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Christmas Party Bags

Fail

Prices span $3.77–$6.28, mostly outside the sweet spot, so Christmas Party Bags is a Fail.

Flapen Score
34
34 / 100
Ranks 712 of 835 Stationery & Office Supplies niches · −13 vs the category median of 47
Market size
£26K/yr154K searches / yr
90-day growth
-45.6%search demand this quarter
Competition
69%top-5 click share · 8 brands · 9 sellers

Flapen Score

Christmas Party Bags against its category

The dotted line is the Stationery & Office Supplies average. Past it, Christmas Party Bags is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Party Bags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Party Bags 154K times last year and spent an estimated £26K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -45.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
-45.6%
Conversion, latest week
3.5%
Market size, estimated
£26Ka year
Peak month
December347.6× the quietest month
Top search term
christmas party bags47K searches a year

02 · Price

A sale here is worth £4.98.

Listings sell for £4.98 on average, from £3.77 to £6.28. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £4.98 that is £498 to £1K a year per listing.

Average price
£4.98under the $15 to $100 sweet spot
Price range
£3.77–£6.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£498–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 32.3% of listings are out of stock. The average listing ranks #2,069 within Envelopes & Mailing Supplies. It carries 102 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
32.3%
Average rank
#2,069in Envelopes & Mailing Supplies
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
102per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Christmas Party Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

9

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

15%

  • DECHISY25%
  • AUERVO22%
  • HONGP12%
  • Kaiperala10%
  • REALIKE8%
  • benpen8%
  • Open — no brand owns it (2 brands, 15%)

Demand

Christmas Party Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepOctNovDecJanFebJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 347.6×

Search terms

Top Christmas Party Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas party bags47K/yr
  • small xmas gift bags21K/yr
  • small christmas bags17K/yr
  • mini christmas gift bags12K/yr
  • mini xmas gift bags5K/yr
  • christmas party bag6K/yr
  • christmas bags small9K/yr
  • mini christmas bags5K/yr
  • xmas party bags4K/yr
  • xmas gift bags small7K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Party Bags

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness50%

very thin

Love

Gifting Purpose33%

Perfect for homemade christmas goodies

Very useful for multiple gifts

great for classroom xmas novelty gifts

Size-Overall22%0.00

These were a perfect size for putting presents in for my local care home

Just the right size for tins of sweets

Quality-Overall14%

Great quality

They were made well

Value For Money14%

Great value for money

Great for the money

Strength8%

Surprisingly strong

Return

1.1% Return rate 0% Fixable by listing

Thin100%█▁▁▁▁▁

FAQ

Common Christmas Party Bags questions

Answered from the same tracked data.