How competitive is the Coloured Pens niche on Amazon United Kingdom?

13 brands and 206 sellers compete in Coloured Pens on Amazon United Kingdom. The top 5 Coloured Pens products take 59% of clicks and its top 5 brands hold 86% of demand.

What do buyers complain about in Coloured Pens?

Coloured Pens buyers on Amazon United Kingdom complain most about Quality-Overall, Durability, Dry/Empty Ink, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Coloured Pens niche?

Coloured Pens sells for £4.95 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.06–£9.25. The average incumbent carries 6,230 reviews — the moat a new listing must climb.

Coloured Pens

prices mostly outside the sweet spot ($2.06–$9.25) — Coloured Pens doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Coloured Pens profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coloured Pens is a £172K/yr Amazon United Kingdom market (523K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 40/100.

Coloured Pens: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.3% over the last 90 days and 6.6% of searches end in a purchase.

£172K

revenue / yr

Units sold / yr50K

Search volume / yr-14.3%523K

Conversion rate6.6%

Avg price£4.95

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers13 · 206

Top-5 product click share59%

Open market14%

Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 24 products

Top Coloured Pens products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

STAEDTLER 4320 MC10 Stick Rainbow Ballpoint Pen - Assorted Colours (Pack of 10)

Price: £2.38
Rating: 4.6/5
Reviews: 1,790
Age: 3y ago

BIC Crystal Multicolour Pen Bag Pack Of 10 Multicoloured

Price: £4.33
Rating: 4.5/5
Reviews: 7,240
Age: 9y ago

STAEDTLER 4230 MC8 Retractable Rainbow Ballpoint Pen - Assorted Colours (Pack of 8)

Price: £2.50
Rating: 4.7/5
Reviews: 931
Age: 3y ago

Zebra Pen Z-Grip 8pk Assorted

Price: £2.06
Rating: 4.6/5
Reviews: 611
Age: 2y ago

BIC 4 Colours Pens Multicolour Original - Retractable Ballpoint Pens - Pack of 3

Price: £3.93
Rating: 4.7/5
Reviews: 23,878
Age: 15y ago

Newest

by launch date

YISAN Retractable Ballpoint Pens Fast Dry Gel Ink Pen with Soft Silicon Grip 12 Colors Journal Pens 0.7mm for Writing Note Taking 71082

Price: £6.54
Rating: 4.4/5
Reviews: 56
Age: 6mo ago

Maxmoc 14 Pcs 4 Colour Pen Set

Price: £5.84
Rating: 4.1/5
Reviews: 39
Age: 10mo ago

Paper Mate InkJoy 300RT Retractable Ballpoint Pens | Medium Point (1.0 mm) | Assorted Colours | 24 Count

Price: £9.25
Rating: 4.6/5
Reviews: 2,707
Age: 1y ago

EYEYE G-103 Gel Pen 0.7mm 10 Colours Medium Point Pens

Price: £7.91
Rating: 4.4/5
Reviews: 599
Age: 1y ago

YISAN Retractable Ballpoint Pens Gel Ink Pen 12 Colours 0.7 mm Journal Pen Set for Writing Drawing Mandala Journaling 71044

Price: £6.66
Rating: 4.6/5
Reviews: 688
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

206

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

59%

Top 20: 95%

Open market

11%

STAEDTLER45%
BIC27%
Zebra Pen5%
Paper Mate4%
Helix4%
YISAN3%
Open — no brand owns it (7 brands, 11%)

Coloured Pens demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume523KCVR6.6%Products24Brands13Top 5 Brands86%OOS Rate0.0%Rating4.6★Reviews6,230Avg BSR#37

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.3×

Top Coloured Pens search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

coloured pens158K/yr -13.3%6.6% conv.
pens multicolour76K/yr -35.8%6.1% conv.
staedtler42K/yr +2.7%0.5% conv.
staedtler pen43K/yr -16.2%3.6% conv.
staedtler pens31K/yr -18.8%2.4% conv.
colourful pens20K/yr -9.1%4.3% conv.
coloured biros16K/yr +14.2%12.5% conv.
bic coloured pens18K/yr -4.8%5.0% conv.
biro pens multicolour13K/yr -0.5%8.1% conv.
coloured pens for writing15K/yr -16.7%8.5% conv.

What reviews say buyers love and hate about Coloured Pens

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Color18%

“The colors are vibrant”

Quality-Overall18%

“Good quality set”

Value For Money13%

“Excellent price”

Writing Experience12%

“Amazing quality and great to write with”

Pen/Pencil Quality7%

“Brilliant pens at a great price”

What buyers complain about

60% of reviews

Quality-Overall14%

“Poor quality pens”

Durability12%

“breaks easily”

Dry/Empty Ink7%

“Dried up ink”

Functionality-Overall5%

“one of them doesn't work at all”

Moist/Dry4%

“Some Colours were dried out”

Coloured Pens return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

39%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

19%

2Quality-Overall

3Functionality-Overall

4Nib/Tip Quality

5Defective Material/Parts

Common Coloured Pens questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coloured Pens 40/100 on Amazon United Kingdom — Skip it. The niche generates £172K/yr across 24 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -14.3% over the last 90 days.