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Christmas Labels

Fail

Prices span $2.41–$5.82, mostly outside the sweet spot, so Christmas Labels is a Fail.

Flapen Score
46
46 / 100
Ranks 431 of 835 Stationery & Office Supplies niches · −1 vs the category median of 47
Market size
£51K/yr318K searches / yr
90-day growth
-23.8%search demand this quarter
Competition
36%top-5 click share · 27 brands · 29 sellers

Flapen Score

Christmas Labels against its category

The dotted line is the Stationery & Office Supplies average. Past it, Christmas Labels is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Labels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Labels 318K times last year and spent an estimated £51K. The top 5 brands take 47% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 318K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
318K
Growth, 90 days vs prior 90
-23.8%
Conversion, latest week
3.8%
Market size, estimated
£51Ka year
Peak month
December271.4× the quietest month
Top search term
gift stickers13K searches a year

02 · Price

A sale here is worth £4.24.

Listings sell for £4.24 on average, from £2.41 to £5.82. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £4.24 that is £2K to £3K a year per listing.

Average price
£4.24under the $15 to $100 sweet spot
Price range
£2.41–£5.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 33.2% of listings are out of stock. The average listing ranks #888 within Envelopes & Mailing Supplies. It carries 297 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
97%
Out of stock, average day
33.2%
Average rank
#888in Envelopes & Mailing Supplies
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
297per listing
Listings tracked
33

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Christmas Labels products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

29

Est. top-5 brand share

47%

Top 20: 95%

Est. top-5 click share

36%

Top 20: 84%

Open market

47%

  • ATBEAMEN10%
  • RuiChy10%
  • Innoveem10%
  • HYBSK9%
  • Wohiswoziji9%
  • RONGZUBAT6%

Demand

Christmas Labels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KHoliday '24Spike '25Prime Day '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 271.4×

Search terms

Top Christmas Labels search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gift stickers13K/yr
  • gift stickers for presents9K/yr
  • gift labels stickers10K/yr
  • gift tag stickers13K/yr
  • present stickers7K/yr
  • present labels stickers7K/yr
  • christmas name stickers13K/yr
  • christmas labels stickers80K/yr
  • present stickers labels6K/yr
  • christmas stickers for presents25K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Labels

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Adhesion/Stickiness”
50%of negative reviews mention “Size-Overall”
0.2%of orders come back
“Very small”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Christmas Labels questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data