How competitive is the Colourful Pens niche on Amazon United Kingdom?

11 brands and 39 sellers compete in Colourful Pens on Amazon United Kingdom. The top 5 Colourful Pens products take 70% of clicks and its top 5 brands hold 83% of demand.

What do buyers complain about in Colourful Pens?

Colourful Pens buyers on Amazon United Kingdom complain most about Leak-Proof, Dry/Empty Ink, Smudge Resistance, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Colourful Pens niche?

Colourful Pens sells for £4.93 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.81–£8.01. The average incumbent carries 1,110 reviews — the moat a new listing must climb.

Colourful Pens

prices mostly outside the sweet spot ($2.81–$8.01) — Colourful Pens doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Colourful Pens profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Colourful Pens is a £60K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 38/100.

Colourful Pens: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.1% over the last 90 days and 6.8% of searches end in a purchase.

£60K

revenue / yr

Units sold / yr13K

Search volume / yr-9.1%178K

Conversion rate6.8%

Avg price£4.93

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers11 · 39

Top-5 product click share70%

Open market17%

Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Top Colourful Pens products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

BIC Cristal Fun Pink Pens - Pink Ink Biros - Ballpoint Pens Multipack - Wide Point (1.6mm) - Pack of 20

Price: £4.99
Rating: 4.7/5
Reviews: 3,605
Age: 11y ago

ZEBRA Z-Grip Smooth - Retractable Ballpoint Pen - Pack of 6 - Pink

Price: £4.57
Rating: 4.7/5
Reviews: 697
Age: 9y ago

Eziglide 50-Pack Pink Ballpoint Pens Set (1.0mm) Medium Point Fine Pens

Price: £8.00
Rating: 4.4/5
Reviews: 3,012
Age: 3y ago

Eziglide Retractable Ballpoint Pens 5-Pack Pink Pens For Smooth Writing

Price: £5.01
Rating: 4.6/5
Reviews: 29
Age: 7mo ago

Schneider 10 x Vizz Ballpoint Pen - Easy and Fast Writing - Colour Ink Barrel - Medium Line - Pink - 102209

Price: £3.98
Rating: 4.5/5
Reviews: 612
Age: 5y ago

Newest

by launch date

SOMCO - Pack Of 10 Pink Biro Ballpoint Pens - Medium Tip

Price: £3.74
Rating: 4.0/5
Reviews: 2
Age: 6mo ago

Eziglide Retractable Ballpoint Pens 5-Pack Pink Pens For Smooth Writing

Price: £5.01
Rating: 4.6/5
Reviews: 29
Age: 7mo ago

Wincredulous 1 Piece Sparkly Floral Pen Gift Set Velentines Day Gift Pen for Women Bling Shiny Daisy Retractable Ballpoint Pen 2 Ballpoint Refills 1 Gift Box Black Ink Smooth Writing(Soft Pink)

Price: £3.38
Rating: 4.8/5
Reviews: 67
Age: 11mo ago

Zebra Z-Grip Smooth Ballpoint Pen - 1.0mm - Black Ink - Pack of 6 - In Cardboard Gift Box Packaging (Pastel Pink)

Price: £5.14
Rating: 4.6/5
Reviews: 32
Age: 1y ago

Pink Pens Black Ink 0.5mm Pastel Gel Ink Rollerball Pens Cute Biro

Price: £4.49
Rating: 4.0/5
Reviews: 37
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

13%

BIC37%
Zebra Pen21%
Eziglide15%
Schneider6%
Four Candies4%
Newell Brands4%
Open — no brand owns it (5 brands, 13%)

Colourful Pens demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume178KCVR6.8%Products15Brands11Top 5 Brands83%OOS Rate0.4%Rating4.5★Reviews1,110Avg BSR#126

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Colourful Pens search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pink pens68K/yr -3.0%4.4% conv.
pink pen45K/yr -12.4%2.8% conv.
pink pens black ink10K/yr -8.2%1.6% conv.
pink bic pens8K/yr -17.0%10.7% conv.
pink ink pen7K/yr -15.1%3.4% conv.
pink biro6K/yr -1.0%9.7% conv.
pink ink pens8K/yr -1.5%4.8% conv.
bic pink pens5K/yr -6.5%9.8% conv.
pink biro pens5K/yr -22.1%11.6% conv.
pink gel pens4K/yr -24.2%4.2% conv.

What reviews say buyers love and hate about Colourful Pens

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews

Writing Experience21%

“Great writer”

Color18%

“Amazing colour”

Value For Money8%

“Good value”

Ease Of Use5%

“Easy to use”

Efficiency5%

“Work great”

What buyers complain about

79% of reviews

Leak-Proof25%

“leaked”

Dry/Empty Ink8%

“Dry and not 1 pen worked”

Smudge Resistance8%

“Wouldnt recommend, not the best value for money; will smudge easily”

Ink Leakage8%

“came leaked in the packet, with the ink seeping into the cardboard package”

Writing Experience8%

“Not the smoothest to write with”

Colourful Pens return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

18%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

26%

2Color

18%

3Writing Experience

13%

4Dry/Empty Ink

13%

5Ink Refill

11%

Common Colourful Pens questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Colourful Pens 38/100 on Amazon United Kingdom — Skip it. The niche generates £60K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -9.1% over the last 90 days.