Colour Monster Toy
FailShoppers spend only $16K a year here, so Colour Monster Toy is a Fail.
- Flapen Score
- 36 / 100Ranks 689 of 835 Stationery & Office Supplies niches · −11 vs the category median of 4736
- Market size
- £16K/yr22K searches / yr
- 90-day growth
- -16.2%search demand this quarter
- Competition
- 82%top-5 click share · 7 brands · 23 sellers
Flapen Score
Colour Monster Toy against its category
The dotted line is the Stationery & Office Supplies average. Past it, Colour Monster Toy is stronger. Inside it, weaker.
Market
The Colour Monster Toy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Colour Monster Toy 22K times last year and spent an estimated £16K. The top 5 brands take 95% of clicks. Demand peaks in Feb–Sep–Oct. Flapen scores it 36 out of 100, a Fail.
01 · Demand
4.6% of searches ended in a purchase last week.
Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.
- Searches, last 12 months
- 22K
- Growth, 90 days vs prior 90
- -16.2%
- Conversion, latest week
- 4.6%
- Market size, estimated
- £16Ka year
- Peak month
- September3.1× the quietest month
- Top search term
- colour monster plush toys10K searches a year
02 · Price
A sale here is worth £15.85.
Listings sell for £15.85 on average, from £5.74 to £28.78. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £15.85 that is £2K to £4K a year per listing.
- Average price
- £15.85inside the $15 to $100 sweet spot
- Price range
- £5.74–£28.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #991 within School & Educational Supplies. It carries 243 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 60%
- Out of stock, average day
- 17.5%
- Average rank
- #991in School & Educational Supplies
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 243per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Colour Monster Toy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Comansi The Colour Monster Collection Set (8 figurines: Confused Sad Angry Scared Happiness Calm Love and Nuna)
- Price
- £28.78
- Rating
- 4.6/5
- Reviews
- 699
- Age
- 5y ago
Color Plush Toy Set of 6 Soft Stuffed Emotion Plush Dolls Emotional Learning Toys Sensory Plush Characters with Different Expressions Educational Gift for Children Multicolour
- Price
- £12.88
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Jumbo I Learn The Colour Monster Discover Emotions Kids Activity Kit
- Price
- £21.04
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 1y ago
YIttings Color Monster Plush Toy Set of 6 Soft Stuffed Emotional Learning Animal Dolls for Kids Multicolour
- Price
- £11.02
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
Color Monster Plush Toy Set of 6 Soft Stuffed Emotional Learning Animal Dolls for Kids Multicolour
- Price
- £13.06
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago
Trending
90-day click momentumColor Monster Plush Toy Set of 6 Soft Stuffed Emotional Learning Animal Dolls for Kids Multicolour
- Price
- £13.06
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago
Bgdhinkt Colourful Emotion Monster Plush Soft Stuffed Mood Dolls Multicolour Decorative Plush for Display & Gifting (6 6PC)
- Price
- £8.58
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Color Plush Toy Set of 6 Soft Stuffed Emotion Plush Dolls Emotional Learning Toys Sensory Plush Characters with Different Expressions Educational Gift for Children Multicolour
- Price
- £12.88
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
YIttings Color Monster Plush Toy Set of 6 Soft Stuffed Emotional Learning Animal Dolls for Kids Multicolour
- Price
- £11.02
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
Learning Resources Feelings Family Hand Puppets Set Hand Puppets for Kids Learn About Feelings 5 Emotions Hand Puppets Happy Sad Surprised Angry and Scared
- Price
- £23.58
- Rating
- 4.7/5
- Reviews
- 983
- Age
- 3y ago
Newest
by launch dateColor Plush Toy Set of 6 Soft Stuffed Emotion Plush Dolls Emotional Learning Toys Sensory Plush Characters with Different Expressions Educational Gift for Children Multicolour
- Price
- £12.88
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Bgdhinkt Colourful Emotion Monster Plush Soft Stuffed Mood Dolls Multicolour Decorative Plush for Display & Gifting (6 6PC)
- Price
- £8.58
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
YIttings Color Monster Plush Toy Set of 6 Soft Stuffed Emotional Learning Animal Dolls for Kids Multicolour
- Price
- £11.02
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
Color Monster Plush Toy Set of 6 Soft Stuffed Emotional Learning Animal Dolls for Kids Multicolour
- Price
- £13.06
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago
Jumbo I Learn The Colour Monster Discover Emotions Kids Activity Kit
- Price
- £21.04
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
23
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
2%
- Comansi37%
- Generic30%
- Jumbo13%
- YIttings10%
- Bgdhinkt5%
- Learning Resources3%
- Open — no brand owns it (1 brand, 2%)
Demand
Colour Monster Toy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Sep, Oct · busiest ÷ quietest = 3.1×
Search terms
Top Colour Monster Toy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- colour monster plush toys10K/yr
- colour monster toys4K/yr
- colour monster resources6K/yr
- colour monster soft toys540/yr
- colour monster toy573/yr
Reviews and returns
What reviews say buyers love and hate about Colour Monster Toy
What buyers praise, what they complain about and why they send it back, from the reviews.
Love
Exactly as described
Just like description
Good quality
Great quality product
Lovely little things using them to teach a 3 year old emotions
mother finds them a useful learning aid
express themselves when words may be difficult
Colourful small figures showing various emotions
Return
0.3% Return rate 50% Fixable by listing
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Colour Monster Toy questions
Answered from the same tracked data.