Coloured Pens
FailPrices span $2.06–$9.25, mostly outside the sweet spot, so Coloured Pens is a Fail.
- Flapen Score
- 40 / 100Ranks 601 of 835 Stationery & Office Supplies niches · −7 vs the category median of 4740
- Market size
- £172K/yr523K searches / yr
- 90-day growth
- -14.3%search demand this quarter
- Competition
- 59%top-5 click share · 13 brands · 206 sellers
Flapen Score
Coloured Pens against its category
The dotted line is the Stationery & Office Supplies average. Past it, Coloured Pens is stronger. Inside it, weaker.
Market
The Coloured Pens market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Coloured Pens 523K times last year and spent an estimated £172K. The top 5 brands take 86% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 40 out of 100, a Fail.
01 · Demand
6.6% of searches ended in a purchase last week.
Shoppers searched for this 523K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.
- Searches, last 12 months
- 523K
- Growth, 90 days vs prior 90
- -14.3%
- Conversion, latest week
- 6.6%
- Market size, estimated
- £172Ka year
- Peak month
- August2.3× the quietest month
- Top search term
- coloured pens158K searches a year
02 · Price
A sale here is worth £4.95.
Listings sell for £4.95 on average, from £2.06 to £9.25. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £4.95 that is £7K to £10K a year per listing.
- Average price
- £4.95under the $15 to $100 sweet spot
- Price range
- £2.06–£9.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Pens, Pencils & Writing Supplies. It carries 6,230 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #37in Pens, Pencils & Writing Supplies
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,230per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Coloured Pens products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
STAEDTLER 4320 MC10 Stick Rainbow Ballpoint Pen - Assorted Colours (Pack of 10)
- Price
- £2.38
- Rating
- 4.6/5
- Reviews
- 1,790
- Age
- 3y ago
BIC Crystal Multicolour Pen Bag Pack Of 10 Multicoloured
- Price
- £4.33
- Rating
- 4.5/5
- Reviews
- 7,240
- Age
- 9y ago
STAEDTLER 4230 MC8 Retractable Rainbow Ballpoint Pen - Assorted Colours (Pack of 8)
- Price
- £2.50
- Rating
- 4.7/5
- Reviews
- 931
- Age
- 3y ago
Zebra Pen Z-Grip 8pk Assorted
- Price
- £2.06
- Rating
- 4.6/5
- Reviews
- 611
- Age
- 2y ago
BIC 4 Colours Pens Multicolour Original - Retractable Ballpoint Pens - Pack of 3
- Price
- £3.93
- Rating
- 4.7/5
- Reviews
- 23,878
- Age
- 15y ago
Trending
90-day click momentum
YISAN Retractable Ballpoint Pens Fast Dry Gel Ink Pen with Soft Silicon Grip 12 Colors Journal Pens 0.7mm for Writing Note Taking 71082
- Price
- £6.54
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 6mo ago
uni-Ball EYE UB-157E Fine Liquid Ink Rollerball Pen - Tropical Set - Pack of 5
- Price
- £6.76
- Rating
- 4.8/5
- Reviews
- 2,340
- Age
- 10y ago
Liquidraw Multicolour Fineliner Pens - Set of 24 Assorted Colours | Fine Point 0.4 mm Tip | Storage Wallet | Coloured Pens For Artists Handwriting Drawing Sketching | Fade Resistant Ink
- Price
- £4.73
- Rating
- 4.4/5
- Reviews
- 2,622
- Age
- 9y ago
EYEYE G-103 Gel Pen 0.7mm 10 Colours Medium Point Pens
- Price
- £7.91
- Rating
- 4.4/5
- Reviews
- 599
- Age
- 1y ago
Helix Oxford Colour Gel Pens x10 Pens with Plastic Free Packaging
- Price
- £2.47
- Rating
- 4.4/5
- Reviews
- 2,538
- Age
- 7y ago
Newest
by launch dateYISAN Retractable Ballpoint Pens Fast Dry Gel Ink Pen with Soft Silicon Grip 12 Colors Journal Pens 0.7mm for Writing Note Taking 71082
- Price
- £6.54
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 6mo ago
Maxmoc 14 Pcs 4 Colour Pen Set
- Price
- £5.84
- Rating
- 4.1/5
- Reviews
- 39
- Age
- 10mo ago
Paper Mate InkJoy 300RT Retractable Ballpoint Pens | Medium Point (1.0 mm) | Assorted Colours | 24 Count
- Price
- £9.25
- Rating
- 4.6/5
- Reviews
- 2,707
- Age
- 1y ago
EYEYE G-103 Gel Pen 0.7mm 10 Colours Medium Point Pens
- Price
- £7.91
- Rating
- 4.4/5
- Reviews
- 599
- Age
- 1y ago
YISAN Retractable Ballpoint Pens Gel Ink Pen 12 Colours 0.7 mm Journal Pen Set for Writing Drawing Mandala Journaling 71044
- Price
- £6.66
- Rating
- 4.6/5
- Reviews
- 688
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
206
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
59%
Top 20: 95%
Open market
11%
- STAEDTLER45%
- BIC27%
- Zebra Pen5%
- Paper Mate4%
- Helix4%
- YISAN3%
- Open — no brand owns it (7 brands, 11%)
Demand
Coloured Pens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.3×
Search terms
Top Coloured Pens search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coloured pens158K/yr
- pens multicolour76K/yr
- staedtler42K/yr
- staedtler pen43K/yr
- staedtler pens31K/yr
- colourful pens20K/yr
- coloured biros16K/yr
- bic coloured pens18K/yr
- biro pens multicolour13K/yr
- coloured pens for writing15K/yr
Reviews and returns
What reviews say buyers love and hate about Coloured Pens
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality pens
Not good quality
But these are not the normal quality
breaks easily
Most cracked after a couple uses
Broke within the first 5 minutes of using
Dried up ink
Was sent pens with no ink or were dry
Ink runs out after a while
one of them doesn't work at all
black pen didnt work at all
2 pens never worked from the start
Some Colours were dried out
Dry
it was soaking wet
Love
The colors are vibrant
Beautiful Colors
Beautiful colours
Good quality set
Great pens, good quality
Excellent quality
Excellent price
Great value
Excellent value
Amazing quality and great to write with
Smooth writing
Easy to write with
Brilliant pens at a great price
Good quality pens for the price
Good pens
Return
0.2% Return rate 39% Fixable by listing
didn't realise they are colored
some colours were neon
Some Colours were dried out
Poor quality pens
Not good quality
But these are not the normal quality
one of them doesn't work at all
black pen didnt work at all
2 pens never worked from the start
The pen nibs are furred
the tip falls off them
the tip of the pen came away from the shaft of pen
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coloured Pens questions
Answered from the same tracked data.