand age: 45 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

14%

CRAYOLA42%
BIC Kids20%
Amazon Basics9%
STAEDTLER6%
BIC5%
abeec4%
Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -9.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top colouring pencils for children search terms

colouring pencils for kids90K/yr -10.4%12.9% conv.
kids colouring pencils23K/yr -21.8%8.4% conv.
colouring pencils for children12K/yr -22.1%8.8% conv.
coloured pencils for children12K/yr +5.1%13.8% conv.
colour pencils for kids11K/yr +1.7%11.0% conv.
pencil crayons for children9K/yr +0.7%14.1% conv.
childrens colouring pencils6K/yr +12.9%11.7% conv.
colouring pencils kids5K/yr +10.7%13.2% conv.
color pencils set for kids2K/yr +37.4%5.6% conv.
cheap colouring pencils2K/yr -3.1%6.0% conv.

All search terms

Top colouring pencils for children products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CRAYOLA Colouring Pencils - Assorted Colours (Pack of 24) | A Must-Have for All Kids Arts & Crafts Sets | Ideal for Kids Aged 3+

CRAYOLA£2.254.7★6,193 rev

CRAYOLA Dual-Sided Colouring Pencils - Assorted Colours (Pack of 12) Half the Pencil Twice the Colouring Fun! Ideal for Kids Aged 3+

CRAYOLA£2.524.7★457 rev

BIC Evolution Colouring Pencils for Kids - Coloured Pencils Great for Kids Colouring Books - Pack of 12

BIC Kids£2.254.7★4,362 rev

Amazon Basics Coloured Pencils in Tin Box Pack of 36 - Assorted Colours

Amazon Basics£4.944.7★3,268 rev

CRAYOLA Twistables Colouring Crayons Multicolor 12 Count (Pack of 1)

CRAYOLA£2.144.7★8,114 rev

Newest

by launch date

1ABOVE 20 Colouring Pencils - Assorted Colours wooden colouring pencils Pre sharpened Colour Therapy Colouring Pencil A Must-Have for All Kids Arts & Crafts Sets

1ABOVE£2.48180 rev

1y ago

WISYOK Colouring Pencils 48 Colours for Adults & Kids

WISYOK£5.56320 rev

1y ago

Shuttle Art 144 Pack Colouring Pencils Bulk 12 Colours Pack of 12 Sharpened Coloured Pencil Set for School School Pack Wooden Drawing Pencils for Kids Class pack Back to School Supplies

Shuttle Art£13.47680 rev

2y ago

THE TWIDDLERS 30 Boxes of Mini Colouring Pencils - 6 Per Box 180 Total - Easy Grip Round Barrel 9cm Length Multipack Party Bag Fillers for Kids Birthdays Classroom Class Gifts

THE TWIDDLERS£11.051,100 rev

3y ago

Amazon Basics Coloured Pencils in Tin Box Pack of 36 - Assorted Colours

Amazon Basics£4.943,268 rev

3y ago

What buyers say about colouring pencils for children

What buyers praise and complain about, mined from review topics.

What buyers love

Color25%

“Good quality colours”

Quality-Overall17%

“Great quality pencils”

Value For Money15%

“Good for the price”

Pen/Pencil Quality10%

“Great pencils, really pleased with them”

Ease Of Use5%

“easy to store”

Advertised Vs Actual Product3%

“As advertised”

Durability3%

“don't break easily- my son loves them”

Fun/Entertainment Experience2%

“Fun for kids”

Gifting Purpose2%

“This was a gift”

Paper Quality2%

“doesnt ruin the paper”

What buyers complain about

Color33%

“One of them though doesn't colour for some reason”

Quality-Overall18%

“Its not fancy art-store quality”

Hard Feel7%

“Very hard”

Display Colors4%

“36 colours, not 72”

Advertised Vs Actual Product4%

“24 pencils, deceiving sales pitch”

Paper Quality3%

“Negatives - very hard pencils at 5H which scratch the paper I was using”

Functionality-Overall2%

“Not all of them work”

Thickness2%

“Sadly not for us - the crayons are thin and snap easily”

Sharpness2%

“when sharpen led breaks straight away”

Material Quality2%

“I also felt that it is an unnecessary use of plastic”

Top return reasons

Quality-Overall20%

Size-Overall14%

Display Colors9%

Color9%

Value For Money8%

Gifting Purpose7%

Functionality-Overall6%

Defective Material/Parts6%

Brightness/Shine/Glow5%

Advertised Vs Actual Product5%

Common questions

Is colouring pencils for children profitable to sell on Amazon United Kingdom?: The niche generates £142K/yr across 16 tracked products. 90-day search growth is -9.4%. Flapen's verdict: Skip it (41/100).
How competitive is the colouring pencils for children niche?: 11 brands and 72 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in colouring pencils for children?: Top complaints mined from reviews: Color, Quality-Overall, Hard Feel. The return rate is 0.2%.
When does demand for colouring pencils for children peak?: Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the colouring pencils for children niche?: Listings span £1.85–£13.47; the average listing price is £5.30 (sweet spot $15–$100). The average incumbent carries 6,731 reviews — the moat a new listing must climb.