Colourful Pens
FailPrices span $2.81–$8.01, mostly outside the sweet spot, so Colourful Pens is a Fail.
- Flapen Score
- 38 / 100Ranks 652 of 835 Stationery & Office Supplies niches · −9 vs the category median of 4738
- Market size
- £60K/yr178K searches / yr
- 90-day growth
- -9.1%search demand this quarter
- Competition
- 70%top-5 click share · 11 brands · 39 sellers
Flapen Score
Colourful Pens against its category
The dotted line is the Stationery & Office Supplies average. Past it, Colourful Pens is stronger. Inside it, weaker.
Market
The Colourful Pens market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Colourful Pens 178K times last year and spent an estimated £60K. The top 5 brands take 83% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
6.8% of searches ended in a purchase last week.
Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 178K
- Growth, 90 days vs prior 90
- -9.1%
- Conversion, latest week
- 6.8%
- Market size, estimated
- £60Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- pink pens68K searches a year
02 · Price
A sale here is worth £4.93.
Listings sell for £4.93 on average, from £2.81 to £8.01. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £4.93 that is £2K to £4K a year per listing.
- Average price
- £4.93under the $15 to $100 sweet spot
- Price range
- £2.81–£8.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #126 within Pens, Pencils & Writing Supplies. It carries 1,110 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #126in Pens, Pencils & Writing Supplies
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,110per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Colourful Pens products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BIC Cristal Fun Pink Pens - Pink Ink Biros - Ballpoint Pens Multipack - Wide Point (1.6mm) - Pack of 20
- Price
- £4.99
- Rating
- 4.7/5
- Reviews
- 3,605
- Age
- 11y ago
ZEBRA Z-Grip Smooth - Retractable Ballpoint Pen - Pack of 6 - Pink
- Price
- £4.57
- Rating
- 4.7/5
- Reviews
- 697
- Age
- 9y ago
Eziglide 50-Pack Pink Ballpoint Pens Set (1.0mm) Medium Point Fine Pens
- Price
- £8.00
- Rating
- 4.4/5
- Reviews
- 3,012
- Age
- 3y ago
Eziglide Retractable Ballpoint Pens 5-Pack Pink Pens For Smooth Writing
- Price
- £5.01
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 7mo ago
Schneider 10 x Vizz Ballpoint Pen - Easy and Fast Writing - Colour Ink Barrel - Medium Line - Pink - 102209
- Price
- £3.98
- Rating
- 4.5/5
- Reviews
- 612
- Age
- 5y ago
Trending
90-day click momentumEziglide Retractable Ballpoint Pens 5-Pack Pink Pens For Smooth Writing
- Price
- £5.01
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 7mo ago
Zebra Z-Grip Smooth Ballpoint Pen - Pink (Pack of 12) 22567
- Price
- £6.08
- Rating
- 4.6/5
- Reviews
- 331
- Age
- 10y ago
SOMCO - Pack Of 10 Pink Biro Ballpoint Pens - Medium Tip
- Price
- £3.74
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 6mo ago
BIC Cristal Fun Pink Pens - Pink Ink Biros - Ballpoint Pens Multipack - Wide Point (1.6mm) - Pack of 20
- Price
- £4.99
- Rating
- 4.7/5
- Reviews
- 3,605
- Age
- 11y ago
Wincredulous 1 Piece Sparkly Floral Pen Gift Set Velentines Day Gift Pen for Women Bling Shiny Daisy Retractable Ballpoint Pen 2 Ballpoint Refills 1 Gift Box Black Ink Smooth Writing(Soft Pink)
- Price
- £3.38
- Rating
- 4.8/5
- Reviews
- 67
- Age
- 11mo ago
Newest
by launch dateSOMCO - Pack Of 10 Pink Biro Ballpoint Pens - Medium Tip
- Price
- £3.74
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 6mo ago
Eziglide Retractable Ballpoint Pens 5-Pack Pink Pens For Smooth Writing
- Price
- £5.01
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 7mo ago
Wincredulous 1 Piece Sparkly Floral Pen Gift Set Velentines Day Gift Pen for Women Bling Shiny Daisy Retractable Ballpoint Pen 2 Ballpoint Refills 1 Gift Box Black Ink Smooth Writing(Soft Pink)
- Price
- £3.38
- Rating
- 4.8/5
- Reviews
- 67
- Age
- 11mo ago
Zebra Z-Grip Smooth Ballpoint Pen - 1.0mm - Black Ink - Pack of 6 - In Cardboard Gift Box Packaging (Pastel Pink)
- Price
- £5.14
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 1y ago
Pink Pens Black Ink 0.5mm Pastel Gel Ink Rollerball Pens Cute Biro
- Price
- £4.49
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
39
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
13%
- BIC37%
- Zebra Pen21%
- Eziglide15%
- Schneider6%
- Four Candies4%
- Newell Brands4%
- Open — no brand owns it (5 brands, 13%)
Demand
Colourful Pens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Colourful Pens search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pink pens68K/yr
- pink pen45K/yr
- pink pens black ink10K/yr
- pink bic pens8K/yr
- pink ink pen7K/yr
- pink biro6K/yr
- pink ink pens8K/yr
- bic pink pens5K/yr
- pink biro pens5K/yr
- pink gel pens4K/yr
Reviews and returns
What reviews say buyers love and hate about Colourful Pens
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
leaked
Leaked in the school bag after 2 months of use
came leaked in the packet
Dry and not 1 pen worked
Wouldnt recommend, not the best value for money; will smudge easily
Smudge when used with highlighter
came leaked in the packet, with the ink seeping into the cardboard package
Not the smoothest to write with
Love
Great writer
Writes beautifully
they make my writing so neat
Amazing colour
The colour is amazing
lovely pink colour
Good value
the ink lasts so great value for money
Great value for money
Easy to use
Easy everyday pen
easy to write with
Work great
Work well
Return
0.2% Return rate 18% Fixable by listing
Not the smoothest to write with
Dry and not 1 pen worked
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Colourful Pens questions
Answered from the same tracked data.