Colourful Pens

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months

178K

Growth, 90 days vs prior 90

-9.1%

Conversion, latest week

6.8%

Market size, estimated

£60Ka year

Peak month

August1.4× the quietest month

Top search term

pink pens68K searches a year

Listings sell for £4.93 on average, from £2.81 to £8.01. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £4.93 that is £2K to £4K a year per listing.

Average price

£4.93under the $15 to $100 sweet spot

Price range

£2.81–£8.01

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

£2K–£4K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #126 within Pens, Pencils & Writing Supplies. It carries 1,110 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#126in Pens, Pencils & Writing Supplies

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,110per listing

Listings tracked

15

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months