colourful pens
Skip itPrices mostly outside the sweet spot ($2.81–$8.01) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,110avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Market size
Bad£60K£60K/yr · 178K searches
Avg price
Bad£4.93avg listing price — sweet spot $15–$100
Price range
Bad£2.81–£8.01cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, colourful pens is a £60K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
colourful pens market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £49K–£62K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #126
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.4%
- Avg brand age
- 34 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
39
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
13%
- BIC37%
- Zebra Pen21%
- Eziglide15%
- Schneider6%
- Four Candies4%
- Newell Brands4%
- Open — no brand owns it (5 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -9.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top colourful pens search terms
- pink pens68K/yr
- pink pen45K/yr
- pink pens black ink10K/yr
- pink bic pens8K/yr
- pink ink pen7K/yr
- pink biro6K/yr
- pink ink pens8K/yr
- bic pink pens5K/yr
- pink biro pens5K/yr
- pink gel pens4K/yr
Top colourful pens products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BIC Cristal Fun Pink Pens - Pink Ink Biros - Ballpoint Pens Multipack - Wide Point (1.6mm) - Pack of 20
BIC£4.994.7★3,605 rev
ZEBRA Z-Grip Smooth - Retractable Ballpoint Pen - Pack of 6 - Pink
Zebra Pen£4.574.7★697 rev
Eziglide 50-Pack Pink Ballpoint Pens Set (1.0mm) Medium Point Fine Pens
Eziglide£8.004.4★3,012 rev
Eziglide Retractable Ballpoint Pens 5-Pack Pink Pens For Smooth Writing
Eziglide£5.014.6★29 rev
Schneider 10 x Vizz Ballpoint Pen - Easy and Fast Writing - Colour Ink Barrel - Medium Line - Pink - 102209
Schneider£3.984.5★612 rev
Newest
by launch date
SOMCO - Pack Of 10 Pink Biro Ballpoint Pens - Medium Tip
SOMCO£3.742 rev
Eziglide Retractable Ballpoint Pens 5-Pack Pink Pens For Smooth Writing
Eziglide£5.0129 rev
Wincredulous 1 Piece Sparkly Floral Pen Gift Set Velentines Day Gift Pen for Women Bling Shiny Daisy Retractable Ballpoint Pen 2 Ballpoint Refills 1 Gift Box Black Ink Smooth Writing(Soft Pink)
Wincredulous£3.3867 rev
Zebra Z-Grip Smooth Ballpoint Pen - 1.0mm - Black Ink - Pack of 6 - In Cardboard Gift Box Packaging (Pastel Pink)
Zebra Pen£5.1432 rev
Pink Pens Black Ink 0.5mm Pastel Gel Ink Rollerball Pens Cute Biro
IBEIKE£4.4937 rev
Trending
90-day click momentumEziglide Retractable Ballpoint Pens 5-Pack Pink Pens For Smooth Writing
Eziglide£5.014.6★
Zebra Z-Grip Smooth Ballpoint Pen - Pink (Pack of 12) 22567
Zebra Pen£6.084.6★
SOMCO - Pack Of 10 Pink Biro Ballpoint Pens - Medium Tip
SOMCO£3.744.0★
BIC Cristal Fun Pink Pens - Pink Ink Biros - Ballpoint Pens Multipack - Wide Point (1.6mm) - Pack of 20
BIC£4.994.7★
Wincredulous 1 Piece Sparkly Floral Pen Gift Set Velentines Day Gift Pen for Women Bling Shiny Daisy Retractable Ballpoint Pen 2 Ballpoint Refills 1 Gift Box Black Ink Smooth Writing(Soft Pink)
Wincredulous£3.384.8★
What buyers say about colourful pens
What buyers praise and complain about, mined from review topics.What buyers love
“Great writer”
“Amazing colour”
“Good value”
“Easy to use”
“Work great”
“Last for ages”
“The ink flow is good in most pens. the odd one or two kept running out during writing”
“Sparkly pen”
“Absolutely LOVE these pens”
“comfortable grip”
What buyers complain about
“leaked”
“Dry and not 1 pen worked”
“Wouldnt recommend, not the best value for money; will smudge easily”
“came leaked in the packet, with the ink seeping into the cardboard package”
“Not the smoothest to write with”
“Dry and not 1 pen worked”
“Easily fall apart or break in pocket or bag”
“not the best value for money”
“Broke easily”
Top return reasons
Common questions
- Is colourful pens profitable to sell on Amazon United Kingdom?
- The niche generates £60K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the colourful pens niche?
- 11 brands and 39 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in colourful pens?
- Top complaints mined from reviews: Leak-Proof, Dry/Empty Ink, Smudge Resistance. The return rate is 0.2%.
- When does demand for colourful pens peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the colourful pens niche?
- Listings span £2.81–£8.01; the average listing price is £4.93 (sweet spot $15–$100). The average incumbent carries 1,110 reviews — the moat a new listing must climb.