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Clipboard Folder

Fail

Prices span $1.91–$16.50, mostly outside the sweet spot, so Clipboard Folder is a Fail.

Flapen Score
47
47 / 100
Ranks 399 of 835 Stationery & Office Supplies niches · on the category median
Market size
£75K/yr167K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
47%top-5 click share · 21 brands · 76 sellers

Flapen Score

Clipboard Folder against its category

The dotted line is the Stationery & Office Supplies average. Past it, Clipboard Folder is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clipboard Folder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clipboard Folder 167K times last year and spent an estimated £75K. The top 5 brands take 59% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
5.3%
Market size, estimated
£75Ka year
Peak month
February1.6× the quietest month
Top search term
clipboard with storage55K searches a year

02 · Price

A sale here is worth £8.42.

Listings sell for £8.42 on average, from £1.91 to £16.50. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.42 that is £2K to £4K a year per listing.

Average price
£8.42under the $15 to $100 sweet spot
Price range
£1.91–£16.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #58 within Office Supplies. It carries 1,559 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#58in Office Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,559per listing
Listings tracked
36

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Clipboard Folder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

76

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

47%

Top 20: 85%

Open market

35%

  • ASelected23%
  • Amazon Basics14%
  • RAPESCO7%
  • FRETONBA7%
  • DMFLY7%
  • Piasoenc6%

Demand

Clipboard Folder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Clipboard Folder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clipboard with storage55K/yr
  • clipboard folder40K/yr
  • a4 clipboard folder20K/yr
  • clip board with storage15K/yr
  • clipboard with cover13K/yr
  • a4 clipboard with storage9K/yr
  • storage clipboard6K/yr
  • clipboard folder a4 with storage6K/yr
  • clip board folder a44K/yr

Reviews and returns

What reviews say buyers love and hate about Clipboard Folder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%−0.16

Very poor quality folders started ripping apart after 3 weeks of usage already

Poor Quality

Cheap Quality

Strength16%−0.06

may break easily

a bit flimsy

Flimsy

Compartment4%−0.03

Compartment lid on the bottom snapped off within 2 days

no pen compartment

Size-Overall4%

Fitted wrong

Slightly bigger than thought

Weight Heavy4%

Works as i wanted however is bulkier than I expected

Bulky

Quite bulky

Love

Quality-Overall20%−0.16

Brilliant value for money excellent quality arrived on time

The build quality is excellent

Excellent product

Value For Money17%+1.32

Good buy

Worth buying

Excellent Value

Strength9%−0.06

sturdy

Springloaded clip is strong and holds adequately

Clip board is very good and sturdy

Advertised Vs Actual Product8%+0.39

It performs as it should

exactly what I needed

Does the job

Ease Of Use8%+0.43

It's easy to use

Nice and handy

Unlike other reviewers I have not found the clip hard to use

Return

0.5% Return rate 33% Fixable by listing

Size-Overall18%▁█▃▅▆▅

Fitted wrong

Slightly bigger than thought

Defective Material/Parts14%▇▅█▇▅▅

Clip is broken on one of the folders

Quality-Overall11%█▆▇▄▆▆

Very poor quality folders started ripping apart after 3 weeks of usage already

Poor Quality

Cheap Quality

Strength10%█▃▅▄▂▂

may break easily

a bit flimsy

Flimsy

Material Quality7%█▅▆▃▅█

Clipboard is neither pvc of heavy duty

FAQ

Common Clipboard Folder questions

Answered from the same tracked data.