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Collins A5 Diary 2023 Day Per Page

Fail

Prices span $3.28–$11.52, mostly outside the sweet spot, so Collins A5 Diary 2023 Day Per Page is a Fail.

Flapen Score
47
47 / 100
Ranks 399 of 835 Stationery & Office Supplies niches · on the category median
Market size
£169K/yr864K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
42%top-5 click share · 17 brands · 30 sellers

Flapen Score

Collins A5 Diary 2023 Day Per Page against its category

The dotted line is the Stationery & Office Supplies average. Past it, Collins A5 Diary 2023 Day Per Page is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Collins A5 Diary 2023 Day Per Page market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Collins A5 Diary 2023 Day Per Page 864K times last year and spent an estimated £169K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 864K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £169K a year.

Searches, last 12 months
864K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
3.1%
Market size, estimated
£169Ka year
Peak month
December3.4× the quietest month
Top search term
diary571K searches a year

02 · Price

A sale here is worth £6.35.

Listings sell for £6.35 on average, from £3.28 to £11.52. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £6.35 that is £635 to £2K a year per listing.

Average price
£6.35under the $15 to $100 sweet spot
Price range
£3.28–£11.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
100–250
Revenue per listing a year
£635–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.2% of listings are out of stock. The average listing ranks #41 within Calendars, Planners & Personal Organisers. It carries 648 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
28.2%
Average rank
#41in Calendars, Planners & Personal Organisers
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
648per listing
Listings tracked
32

04 · Newcomers

Amazon counts 7 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
38 months

Products

Top Collins A5 Diary 2023 Day Per Page products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

30

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

27%

  • Collins36%
  • G4GADGET10%
  • Zhswlp8%
  • Lonely Oak7%
  • Pinnora6%
  • Mljtoyo6%

Demand

Collins A5 Diary 2023 Day Per Page search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Collins A5 Diary 2023 Day Per Page search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diary571K/yr
  • diaries83K/yr
  • a5 diary57K/yr
  • dairy37K/yr
  • work diary26K/yr
  • diary a514K/yr
  • week to view diary13K/yr
  • diary week to view11K/yr
  • diarys8K/yr
  • disry5K/yr

Reviews and returns

What reviews say buyers love and hate about Collins A5 Diary 2023 Day Per Page

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.03

Not as High quality as previous years

Poor Quality

Overall build quality is low

Paper Quality18%−0.17

Cheap paper diary in a plastic sleeve, no ribbon

Paper too thin

the paper is sticked

Advertised Vs Actual Product12%+0.89

Not as described

Not as advertised

the pictures are misleading

Print Quality10%−0.09

March has some double printing as well

No good been printed wrong no wonder it was cheap

Only disappointment is last two pages for 2027 are overprinted and so illegible

Size-Overall10%−0.04

larger then expected or even quoted

smaller than expected

Weekend spaces a little small

Love

Quality-Overall23%−0.03

Brilliant quality

Great quality and handy size

Build quality feels solid and well thought out

Value For Money21%+2.20

Great deal

Excellent value

Great value

Advertised Vs Actual Product17%+0.89

Exactly as pictured

As described

Exactly what I needed

Document Organizing/Classification14%+1.01

Great diary with loads of space for organising

Good organizing book to easily access written documentation

Perfect for keeping a busy family organised

Size-Overall6%−0.04

Good size

A good size for day to day

not too big

Return

0.5% Return rate 68% Fixable by listing

Size-Overall48%█▆▆▆▆▆

larger then expected or even quoted

smaller than expected

Weekend spaces a little small

Quality-Overall11%▃▅▆▂█▆

Not as High quality as previous years

Poor Quality

Overall build quality is low

Advertised Vs Actual Product7%▄▁▆█▃▄

Not as described

Not as advertised

the pictures are misleading

Paper Quality4%▃▃▁▃▆█

Cheap paper diary in a plastic sleeve, no ribbon

Paper too thin

the paper is sticked

Functionality-Overall3%▃▄█▅▁▃

FAQ

Common Collins A5 Diary 2023 Day Per Page questions

Answered from the same tracked data.