Collins Diary 2025
FailThe top 5 brands take 100% of clicks, so Collins Diary 2025 is a Fail.
- Flapen Score
- 27 / 100Ranks 791 of 835 Stationery & Office Supplies niches · −20 vs the category median of 4727
- Market size
- £5K/yr20K searches / yr
- 90-day growth
- -12.0%search demand this quarter
- Competition
- 85%top-5 click share · 1 brands · 14 sellers
Flapen Score
Collins Diary 2025 against its category
The dotted line is the Stationery & Office Supplies average. Past it, Collins Diary 2025 is stronger. Inside it, weaker.
Market
The Collins Diary 2025 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Collins Diary 2025 20K times last year and spent an estimated £5K. One brand takes every click. Demand peaks in Jan–Dec. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- -12.0%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £5Ka year
- Peak month
- January18.6× the quietest month
- Top search term
- collins diary5K searches a year
02 · Price
A sale here is worth £10.04.
Listings sell for £10.04 on average, from £3.35 to £19.07. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £10.04 that is £0 to £1K a year per listing.
- Average price
- £10.04under the $15 to $100 sweet spot
- Price range
- £3.35–£19.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.0% of listings are out of stock. The average listing ranks #306 within Calendars, Planners & Personal Organisers. It carries 105 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 21.0%
- Average rank
- #306in Calendars, Planners & Personal Organisers
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 105per listing
- Listings tracked
- 7
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Collins Diary 2025 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Collins - Essential - 2026 12 Month Calendar Year Planner Day-to-Page Diary A4 Hard Cover - Black (ESSA41.99-26)
- Price
- £5.43
- Rating
- 4.6/5
- Reviews
- 612
- Age
- 1y ago

Collins - Classic - Slim 2026 12 Month Calendar Year Planner Week-To-View with Appointments Pocket Diary - Black (CAPV.99-26)
- Price
- £7.98
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 1y ago

Collins Essential 2025 Eco Friendly Diary - A4 Week to View Business Planner with Leathergrain Hardback Cover and Recycled Paper - Red - E-ESSA43.15-25
- Price
- £3.35
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 2y ago

Collins - Elite - Compact 2026 12 Month Calendar Year Planner Day-To-Page with Appointments Diary - Black (1140V.99-26)
- Price
- £18.85
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 1y ago

2026-2027 Mid/Academic Year Planner - 13 Month A4 Day-to-Page with Appointments - Collins Debden Leadership Diary Graphite (CP6745-2627)
- Price
- £19.07
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
Trending
estimated 90-day click momentum
2026-2027 Mid/Academic Year Planner - 13 Month A4 Day-to-Page with Appointments - Collins Debden Leadership Diary Graphite (CP6745-2627)
- Price
- £19.07
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

2026-2027 Mid/Academic Year Planner - 13 Month A6 Week-to-View Diary - Hard Cover - Collins Debden Legacy Range Teal (CL63M.53-2627)
- Price
- £7.59
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 5mo ago

Collins - Elite - Pocket 2026 12 Month Calendar Year Planner Week-To-View with Appointments Diary - Black (1165V.99-26)
- Price
- £8.00
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 1y ago

Collins - Elite - Compact 2026 12 Month Calendar Year Planner Day-To-Page with Appointments Diary - Black (1140V.99-26)
- Price
- £18.85
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 1y ago

Collins - Essential - 2026 12 Month Calendar Year Planner Day-to-Page Diary A4 Hard Cover - Black (ESSA41.99-26)
- Price
- £5.43
- Rating
- 4.6/5
- Reviews
- 612
- Age
- 1y ago
Newest
by launch date
2026-2027 Mid/Academic Year Planner - 13 Month A4 Day-to-Page with Appointments - Collins Debden Leadership Diary Graphite (CP6745-2627)
- Price
- £19.07
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

2026-2027 Mid/Academic Year Planner - 13 Month A6 Week-to-View Diary - Hard Cover - Collins Debden Legacy Range Teal (CL63M.53-2627)
- Price
- £7.59
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 5mo ago

Collins - Essential - 2026 12 Month Calendar Year Planner Day-to-Page Diary A4 Hard Cover - Black (ESSA41.99-26)
- Price
- £5.43
- Rating
- 4.6/5
- Reviews
- 612
- Age
- 1y ago

Collins - Classic - Slim 2026 12 Month Calendar Year Planner Week-To-View with Appointments Pocket Diary - Black (CAPV.99-26)
- Price
- £7.98
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 1y ago

Collins - Elite - Compact 2026 12 Month Calendar Year Planner Day-To-Page with Appointments Diary - Black (1140V.99-26)
- Price
- £18.85
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
14
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
0%
- Collins100%
Demand
Collins Diary 2025 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 18.6×
Search terms
Top Collins Diary 2025 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- collins diary5K/yr
- 2025 diary a44K/yr
- diary 2025 a41K/yr
- a4 diary 2025 week to view2K/yr
- a4 2025 diary2K/yr
- 2025 diary a4 week to view1K/yr
- a4 diary 20252K/yr
- 2025 a4 diary2K/yr
- collins 2025 diary233/yr
- 2025 a4 diary week to view604/yr
Reviews and returns
What reviews say buyers love and hate about Collins Diary 2025
We read the reviews and the return reasons for every product selling here.
“How on earth has it made its way through quality control”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Collins Diary 2025 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









