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Christmas Cards

Maybe

Returns run at only 0.5% of orders. But prices span $0.89–$16.52, mostly outside the sweet spot, so Christmas Cards is a Maybe.

Flapen Score
58
58 / 100
Top 9% of 835 Stationery & Office Supplies niches · +11 vs the category median of 47
Market size
£693K/yr3.7M searches / yr
90-day growth
+11.3%search demand this quarter
Competition
25%top-5 click share · 33 brands · 46 sellers

Flapen Score

Christmas Cards against its category

The dotted line is the Stationery & Office Supplies average. Past it, Christmas Cards is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Cards 3.7M times last year and spent an estimated £693K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £693K a year.

Searches, last 12 months
3.7M
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
3.0%
Market size, estimated
£693Ka year
Peak month
December505.0× the quietest month
Top search term
christmas cards2.1M searches a year

02 · Price

A sale here is worth £6.29.

Listings sell for £6.29 on average, from £0.89 to £16.52. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 2,000 to 2,500 of them. At £6.29 that is £13K to £16K a year per listing.

Average price
£6.29under the $15 to $100 sweet spot
Price range
£0.89–£16.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
2,000–2,500
Revenue per listing a year
£13K–£16K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #2,374 within Cards & Card Stock. It carries 161 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
90%
Out of stock, average day
21.5%
Average rank
#2,374in Cards & Card Stock
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
161per listing
Listings tracked
82

04 · Newcomers

Amazon counts 0 of last year's 28 launches as successful.

28 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
28
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Christmas Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£14K£28K£42K£55K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

46

Top-5 brand share

70%

Top 20: 94%

Top-5 click share

25%

Top 20: 60%

Open market

25%

  • Absolutely Yours22%
  • Lets Go Crimbo18%
  • Hallmark16%
  • Marie Curie8%
  • Noel Tatt6%
  • Museums & Galleries5%

Demand

Christmas Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800K600KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 505.0×

Search terms

Top Christmas Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas cards2.1M/yr
  • christmas cards sale clearance114K/yr
  • christmas card268K/yr
  • christmas cards pack257K/yr
  • xmas cards200K/yr
  • rnli christmas cards12K/yr
  • luxury christmas cards71K/yr
  • christmas cards multipack64K/yr
  • charity christmas cards111K/yr
  • xmas cards packs clearance42K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Cards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall39%−0.20

They are small

Small cards

Smaller than expected

Quality-Overall17%+0.76

Cheap cards

The quality isnt as good as I hoped

Color8%−0.06

Dull colours

Value For Money7%+1.36

look so much more expensive than the 90p per card they work out at

Expensive

Flatness4%−0.02

that they come flat - fold 'em yourself

Love

Value For Money33%+1.36

Excellent value

Excellent value

Good value

Quality-Overall31%+0.76

Excellent product

Quality Christmas cards

Good quality cards

Design-Overall8%+0.62

Nice festive design

traditional designs is lovely

Cute design & good quality

Advertised Vs Actual Product5%+0.73

As advertised thank you

they are as described

Just what I hoped for

Color4%−0.06

Colourful

the colours are vibrant

The images are vibrant

Return

0.5% Return rate 0% Fixable by listing

Defective Material/Parts25%█▁▁▁▁▁
Adhesion/Stickiness25%
Quality-Overall25%█▁▁▁▁▁

Cheap cards

The quality isnt as good as I hoped

Print Quality25%█▁▁▁▁▁

FAQ

Common Christmas Cards questions

Answered from the same tracked data.