Coloured Pens

Shoppers searched for this 523K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.

Searches, last 12 months

523K

Growth, 90 days vs prior 90

-14.3%

Conversion, latest week

6.6%

Market size, estimated

£172Ka year

Peak month

August2.3× the quietest month

Top search term

coloured pens158K searches a year

Listings sell for £4.95 on average, from £2.06 to £9.25. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £4.95 that is £7K to £10K a year per listing.

Average price

£4.95under the $15 to $100 sweet spot

Price range

£2.06–£9.25

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

£7K–£10K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

71% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Pens, Pencils & Writing Supplies. It carries 6,230 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

92%

Out of stock, average day

0.0%

Average rank

#37in Pens, Pencils & Writing Supplies

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,230per listing

Listings tracked

24

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months