Collins Diary 2025
FailThe top 5 brands take 100% of clicks, so Collins Diary 2025 is a Fail.
- Flapen Score
- 27 / 100Ranks 791 of 835 Stationery & Office Supplies niches · −20 vs the category median of 4727
- Market size
- £5K/yr20K searches / yr
- 90-day growth
- -12.0%search demand this quarter
- Competition
- 85%top-5 click share · 1 brands · 14 sellers
Flapen Score
Collins Diary 2025 against its category
The dotted line is the Stationery & Office Supplies average. Past it, Collins Diary 2025 is stronger. Inside it, weaker.
Market
The Collins Diary 2025 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Collins Diary 2025 20K times last year and spent an estimated £5K. One brand takes every click. Demand peaks in Jan–Dec. Flapen scores it 27 out of 100, a Fail.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- -12.0%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £5Ka year
- Peak month
- January18.6× the quietest month
- Top search term
- collins diary5K searches a year
02 · Price
A sale here is worth £10.04.
Listings sell for £10.04 on average, from £3.35 to £19.07. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £10.04 that is £0 to £1K a year per listing.
- Average price
- £10.04under the $15 to $100 sweet spot
- Price range
- £3.35–£19.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.0% of listings are out of stock. The average listing ranks #306 within Calendars, Planners & Personal Organisers. It carries 105 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 21.0%
- Average rank
- #306in Calendars, Planners & Personal Organisers
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 105per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Collins Diary 2025 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Collins - Essential - 2026 12 Month Calendar Year Planner Day-to-Page Diary A4 Hard Cover - Black (ESSA41.99-26)
- Price
- £5.43
- Rating
- 4.6/5
- Reviews
- 612
- Age
- 1y ago
Collins - Classic - Slim 2026 12 Month Calendar Year Planner Week-To-View with Appointments Pocket Diary - Black (CAPV.99-26)
- Price
- £7.98
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 1y ago
Collins Essential 2025 Eco Friendly Diary - A4 Week to View Business Planner with Leathergrain Hardback Cover and Recycled Paper - Red - E-ESSA43.15-25
- Price
- £3.35
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 2y ago
Collins - Elite - Compact 2026 12 Month Calendar Year Planner Day-To-Page with Appointments Diary - Black (1140V.99-26)
- Price
- £18.85
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 1y ago
2026-2027 Mid/Academic Year Planner - 13 Month A4 Day-to-Page with Appointments - Collins Debden Leadership Diary Graphite (CP6745-2627)
- Price
- £19.07
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
Trending
90-day click momentum2026-2027 Mid/Academic Year Planner - 13 Month A4 Day-to-Page with Appointments - Collins Debden Leadership Diary Graphite (CP6745-2627)
- Price
- £19.07
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
2026-2027 Mid/Academic Year Planner - 13 Month A6 Week-to-View Diary - Hard Cover - Collins Debden Legacy Range Teal (CL63M.53-2627)
- Price
- £7.59
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 5mo ago
Collins - Elite - Pocket 2026 12 Month Calendar Year Planner Week-To-View with Appointments Diary - Black (1165V.99-26)
- Price
- £8.00
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 1y ago
Collins - Elite - Compact 2026 12 Month Calendar Year Planner Day-To-Page with Appointments Diary - Black (1140V.99-26)
- Price
- £18.85
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 1y ago
Collins - Essential - 2026 12 Month Calendar Year Planner Day-to-Page Diary A4 Hard Cover - Black (ESSA41.99-26)
- Price
- £5.43
- Rating
- 4.6/5
- Reviews
- 612
- Age
- 1y ago
Newest
by launch date2026-2027 Mid/Academic Year Planner - 13 Month A4 Day-to-Page with Appointments - Collins Debden Leadership Diary Graphite (CP6745-2627)
- Price
- £19.07
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
2026-2027 Mid/Academic Year Planner - 13 Month A6 Week-to-View Diary - Hard Cover - Collins Debden Legacy Range Teal (CL63M.53-2627)
- Price
- £7.59
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 5mo ago
Collins - Essential - 2026 12 Month Calendar Year Planner Day-to-Page Diary A4 Hard Cover - Black (ESSA41.99-26)
- Price
- £5.43
- Rating
- 4.6/5
- Reviews
- 612
- Age
- 1y ago
Collins - Classic - Slim 2026 12 Month Calendar Year Planner Week-To-View with Appointments Pocket Diary - Black (CAPV.99-26)
- Price
- £7.98
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 1y ago
Collins - Elite - Compact 2026 12 Month Calendar Year Planner Day-To-Page with Appointments Diary - Black (1140V.99-26)
- Price
- £18.85
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Collins100%
Demand
Collins Diary 2025 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 18.6×
Search terms
Top Collins Diary 2025 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- collins diary5K/yr
- 2025 diary a44K/yr
- diary 2025 a41K/yr
- a4 diary 2025 week to view2K/yr
- a4 2025 diary2K/yr
- 2025 diary a4 week to view1K/yr
- a4 diary 20252K/yr
- 2025 a4 diary2K/yr
- collins 2025 diary233/yr
- 2025 a4 diary week to view604/yr
Reviews and returns
What reviews say buyers love and hate about Collins Diary 2025
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
How on earth has it made its way through quality control
Poor quality and unable to get product support
Large Year Ahead
I wouldn't order it if I knew that it isso small
For £3.99 this is a rip off
No good been printed wrong no wonder it was cheap
The sescriprions of this item were misleading
Love
Good quality & fast delivery
Good quality
Other than that no complaints
Does what it should
As described
Exactly what I needed
Great deal
great value for money
Excellent price
Good organizing book to easily access written documentation
Great sturdy Diary, plenty of space to record your activities, thoughts and tasks on a daily basis
Its perfect to plan
Good size
Good size diary
A good size for day to day
Return
0.5% Return rate 85% Fixable by listing
Large Year Ahead
I wouldn't order it if I knew that it isso small
The sescriprions of this item were misleading
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Collins Diary 2025 questions
Answered from the same tracked data.