clipboard
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Market size
Good£664K£664K/yr · 758K searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,159.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Avg price
Bad£7.12avg listing price — sweet spot $15–$100
Price range
Bad£1.91–£16.54cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, clipboard is a £664K/yr Amazon United Kingdom market (758K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
clipboard market data
- Units sold / yr
- 100K–125K
- avg 2,000–2,500/product
- Revenue / yr
- £712K–£890K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 3.4%
- Avg brand age
- 41 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
79
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
26%
- Amazon Basics27%
- RAPESCO18%
- SECO12%
- OFFSHIFTER8%
- ASelected6%
- Ourui5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top clipboard search terms
- clipboard354K/yr
- clipboard a4102K/yr
- clip board64K/yr
- a4 clipboard66K/yr
- clip boards a448K/yr
- clipboards40K/yr
- clip boards24K/yr
- clipboards a414K/yr
- plastic clipboard9K/yr
- a4 clipboards6K/yr
Top clipboard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Plastic Storage Clipboard Black 2-Pack
Amazon Basics£4.834.6★2,327 rev
Rapesco VFDCB0B3 Foldover Clipboard with Pocket A4+ Black
RAPESCO£3.064.3★8,385 rev
Amazon Basics Hardboard Clipboard - 12-Pack Brown
Amazon Basics£8.874.7★10,249 rev
SECO A4 PVC Clipboard| Blue | Document Holder
SECO£2.624.4★469 rev
Clipboards - A4 - Plastic - 6 Pack Offshifter Writing Clip Boards with Heavy Duty Clips Sturdy and Durable Multi-Pack of Clipboards to Enhance the Writing Experience
OFFSHIFTER£7.944.6★300 rev
Newest
by launch date
RAYNEAY A4 Clipboard Folder Black A4 Plastic Writing Clipboards 8 Pack
RAYNEAY£12.545 rev
Thboxes 4 Pack Clipboard Folder A4 Foldover Clipboard with Cover
Thboxes£10.24179 rev
ASelected 4PCS Standard Clipboard A4 Plastic Clip Board Folder Clipboard with Pen Loop and Retractable Hanging Clipboards with Low Profile Metal Clip for Office School Supplies Black
ASelected£6.7314 rev
ASelected Clipboard with Storage A4 Clipboard with Pen Holder Plastic Clipboards with Compartment Heavy Duty Storage Box Folder for School Office Medical Personnel Side-Opening (Pink)
ASelected£6.4519 rev
ASelected Clipboard with Storage A4 Clipboard with Pen Holder Plastic Clipboards with Compartment Heavy Duty Storage Box Folder for School Office Medical Personnel Side-Opening (Black)
ASelected£6.66156 rev
Trending
90-day click momentum
Exacompta - Ref. 19291E - 1 Clipboard with pocket - Format 23x32cm for A4 - Black
Exacompta£2.064.4★
SECO A4 PVC Clipboard| Blue | Document Holder
SECO£2.624.4★
Seco Foldover Clipboard A4+ - Red
SECO£3.244.4★
ASelected Clipboard with Storage A4 Clipboard with Pen Holder Plastic Clipboards with Compartment Heavy Duty Storage Box Folder for School Office Medical Personnel Side-Opening (Pink)
ASelected£6.454.7★
ASelected 4PCS Standard Clipboard A4 Plastic Clip Board Folder Clipboard with Pen Loop and Retractable Hanging Clipboards with Low Profile Metal Clip for Office School Supplies Black
ASelected£6.734.3★
What buyers say about clipboard
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant value for money excellent quality arrived on time”
“Excellent Value”
“Good sturdy quality”
“Exactly what you expect”
“easy to use”
“It is a bright colour”
“Very sturdy clipboards with great storage for extra paper work/ pens, etc”
“They seem durable”
“Really good stores several papers”
“Great compartment inside & storage for pens”
What buyers complain about
“This is not a good quality clipboard”
“Flimsy”
“Broke apart after 8 weeks use”
“Not plastic, they are cheap card covered in PVC”
“Not fit for purpose”
“Cumbersome”
“arrived bent and are too flexy”
“Compartment lid on the bottom snapped off within 2 days”
“Thicker than expected”
“not £4.75 which is the selling price”
Top return reasons
Common questions
- Is clipboard profitable to sell on Amazon United Kingdom?
- The niche generates £664K/yr across 36 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (58/100).
- How competitive is the clipboard niche?
- 20 brands and 79 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in clipboard?
- Top complaints mined from reviews: Quality-Overall, Strength, Durability. The return rate is 0.4%.
- When does demand for clipboard peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the clipboard niche?
- Listings span £1.91–£16.54; the average listing price is £7.12 (sweet spot $15–$100). The average incumbent carries 1,160 reviews — the moat a new listing must climb.