Colouring Pencils for Children
prices mostly outside the sweet spot ($1.85–$13.47) — Colouring Pencils for Children doesn't clear our bar today.
Flapen Score
Is Colouring Pencils for Children profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Colouring Pencils for Children is a £142K/yr Amazon United Kingdom market (176K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Colouring Pencils for Children: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -9.4% over the last 90 days and 15.2% of searches end in a purchase.
£142K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 16 products
Top Colouring Pencils for Children products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
CRAYOLA Colouring Pencils - Assorted Colours (Pack of 24) | A Must-Have for All Kids Arts & Crafts Sets | Ideal for Kids Aged 3+
- Price
- £2.25
- Rating
- 4.7/5
- Reviews
- 6,193
- Age
- 24y ago
CRAYOLA Dual-Sided Colouring Pencils - Assorted Colours (Pack of 12) Half the Pencil Twice the Colouring Fun! Ideal for Kids Aged 3+
- Price
- £2.52
- Rating
- 4.7/5
- Reviews
- 457
- Age
- 10y ago
BIC Evolution Colouring Pencils for Kids - Coloured Pencils Great for Kids Colouring Books - Pack of 12
- Price
- £2.25
- Rating
- 4.7/5
- Reviews
- 4,362
- Age
- 19y ago
Amazon Basics Coloured Pencils in Tin Box Pack of 36 - Assorted Colours
- Price
- £4.94
- Rating
- 4.7/5
- Reviews
- 3,268
- Age
- 3y ago
CRAYOLA Twistables Colouring Crayons Multicolor 12 Count (Pack of 1)
- Price
- £2.14
- Rating
- 4.7/5
- Reviews
- 8,114
- Age
- 10y ago
Trending
90-day click momentum
BIC Kids Evolution Coloured Pencils Vivid Colouring Pencils Easy to Sharpen BIC Pencils School Supplies 36 Pack
- Price
- £5.95
- Rating
- 4.7/5
- Reviews
- 8,574
- Age
- 8y ago
CRAYOLA Twistables Colouring Crayons Multicolor 12 Count (Pack of 1)
- Price
- £2.14
- Rating
- 4.7/5
- Reviews
- 8,114
- Age
- 10y ago
BIC Kids Tropicolors Colouring Pencils Drawing Colour Pencil Pack of 24
- Price
- £3.80
- Rating
- 4.6/5
- Reviews
- 13,498
- Age
- 14y ago
1ABOVE 20 Colouring Pencils - Assorted Colours wooden colouring pencils Pre sharpened Colour Therapy Colouring Pencil A Must-Have for All Kids Arts & Crafts Sets
- Price
- £2.48
- Rating
- 4.6/5
- Reviews
- 180
- Age
- 1y ago
STAEDTLER 185 C12 Noris Colour Colouring Pencils - 12 Assorted Colours (Pack of 12 Pencils)
- Price
- £1.85
- Rating
- 4.6/5
- Reviews
- 8,182
- Age
- 12y ago
Newest
by launch date1ABOVE 20 Colouring Pencils - Assorted Colours wooden colouring pencils Pre sharpened Colour Therapy Colouring Pencil A Must-Have for All Kids Arts & Crafts Sets
- Price
- £2.48
- Rating
- 4.6/5
- Reviews
- 180
- Age
- 1y ago
WISYOK Colouring Pencils 48 Colours for Adults & Kids
- Price
- £5.56
- Rating
- 4.5/5
- Reviews
- 320
- Age
- 1y ago
Shuttle Art 144 Pack Colouring Pencils Bulk 12 Colours Pack of 12 Sharpened Coloured Pencil Set for School School Pack Wooden Drawing Pencils for Kids Class pack Back to School Supplies
- Price
- £13.47
- Rating
- 4.6/5
- Reviews
- 680
- Age
- 2y ago
THE TWIDDLERS 30 Boxes of Mini Colouring Pencils - 6 Per Box 180 Total - Easy Grip Round Barrel 9cm Length Multipack Party Bag Fillers for Kids Birthdays Classroom Class Gifts
- Price
- £11.05
- Rating
- 4.7/5
- Reviews
- 1,100
- Age
- 3y ago
Amazon Basics Coloured Pencils in Tin Box Pack of 36 - Assorted Colours
- Price
- £4.94
- Rating
- 4.7/5
- Reviews
- 3,268
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
72
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
14%
- CRAYOLA42%
- BIC Kids20%
- Amazon Basics9%
- STAEDTLER6%
- BIC5%
- abeec4%
- Open — no brand owns it (5 brands, 14%)
Colouring Pencils for Children demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top Colouring Pencils for Children search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- colouring pencils for kids90K/yr
- kids colouring pencils23K/yr
- colouring pencils for children12K/yr
- coloured pencils for children12K/yr
- colour pencils for kids11K/yr
- pencil crayons for children9K/yr
- childrens colouring pencils6K/yr
- colouring pencils kids5K/yr
- color pencils set for kids2K/yr
- cheap colouring pencils2K/yr
What reviews say buyers love and hate about Colouring Pencils for Children
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Good quality colours”
“Great quality pencils”
“Good for the price”
“Great pencils, really pleased with them”
“easy to store”
What buyers complain about
78% of reviews“One of them though doesn't colour for some reason”
“Its not fancy art-store quality”
“Very hard”
“36 colours, not 72”
“24 pencils, deceiving sales pitch”
Colouring Pencils for Children return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
42%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Colouring Pencils for Children questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
