Christmas Cards
MaybeReturns run at only 0.5% of orders. But prices span $0.89–$16.52, mostly outside the sweet spot, so Christmas Cards is a Maybe.
- Flapen Score
- 58 / 100Top 9% of 835 Stationery & Office Supplies niches · +11 vs the category median of 4758
- Market size
- £693K/yr3.7M searches / yr
- 90-day growth
- +11.3%search demand this quarter
- Competition
- 25%top-5 click share · 33 brands · 46 sellers
Flapen Score
Christmas Cards against its category
The dotted line is the Stationery & Office Supplies average. Past it, Christmas Cards is stronger. Inside it, weaker.
Market
The Christmas Cards market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Christmas Cards 3.7M times last year and spent an estimated £693K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £693K a year.
- Searches, last 12 months
- 3.7M
- Growth, 90 days vs prior 90
- +11.3%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £693Ka year
- Peak month
- December505.0× the quietest month
- Top search term
- christmas cards2.1M searches a year
02 · Price
A sale here is worth £6.29.
Listings sell for £6.29 on average, from £0.89 to £16.52. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 2,000 to 2,500 of them. At £6.29 that is £13K to £16K a year per listing.
- Average price
- £6.29under the $15 to $100 sweet spot
- Price range
- £0.89–£16.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £13K–£16K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #2,374 within Cards & Card Stock. It carries 161 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 90%
- Out of stock, average day
- 21.5%
- Average rank
- #2,374in Cards & Card Stock
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 161per listing
- Listings tracked
- 82
04 · Newcomers
Amazon counts 0 of last year's 28 launches as successful.
28 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 28
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Christmas Cards products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hallmark Multipack Christmas Cards Charity Cards Pack of 16 in 2 Lucy Cromwell Classic Designs
- Price
- £5.73
- Rating
- 4.7/5
- Reviews
- 1,237
- Age
- 3y ago

Charity Christmas Cards Pack of 24. Each Christmas Card multipack has 4 different Robin designs. Large size 150x150mm. Verse Inside. Ecofriendly and UK made.
- Price
- £7.91
- Rating
- 4.7/5
- Reviews
- 642
- Age
- 1y ago

Charity Christmas Cards Pack of 32. Each Christmas Card multipack has 4 different Festive Mice designs. Ecofriendly and UK made. Verse Inside. Small 100 x 100mm card size.
- Price
- £6.38
- Rating
- 4.7/5
- Reviews
- 1,013
- Age
- 1y ago

Christmas Cards 2025 30 Pack Xmas Cards Multipack Assortment of Luxury Designs Gold Christmas Tree Star Bauble Style Xmas Cards
- Price
- £6.45
- Rating
- 4.4/5
- Reviews
- 114
- Age
- 1y ago

Hallmark Charity Christmas Cards - Pack of 16 in 2 Marjolein Bastin Natures Sketchbook Designs
- Price
- £3.04
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 8mo ago
Trending
90-day click momentum
Tree of Festive Wishes Small Boxed Holiday Cards (20 cards 21 self-sealing envelopes)
- Price
- £5.42
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 3y ago

Hallmark Charity Christmas Cards - Pack of 10 in 2 Elegant Festive Designs
- Price
- £2.30
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 8mo ago

Marie Curie Charity Christmas Cards Nutcracker Watercolour Pack of 10 with Envelopes Ballet Traditional
- Price
- £4.35
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 11mo ago

Hallmark Charity Christmas Cards - Pack of 16 in 2 Marjolein Bastin Natures Sketchbook Designs
- Price
- £3.04
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 8mo ago

Hallmark Charity Christmas Cards - Pack of 16 in 2 Country Companions Designs
- Price
- £4.56
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 2y ago
Newest
by launch date
Hallmark Charity Christmas Cards - Pack of 16 in 2 Marjolein Bastin Natures Sketchbook Designs
- Price
- £3.04
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 8mo ago

Hallmark Charity Christmas Cards - Pack of 10 in 2 Elegant Festive Designs
- Price
- £2.30
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 8mo ago

Charity Christmas Cards Pack of 32. Each Christmas Card multipack has 4 different Fun Snowmen designs. Ecofriendly and UK made. Verse Inside. 115 x 115mm card size.
- Price
- £7.30
- Rating
- 4.7/5
- Reviews
- 97
- Age
- 9mo ago

Simply Gifted Charity Christmas Cards Pack of 24 Christmas Cards Multipack 4 Cute House Design with Envelopes & Stickers-125x125mm Luxury Charity Xmas Cards Festive Seasons Xmas Cards for Loved Ones
- Price
- £8.32
- Rating
- 4.4/5
- Reviews
- 146
- Age
- 9mo ago

Vintage 4-Layer Christmas Greeting Card with Santa Claus Reindeer & Tree Design - Paper Holiday Card with Envelope Festive Holiday Party Invitation for Friends & Family
- Price
- £0.89
- Rating
- 4.5/5
- Reviews
- 309
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
33 falling
Sellers
46
Top-5 brand share
70%
Top 20: 94%
Top-5 click share
25%
Top 20: 60%
Open market
25%
- Absolutely Yours22%
- Lets Go Crimbo18%
- Hallmark16%
- Marie Curie8%
- Noel Tatt6%
- Museums & Galleries5%
Demand
Christmas Cards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 505.0×
Search terms
Top Christmas Cards search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- christmas cards2.1M/yr
- christmas cards sale clearance114K/yr
- christmas card268K/yr
- christmas cards pack257K/yr
- xmas cards200K/yr
- rnli christmas cards12K/yr
- luxury christmas cards71K/yr
- christmas cards multipack64K/yr
- charity christmas cards111K/yr
- xmas cards packs clearance42K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Cards
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They are small
Small cards
Smaller than expected
Cheap cards
The quality isnt as good as I hoped
Dull colours
look so much more expensive than the 90p per card they work out at
Expensive
that they come flat - fold 'em yourself
Love
Excellent value
Excellent value
Good value
Excellent product
Quality Christmas cards
Good quality cards
Nice festive design
traditional designs is lovely
Cute design & good quality
As advertised thank you
they are as described
Just what I hoped for
Colourful
the colours are vibrant
The images are vibrant
Return
0.5% Return rate 0% Fixable by listing
Cheap cards
The quality isnt as good as I hoped
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Cards questions
Answered from the same tracked data.









