Coloured Biros
prices mostly outside the sweet spot ($1.78–$9.25) — Coloured Biros doesn't clear our bar today.
Flapen Score
Is Coloured Biros profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Coloured Biros is a £41K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 33/100.
Coloured Biros: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.5% over the last 90 days and 7.5% of searches end in a purchase.
£41K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 22 products
Top Coloured Biros products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BIC Crystal Multicolour Pen Bag Pack Of 10 Multicoloured
- Price
- £4.33
- Rating
- 4.5/5
- Reviews
- 7,240
- Age
- 9y ago
STAEDTLER 4320 MC10 Stick Rainbow Ballpoint Pen - Assorted Colours (Pack of 10)
- Price
- £2.38
- Rating
- 4.6/5
- Reviews
- 1,790
- Age
- 3y ago
BIC Cristal Ballpoint Pens - Pack of 8 - Assorted Colours (Fashion + Standard) - 1.6 mm Tip with Smooth Writing
- Price
- £4.01
- Rating
- 4.6/5
- Reviews
- 1,665
- Age
- 11y ago
Bic Cristal Multicoloured Ballpoint Pens Large Nib (1.6 mm) - Pack of 2 Packs of 10
- Price
- £6.25
- Rating
- 4.5/5
- Reviews
- 7,240
- Age
- 4y ago
Bic Cristal Soft Ballpoint Pens Smooth Easy-Glide Ink Medium 1.2mm Tip Comfortable Writing Black School & Office Supplies Pack of 10
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 1,661
- Age
- 1y ago
Trending
90-day click momentum
EYEYE G-103 Gel Pen 0.7mm 10 Colours Medium Point Pens
- Price
- £7.91
- Rating
- 4.4/5
- Reviews
- 599
- Age
- 1y ago
Bic Cristal Multicoloured Ballpoint Pens Large Nib (1.6 mm) - Pack of 2 Packs of 10
- Price
- £6.25
- Rating
- 4.5/5
- Reviews
- 7,240
- Age
- 4y ago
BIC Cristal Fun Pink Pens - Pink Ink Biros - Ballpoint Pens Multipack - Wide Point (1.6mm) - Pack of 20
- Price
- £4.99
- Rating
- 4.7/5
- Reviews
- 3,605
- Age
- 11y ago
BIC Cristal Original Ballpoint Pens Medium Point (1.0 mm) â Assorted Colours Pack of 2 Packs of 10
- Price
- £4.84
- Rating
- 4.6/5
- Reviews
- 3,834
- Age
- 8y ago
Bic Cristal Soft Ballpoint Pens Smooth Easy-Glide Ink Medium 1.2mm Tip Comfortable Writing Black School & Office Supplies Pack of 10
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 1,661
- Age
- 1y ago
Newest
by launch date
Paper Mate InkJoy 300RT Retractable Ballpoint Pens | Medium Point (1.0 mm) | Assorted Colours | 24 Count
- Price
- £9.25
- Rating
- 4.6/5
- Reviews
- 2,707
- Age
- 1y ago
EYEYE G-103 Gel Pen 0.7mm 10 Colours Medium Point Pens
- Price
- £7.91
- Rating
- 4.4/5
- Reviews
- 599
- Age
- 1y ago
Bic Cristal Soft Ballpoint Pens Smooth Easy-Glide Ink Medium 1.2mm Tip Comfortable Writing Black School & Office Supplies Pack of 10
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 1,661
- Age
- 1y ago
BIC Cristal Original Ballpoint Pens Medium Tip (1 mm) Black Box of 10
- Price
- £1.78
- Rating
- 4.7/5
- Reviews
- 1,649
- Age
- 1y ago
Bic Cristal Soft Ballpoint Pens Medium Tip (1.2 mm) with Easy Glide Ink Assorted Colours Box of 10
- Price
- £4.55
- Rating
- 4.6/5
- Reviews
- 1,661
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
264
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
62%
Top 20: 97%
Open market
0%
- BIC66%
- STAEDTLER20%
- Paper Mate6%
- Zebra Pen4%
- EYEYE2%
- Helix2%
Coloured Biros demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Sep · busiest ÷ quietest = 2.9×
Top Coloured Biros search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- coloured biros16K/yr
- bic coloured pens18K/yr
- bic cristal pens16K/yr
- coloured ballpoint pens14K/yr
- bic cristal9K/yr
- coloured biro pens14K/yr
- bic crystal7K/yr
- bic pastel pens4K/yr
- coloured biro4K/yr
- coloured pens ballpoint5K/yr
What reviews say buyers love and hate about Coloured Biros
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Excellent Product”
“Smooth writing”
“Bright colours”
“Excellent value for money”
“Brilliant pens at a great price”
What buyers complain about
70% of reviews“Expected better quality control from bic”
“Dried up ink”
“They don't work”
“Leak really badly too”
“The ink is very blotchy”
Coloured Biros return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
38%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Coloured Biros questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
