Skip to content

Christmas Cards for Family Members

Fail

The top 5 brands take 100% of clicks, so Christmas Cards for Family Members is a Fail.

Flapen Score
29
29 / 100
Ranks 777 of 835 Stationery & Office Supplies niches · −18 vs the category median of 47
Market size
£25K/yr206K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
75%top-5 click share · 5 brands · 10 sellers

Flapen Score

Christmas Cards for Family Members against its category

The dotted line is the Stationery & Office Supplies average. Past it, Christmas Cards for Family Members is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Cards for Family Members market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Cards for Family Members 206K times last year and spent an estimated £25K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
4.1%
Market size, estimated
£25Ka year
Peak month
December197.9× the quietest month
Top search term
special christmas cards20K searches a year

02 · Price

A sale here is worth £2.93.

Listings sell for £2.93 on average, from £2.57 to £3.24. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £2.93 that is £733 to £1K a year per listing.

Average price
£2.93under the $15 to $100 sweet spot
Price range
£2.57–£3.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£733–£1K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #3,638 within Cards & Card Stock. It carries 85 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
75%
Out of stock, average day
10.8%
Average rank
#3,638in Cards & Card Stock
Average rating
4.78 starsAmazon United Kingdom average 4.36 stars
Average reviews
85per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Christmas Cards for Family Members products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Piccadilly Greetings56%
  • Old English Company15%
  • Kingfisher Cards14%
  • Simon Elvin8%
  • UK Greetings7%

Demand

Christmas Cards for Family Members search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepOctNovDecFebMarJulAugSepOctNovDecJanMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 197.9×

Search terms

Top Christmas Cards for Family Members search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • special christmas cards20K/yr
  • family christmas cards43K/yr
  • christmas cards for family members29K/yr
  • all the family christmas card7K/yr
  • to all of you christmas card6K/yr
  • all of you christmas card15K/yr
  • to all the family christmas cards8K/yr
  • xmas cards family12K/yr
  • special family christmas card12K/yr
  • christmas cards family7K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Cards for Family Members

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Value For Money100%+4.90

good value

Price Is good

FAQ

Common Christmas Cards for Family Members questions

Answered from the same tracked data.