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Clipboard

Maybe

Returns run at only 0.4% of orders. But prices span $1.91–$16.54, mostly outside the sweet spot, so Clipboard is a Maybe.

Flapen Score
58
58 / 100
Top 9% of 835 Stationery & Office Supplies niches · +11 vs the category median of 47
Market size
£664K/yr758K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
46%top-5 click share · 20 brands · 79 sellers

Flapen Score

Clipboard against its category

The dotted line is the Stationery & Office Supplies average. Past it, Clipboard is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clipboard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clipboard 758K times last year and spent an estimated £664K. The top 5 brands take 70% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 758K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £664K a year.

Searches, last 12 months
758K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
12.3%
Market size, estimated
£664Ka year
Peak month
September1.5× the quietest month
Top search term
clipboard354K searches a year

02 · Price

A sale here is worth £7.12.

Listings sell for £7.12 on average, from £1.91 to £16.54. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At £7.12 that is £14K to £18K a year per listing.

Average price
£7.12under the $15 to $100 sweet spot
Price range
£1.91–£16.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
2,000–2,500
Revenue per listing a year
£14K–£18K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #30 within Office Supplies. It carries 1,160 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#30in Office Supplies
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,160per listing
Listings tracked
36

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Clipboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£40K£60K£80K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

79

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

26%

  • Amazon Basics27%
  • RAPESCO18%
  • SECO12%
  • OFFSHIFTER8%
  • ASelected6%
  • Ourui5%

Demand

Clipboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Clipboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clipboard354K/yr
  • clipboard a4102K/yr
  • clip board64K/yr
  • a4 clipboard66K/yr
  • clip boards a448K/yr
  • clipboards40K/yr
  • clip boards24K/yr
  • clipboards a414K/yr
  • plastic clipboard9K/yr
  • a4 clipboards6K/yr

Reviews and returns

What reviews say buyers love and hate about Clipboard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall28%−0.14

This is not a good quality clipboard

Poor Quality

Cheap Quality

Strength15%

Flimsy

a bit flimsy

Not Strong Enough

Durability6%−0.03

Broke apart after 8 weeks use

Cracked very quickly

Fell apart just weeks after I bought it

Material Quality6%−0.05

Not plastic, they are cheap card covered in PVC

these are NOT plastic as the listing claims

looked like plastic degradation

Size-Overall5%−0.03

Not fit for purpose

Slightly bigger than thought

Fitted wrong

Love

Quality-Overall23%−0.14

Brilliant value for money excellent quality arrived on time

Excellent product

Good quality, sturdy clipboards

Value For Money20%+1.74

Excellent Value

Good product for the price

Worth buying

Strength12%

Good sturdy quality

Strong clip and sturdy board

The strength of the clip is good

Advertised Vs Actual Product9%+0.74

Exactly what you expect

exactly what I needed

Does the job

Ease Of Use7%+0.40

easy to use

Easy to handle, good weight

Nice and handy

Return

0.4% Return rate 37% Fixable by listing

Size-Overall23%▄▆▆██▅

Not fit for purpose

Slightly bigger than thought

Fitted wrong

Strength16%▇▇█▃▃▇

Flimsy

a bit flimsy

Not Strong Enough

Defective Material/Parts11%███▅▄▅
Quality-Overall9%▆▁▂▄█▇

This is not a good quality clipboard

Poor Quality

Cheap Quality

Flexibility6%▁█▅▄▂▃

arrived bent and are too flexy

Plastic cover does bend slightly

FAQ

Common Clipboard questions

Answered from the same tracked data.