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Christmas Labels

Fail

Prices span $2.41–$5.82, mostly outside the sweet spot, so Christmas Labels is a Fail.

Flapen Score
46
46 / 100
Ranks 431 of 835 Stationery & Office Supplies niches · −1 vs the category median of 47
Market size
£51K/yr318K searches / yr
90-day growth
-23.8%search demand this quarter
Competition
36%top-5 click share · 27 brands · 29 sellers

Flapen Score

Christmas Labels against its category

The dotted line is the Stationery & Office Supplies average. Past it, Christmas Labels is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Labels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Labels 318K times last year and spent an estimated £51K. The top 5 brands take 47% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 318K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
318K
Growth, 90 days vs prior 90
-23.8%
Conversion, latest week
3.8%
Market size, estimated
£51Ka year
Peak month
December271.4× the quietest month
Top search term
gift stickers13K searches a year

02 · Price

A sale here is worth £4.24.

Listings sell for £4.24 on average, from £2.41 to £5.82. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £4.24 that is £2K to £3K a year per listing.

Average price
£4.24under the $15 to $100 sweet spot
Price range
£2.41–£5.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 33.2% of listings are out of stock. The average listing ranks #888 within Envelopes & Mailing Supplies. It carries 297 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
97%
Out of stock, average day
33.2%
Average rank
#888in Envelopes & Mailing Supplies
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
297per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Christmas Labels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

29

Top-5 brand share

47%

Top 20: 95%

Top-5 click share

36%

Top 20: 84%

Open market

47%

  • ATBEAMEN10%
  • RuiChy10%
  • Innoveem10%
  • HYBSK9%
  • Wohiswoziji9%
  • RONGZUBAT6%

Demand

Christmas Labels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KHoliday '24Spike '25Prime Day '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 271.4×

Search terms

Top Christmas Labels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gift stickers13K/yr
  • gift stickers for presents9K/yr
  • gift labels stickers10K/yr
  • gift tag stickers13K/yr
  • present stickers7K/yr
  • present labels stickers7K/yr
  • christmas name stickers13K/yr
  • christmas labels stickers80K/yr
  • present stickers labels6K/yr
  • christmas stickers for presents25K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Labels

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.19

Very small

The stickers are quite small

Disappointing as quite small

Adhesion/Stickiness10%+1.62

waste about 4 stickers trying to get the sticker they stuck on them to hold them together

Dry/Empty Ink5%−0.02

Pens smudge when jars are grabbed with slightly moist hands

Smudge Resistance5%−0.01

Pens smudge when jars are grabbed with slightly moist hands

Love

Adhesion/Stickiness19%+1.62

great stickiness

Stick well

No issue with stickiness either

Quality-Overall15%+1.09

Nice quality stickers for the money

Good quality

Great product

Value For Money12%+0.88

Worth the money

Good value for the money

Good value

Advertised Vs Actual Product10%−0.01

Does the job

As described

Just what I needed

Size-Overall9%−0.19

Great size

the size of the labels was just right

The right size

Return

0.2% Return rate 94% Fixable by listing

Size-Overall91%▅█▁███

Very small

The stickers are quite small

Disappointing as quite small

Writing Experience3%█▁▁▁▁▁
Adhesion/Stickiness3%█▁▁▁▁▁

waste about 4 stickers trying to get the sticker they stuck on them to hold them together

Advertised Vs Actual Product3%█▁▁▁▁▁

FAQ

Common Christmas Labels questions

Answered from the same tracked data.