coloured biros
Skip itPrices mostly outside the sweet spot ($1.78–$9.25) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,468.32avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Avg price
Bad£4.90avg listing price — sweet spot $15–$100
Market size
Bad£41K£41K/yr · 111K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£1.78–£9.25cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, coloured biros is a £41K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 33/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
coloured biros market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £61K–£74K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 68%
- Out of stock
- 0.3%
- Avg brand age
- 43 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
264
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
62%
Top 20: 97%
Open market
0%
- BIC66%
- STAEDTLER20%
- Paper Mate6%
- Zebra Pen4%
- EYEYE2%
- Helix2%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -7.5% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.9×
Top coloured biros search terms
- coloured biros16K/yr
- bic coloured pens18K/yr
- bic cristal pens16K/yr
- coloured ballpoint pens14K/yr
- bic cristal9K/yr
- coloured biro pens14K/yr
- bic crystal7K/yr
- bic pastel pens4K/yr
- coloured biro4K/yr
- coloured pens ballpoint5K/yr
Top coloured biros products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BIC Crystal Multicolour Pen Bag Pack Of 10 Multicoloured
BIC£4.334.5★7,240 rev
STAEDTLER 4320 MC10 Stick Rainbow Ballpoint Pen - Assorted Colours (Pack of 10)
STAEDTLER£2.384.6★1,790 rev
BIC Cristal Ballpoint Pens - Pack of 8 - Assorted Colours (Fashion + Standard) - 1.6 mm Tip with Smooth Writing
BIC£4.014.6★1,665 rev
Bic Cristal Multicoloured Ballpoint Pens Large Nib (1.6 mm) - Pack of 2 Packs of 10
BIC£6.254.5★7,240 rev
Bic Cristal Soft Ballpoint Pens Smooth Easy-Glide Ink Medium 1.2mm Tip Comfortable Writing Black School & Office Supplies Pack of 10
BIC£3.334.6★1,661 rev
Newest
by launch date
Paper Mate InkJoy 300RT Retractable Ballpoint Pens | Medium Point (1.0 mm) | Assorted Colours | 24 Count
Paper Mate£9.252,707 rev
EYEYE G-103 Gel Pen 0.7mm 10 Colours Medium Point Pens
EYEYE£7.91599 rev
Bic Cristal Soft Ballpoint Pens Smooth Easy-Glide Ink Medium 1.2mm Tip Comfortable Writing Black School & Office Supplies Pack of 10
BIC£3.331,661 rev
BIC Cristal Original Ballpoint Pens Medium Tip (1 mm) Black Box of 10
BIC£1.781,649 rev
Bic Cristal Soft Ballpoint Pens Medium Tip (1.2 mm) with Easy Glide Ink Assorted Colours Box of 10
BIC£4.551,661 rev
Trending
90-day click momentumEYEYE G-103 Gel Pen 0.7mm 10 Colours Medium Point Pens
EYEYE£7.914.4★
Bic Cristal Multicoloured Ballpoint Pens Large Nib (1.6 mm) - Pack of 2 Packs of 10
BIC£6.254.5★
BIC Cristal Fun Pink Pens - Pink Ink Biros - Ballpoint Pens Multipack - Wide Point (1.6mm) - Pack of 20
BIC£4.994.7★
BIC Cristal Original Ballpoint Pens Medium Point (1.0 mm) â Assorted Colours Pack of 2 Packs of 10
BIC£4.844.6★
Bic Cristal Soft Ballpoint Pens Smooth Easy-Glide Ink Medium 1.2mm Tip Comfortable Writing Black School & Office Supplies Pack of 10
BIC£3.334.6★
What buyers say about coloured biros
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Smooth writing”
“Bright colours”
“Excellent value for money”
“Brilliant pens at a great price”
“As advertised”
“They're easy to write with”
“producing crisp, clear lines on a variety of paper types”
“Comfortable grip”
“comfortable to hold”
What buyers complain about
“Expected better quality control from bic”
“Dried up ink”
“They don't work”
“Leak really badly too”
“The ink is very blotchy”
“They feel like they are made from a cheaper plastic”
“Broke within the first 5 minutes of using”
“No good for journaling or diary writing”
“not much ink in them”
“some pens are uncomfortable to holing pens”
Top return reasons
Common questions
- Is coloured biros profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 22 tracked products. 90-day search growth is -7.5%. Flapen's verdict: Skip it (33/100).
- How competitive is the coloured biros niche?
- 6 brands and 264 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in coloured biros?
- Top complaints mined from reviews: Quality-Overall, Dry/Empty Ink, Functionality-Overall. The return rate is 0.1%.
- When does demand for coloured biros peak?
- Demand peaks in Aug–Sep; the busiest month runs 2.9× the quietest.
- What does it cost to enter the coloured biros niche?
- Listings span £1.78–£9.25; the average listing price is £4.90 (sweet spot $15–$100). The average incumbent carries 6,468 reviews — the moat a new listing must climb.