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Christmas Planner

Fail

Prices span $5.19–$14.03, mostly outside the sweet spot, so Christmas Planner is a Fail.

Flapen Score
38
38 / 100
Ranks 652 of 835 Stationery & Office Supplies niches · −9 vs the category median of 47
Market size
£8K/yr44K searches / yr
90-day growth
+213.9%search demand this quarter
Competition
82%top-5 click share · 6 brands · 19 sellers

Flapen Score

Christmas Planner against its category

The dotted line is the Stationery & Office Supplies average. Past it, Christmas Planner is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Planner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Planner 44K times last year and spent an estimated £8K. The top 5 brands take 96% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +213.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+213.9%
Conversion, latest week
1.9%
Market size, estimated
£8Ka year
Peak month
November40.1× the quietest month
Top search term
christmas planner40K searches a year

02 · Price

A sale here is worth £9.88.

Listings sell for £9.88 on average, from £5.19 to £14.03. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £9.88 that is £0 to £988 a year per listing.

Average price
£9.88under the $15 to $100 sweet spot
Price range
£5.19–£14.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£988
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 25.6% of listings are out of stock. The average listing ranks #664 within Calendars, Planners & Personal Organisers. It carries 405 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
88%
Out of stock, average day
25.6%
Average rank
#664in Calendars, Planners & Personal Organisers
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
405per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Christmas Planner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£827£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

19

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Perfect PLANNER company27%
  • Rachel Ellen Designs Ltd23%
  • Templatables21%
  • Wrendale Designs14%
  • joeji's Kitchen11%
  • KIFZM4%

Demand

Christmas Planner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 40.1×

Reviews and returns

What reviews say buyers love and hate about Christmas Planner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall100%−0.11

Poor quality

Love

Value For Money60%+4.45

Value for money

good value for the price

great value for money

Design-Overall10%+0.16

It has a nice design

the sticky notes inside are really cute with the Christmas designs

Strength6%+0.28

It is excellent quality and sturdy

Quality-Overall6%−0.11

It is excellent quality and sturdy

Paper Quality4%

The paper quality feels decent

Return

2.1% Return rate 0% Fixable by listing

Product Condition25%▁█▁▁▁▁
Print Quality25%▁▁█▁▁▁
Gifting Purpose25%▁▁▁▁█▁
Value For Money25%▁▁▁█▁▁

FAQ

Common Christmas Planner questions

Answered from the same tracked data.