How competitive is the Clipboard Folder niche on Amazon United Kingdom?

21 brands and 76 sellers compete in Clipboard Folder on Amazon United Kingdom. The top 5 Clipboard Folder products take 47% of clicks and its top 5 brands hold 59% of demand.

What do buyers complain about in Clipboard Folder?

Clipboard Folder buyers on Amazon United Kingdom complain most about Quality-Overall, Strength, Compartment, the themes mined from the niche's reviews. Its return rate is 0.5%.

What does it cost to enter the Clipboard Folder niche?

Clipboard Folder sells for £8.42 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.91–£16.50. The average incumbent carries 1,559 reviews — the moat a new listing must climb.

Clipboard Folder

prices mostly outside the sweet spot ($1.91–$16.50) — Clipboard Folder doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Clipboard Folder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Clipboard Folder is a £75K/yr Amazon United Kingdom market (167K searches/yr). The top 5 brands hold 59% of demand. Verdict: Skip it — 47/100.

Clipboard Folder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.1% over the last 90 days and 5.3% of searches end in a purchase.

£75K

revenue / yr

Units sold / yr13K

Search volume / yr-11.1%167K

Conversion rate5.3%

Avg price£8.42

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers21 · 76

Top-5 product click share47%

Open market41%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 36 products

Top Clipboard Folder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Amazon Basics Plastic Storage Clipboard Black 2-Pack

Price: £4.83
Rating: 4.6/5
Reviews: 2,327
Age: 6y ago

ASelected Clipboard with Storage A4 Clipboard with Pen Holder Plastic Clipboards with Compartment Heavy Duty Storage Box Folder for School Office Medical Personnel Side-Opening (Black)

Price: £6.66
Rating: 4.5/5
Reviews: 156
Age: 2y ago

ASelected Clipboard with Storage A4 Clipboard with Pen Holder Plastic Clipboards with Compartment Heavy Duty Storage Box Folder for School Office Medical Personnel Side-Opening (Pink)

Price: £6.45
Rating: 4.7/5
Reviews: 19
Age: 1y ago

Rapesco VFDCB0B3 Foldover Clipboard with Pocket A4+ Black

Price: £3.06
Rating: 4.3/5
Reviews: 8,385
Age: 19y ago

DMFLY Clipboard with Storage Heavy Duty Clip Boards with Pen Holder A4 Plastic Clipboards with Compartment Holds 6+ Pencils and 200+ Sheets Strong Clipboards with Low Profile Clip Great for Work

Price: £8.57
Rating: 4.6/5
Reviews: 928
Age: 3y ago

Newest

by launch date

A4 Clipboard Folder with Cover PU Leather Conference Folder for Legal Pad

Price: £9.00
Rating: 4.6/5
Reviews: 195
Age: 1y ago

Thboxes 4 Pack Clipboard Folder A4 Foldover Clipboard with Cover

Price: £10.24
Rating: 4.4/5
Reviews: 179
Age: 1y ago

ASelected Clipboard with Storage A4 Clipboard with Pen Holder Plastic Clipboards with Compartment Heavy Duty Storage Box Folder for School Office Medical Personnel Side-Opening (Pink)

Price: £6.45
Rating: 4.7/5
Reviews: 19
Age: 1y ago

ASelected Clipboard with Storage A4 Clipboard with Pen Holder Plastic Clipboards with Compartment Heavy Duty Storage Box Folder for School Office Medical Personnel Side-Opening (Blue)

Price: £6.68
Rating: 4.3/5
Reviews: 17
Age: 1y ago

ASelected Clip Boards A4 with Cover Pack of 4 Black Folding Clipboard A4 Foldover ClipBoard Folder with Cover File Document Organiser for Nurses School Office Business Supply

Price: £8.25
Rating: 3.8/5
Reviews: 20
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

47%

Top 20: 85%

Open market

35%

ASelected23%
Amazon Basics14%
RAPESCO7%
FRETONBA7%
DMFLY7%
Piasoenc6%

Clipboard Folder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume167KCVR5.3%Products36Brands21Top 5 Brands59%OOS Rate3.6%Rating4.5★Reviews1,559Avg BSR#58

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Clipboard Folder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

clipboard with storage55K/yr -9.6%5.6% conv.
clipboard folder40K/yr -13.8%4.6% conv.
a4 clipboard folder20K/yr -9.2%6.2% conv.
clip board with storage15K/yr -11.1%5.5% conv.
clipboard with cover13K/yr -11.9%7.5% conv.
a4 clipboard with storage9K/yr -17.7%5.6% conv.
storage clipboard6K/yr +4.4%4.8% conv.
clipboard folder a4 with storage6K/yr -11.3%4.0% conv.
clip board folder a44K/yr -15.8%6.7% conv.

What reviews say buyers love and hate about Clipboard Folder

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Quality-Overall20%

“Brilliant value for money excellent quality arrived on time”

Value For Money17%

“Good buy”

Strength9%

“sturdy”

Advertised Vs Actual Product8%

“It performs as it should”

Ease Of Use8%

“It's easy to use”

What buyers complain about

67% of reviews

Quality-Overall23%

“Very poor quality folders started ripping apart after 3 weeks of usage already”

Strength16%

“may break easily”

Compartment4%

“Compartment lid on the bottom snapped off within 2 days”

Size-Overall4%

“Fitted wrong”

Weight Heavy4%

“Works as i wanted however is bulkier than I expected”

Clipboard Folder return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

18%

2Defective Material/Parts

14%

3Quality-Overall

11%

4Strength

10%

5Material Quality

Common Clipboard Folder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Clipboard Folder 47/100 on Amazon United Kingdom — Skip it. The niche generates £75K/yr across 36 tracked products. Search demand moved -11.1% over the last 90 days.