How competitive is the Clipboard niche on Amazon United Kingdom?

20 brands and 79 sellers compete in Clipboard on Amazon United Kingdom. The top 5 Clipboard products take 46% of clicks and its top 5 brands hold 70% of demand.

What do buyers complain about in Clipboard?

Clipboard buyers on Amazon United Kingdom complain most about Quality-Overall, Strength, Durability, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Clipboard niche?

Clipboard sells for £7.12 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.91–£16.54. The average incumbent carries 1,160 reviews — the moat a new listing must climb.

Clipboard

Clipboard shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Clipboard profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Clipboard is a £664K/yr Amazon United Kingdom market (758K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 58/100.

Clipboard: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -1.7% over the last 90 days and 12.3% of searches end in a purchase.

£664K

revenue / yr

Units sold / yr125K

Search volume / yr-1.7%758K

Conversion rate12.3%

Avg price£7.12

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers20 · 79

Top-5 product click share46%

Open market30%

Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 36 products

Top Clipboard products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Amazon Basics Plastic Storage Clipboard Black 2-Pack

Price: £4.83
Rating: 4.6/5
Reviews: 2,327
Age: 6y ago

Rapesco VFDCB0B3 Foldover Clipboard with Pocket A4+ Black

Price: £3.06
Rating: 4.3/5
Reviews: 8,385
Age: 19y ago

Amazon Basics Hardboard Clipboard - 12-Pack Brown

Price: £8.87
Rating: 4.7/5
Reviews: 10,249
Age: 7y ago

SECO A4 PVC Clipboard| Blue | Document Holder

Price: £2.62
Rating: 4.4/5
Reviews: 469
Age: 10y ago

Clipboards - A4 - Plastic - 6 Pack Offshifter Writing Clip Boards with Heavy Duty Clips Sturdy and Durable Multi-Pack of Clipboards to Enhance the Writing Experience

Price: £7.94
Rating: 4.6/5
Reviews: 300
Age: 2y ago

Newest

by launch date

RAYNEAY A4 Clipboard Folder Black A4 Plastic Writing Clipboards 8 Pack

Price: £12.54
Rating: 4.2/5
Reviews: 5
Age: 1y ago

Thboxes 4 Pack Clipboard Folder A4 Foldover Clipboard with Cover

Price: £10.24
Rating: 4.4/5
Reviews: 179
Age: 1y ago

ASelected 4PCS Standard Clipboard A4 Plastic Clip Board Folder Clipboard with Pen Loop and Retractable Hanging Clipboards with Low Profile Metal Clip for Office School Supplies Black

Price: £6.73
Rating: 4.3/5
Reviews: 14
Age: 1y ago

ASelected Clipboard with Storage A4 Clipboard with Pen Holder Plastic Clipboards with Compartment Heavy Duty Storage Box Folder for School Office Medical Personnel Side-Opening (Pink)

Price: £6.45
Rating: 4.7/5
Reviews: 19
Age: 1y ago

ASelected Clipboard with Storage A4 Clipboard with Pen Holder Plastic Clipboards with Compartment Heavy Duty Storage Box Folder for School Office Medical Personnel Side-Opening (Black)

Price: £6.66
Rating: 4.5/5
Reviews: 156
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

26%

Amazon Basics27%
RAPESCO18%
SECO12%
OFFSHIFTER8%
ASelected6%
Ourui5%

Clipboard demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume758KCVR12.3%Products36Brands20Top 5 Brands70%OOS Rate3.4%Rating4.4★Reviews1,160Avg BSR#30

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Clipboard search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

clipboard354K/yr -4.2%9.4% conv.
clipboard a4102K/yr -5.3%10.8% conv.
clip board64K/yr +6.4%9.7% conv.
a4 clipboard66K/yr -4.7%9.2% conv.
clip boards a448K/yr +4.9%12.6% conv.
clipboards40K/yr +14.0%11.8% conv.
clip boards24K/yr +5.3%11.6% conv.
clipboards a414K/yr -2.6%12.6% conv.
plastic clipboard9K/yr -7.2%6.5% conv.
a4 clipboards6K/yr +27.1%11.0% conv.

What reviews say buyers love and hate about Clipboard

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Quality-Overall23%

“Brilliant value for money excellent quality arrived on time”

Value For Money20%

“Excellent Value”

Strength12%

“Good sturdy quality”

Advertised Vs Actual Product9%

“Exactly what you expect”

Ease Of Use7%

“easy to use”

What buyers complain about

75% of reviews

Quality-Overall28%

“This is not a good quality clipboard”

Strength15%

“Flimsy”

Durability6%

“Broke apart after 8 weeks use”

Material Quality6%

“Not plastic, they are cheap card covered in PVC”

Size-Overall5%

“Not fit for purpose”

Clipboard return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

23%

2Strength

16%

3Defective Material/Parts

11%

4Quality-Overall

5Flexibility

Common Clipboard questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Clipboard 58/100 on Amazon United Kingdom — Worth a look. The niche generates £664K/yr across 36 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -1.7% over the last 90 days.