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Christmas Planner

Fail

Prices span $5.19–$14.03, mostly outside the sweet spot, so Christmas Planner is a Fail.

Flapen Score
38
38 / 100
Ranks 652 of 835 Stationery & Office Supplies niches · −9 vs the category median of 47
Market size
£8K/yr44K searches / yr
90-day growth
+213.9%search demand this quarter
Competition
82%top-5 click share · 6 brands · 19 sellers

Flapen Score

Christmas Planner against its category

The dotted line is the Stationery & Office Supplies average. Past it, Christmas Planner is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Planner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Planner 44K times last year and spent an estimated £8K. The top 5 brands take 96% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +213.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+213.9%
Conversion, latest week
1.9%
Market size, estimated
£8Ka year
Peak month
November40.1× the quietest month
Top search term
christmas planner40K searches a year

02 · Price

A sale here is worth £9.88.

Listings sell for £9.88 on average, from £5.19 to £14.03. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £9.88 that is £0 to £988 a year per listing.

Average price
£9.88under the $15 to $100 sweet spot
Price range
£5.19–£14.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£988
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 25.6% of listings are out of stock. The average listing ranks #664 within Calendars, Planners & Personal Organisers. It carries 405 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
88%
Out of stock, average day
25.6%
Average rank
#664in Calendars, Planners & Personal Organisers
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
405per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Christmas Planner products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£827£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

19

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

0%

  • Perfect PLANNER company27%
  • Rachel Ellen Designs Ltd23%
  • Templatables21%
  • Wrendale Designs14%
  • joeji's Kitchen11%
  • KIFZM4%

Demand

Christmas Planner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 40.1×

Reviews and returns

What reviews say buyers love and hate about Christmas Planner

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “Value For Money”
100%of negative reviews mention “Quality-Overall”
2.1%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Christmas Planner questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data