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Christmas Pencils

Fail

The top 5 products take 100% of clicks, so Christmas Pencils is a Fail.

Flapen Score
24
24 / 100
Ranks 809 of 835 Stationery & Office Supplies niches · −23 vs the category median of 47
Market size
£4K/yr61K searches / yr
90-day growth
-28.9%search demand this quarter
Competition
100%top-5 click share · 4 brands · 13 sellers

Flapen Score

Christmas Pencils against its category

The dotted line is the Stationery & Office Supplies average. Past it, Christmas Pencils is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Pencils market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Pencils 61K times last year and spent an estimated £4K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 24 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-28.9%
Conversion, latest week
1.0%
Market size, estimated
£4Ka year
Peak month
December374.6× the quietest month
Top search term
christmas pencils37K searches a year

02 · Price

A sale here is worth £6.93.

Listings sell for £6.93 on average, from £5.28 to £8.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.93 that is £693 to £2K a year per listing.

Average price
£6.93under the $15 to $100 sweet spot
Price range
£5.28–£8.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£693–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 20.5% of listings are out of stock. The average listing ranks #482 within Pens, Pencils & Writing Supplies. It carries 351 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
75%
Out of stock, average day
20.5%
Average rank
#482in Pens, Pencils & Writing Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
351per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Christmas Pencils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£420£839£1K£2K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • THE TWIDDLERS40%
  • VEYLIN21%
  • ATBEAMEN21%
  • HENBRANDT19%
  • Open — no brand owns it (0%)

Demand

Christmas Pencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepOctNovDecJanFebJulAugSepOctNovDecJanMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 374.6×

Search terms

Top Christmas Pencils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas pencils37K/yr
  • christmas pencil6K/yr
  • christmas pencils for kids3K/yr
  • christmas pencils with erasers8K/yr
  • christmas pencils bulk7K/yr

FAQ

Common Christmas Pencils questions

Answered from the same tracked data.