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Cheapest Thing on Amazon

Fail

The top 5 brands take 100% of clicks, so Cheapest Thing on Amazon is a Fail.

Flapen Score
43
43 / 100
Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 47
Market size
£1.2M/yr983K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
89%top-5 click share · 5 brands · 128 sellers

Flapen Score

Cheapest Thing on Amazon against its category

The dotted line is the Stationery & Office Supplies average. Past it, Cheapest Thing on Amazon is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheapest Thing on Amazon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheapest Thing on Amazon 983K times last year and spent an estimated £1.2M. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

32.1% of searches ended in a purchase last week.

Shoppers searched for this 983K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 32.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
983K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
32.1%
Market size, estimated
£1.2Ma year
Peak month
December1.9× the quietest month
Top search term
blue tac464K searches a year

02 · Price

A sale here is worth £3.92.

Listings sell for £3.92 on average, from £0.87 to £8.77. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 25,000 to 30,000 of them. At £3.92 that is £98K to £118K a year per listing.

Average price
£3.92under the $15 to $100 sweet spot
Price range
£0.87–£8.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
25,000–30,000
Revenue per listing a year
£98K–£118K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #14 within Office Supplies. It carries 10,833 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
6.4%
Average rank
#14in Office Supplies
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,833per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Cheapest Thing on Amazon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£186K£371K£557K£743K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

128

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Bostik66%
  • Daisy Dreams19%
  • KAV10%
  • InfinityMarket3%
  • SOL3%

Demand

Cheapest Thing on Amazon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Cheapest Thing on Amazon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue tac464K/yr
  • blue tack109K/yr
  • blu tack107K/yr
  • bluetack57K/yr
  • blue tack for walls no mark52K/yr
  • blu tac33K/yr
  • blutak23K/yr
  • bluetac19K/yr
  • blu tack original13K/yr
  • blutack12K/yr

Reviews and returns

What reviews say buyers love and hate about Cheapest Thing on Amazon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness45%−0.21

Terrible adhesion

worst adhesive

Does not stick

Value For Money10%+0.92

Could be cheaper

Was trying to save money, which ended up in me wasting more

Overpriced

Quality-Overall7%+0.63

Cheaper than else where

Cheaper

Poor quality

Color6%−0.02

Disappointed with the colour

Off colour

it's a bit more of a light grey colour as opposed to white

Functionality-Overall5%−0.02

Did not work on anything i put it on

Everything fell straight down

Love

Adhesion/Stickiness18%−0.21

is really sticky

Sticks well in most scenarios

sticks well

Value For Money17%+0.92

Cheaper

Good value for money

Good price

Quality-Overall13%+0.63

Was very good as expected

Excellent product

its been consistently reliable

Ease Of Use11%+0.94

Easy to use

easy to remove

Easy to use, lasts ages, it's a bit more of a light grey colour as opposed to white,

Advertised Vs Actual Product9%+0.50

exactly what I needed

As described

It does what is says

Return

0.1% Return rate 28% Fixable by listing

Color26%▁▅▁█▅▁

Disappointed with the colour

Off colour

it's a bit more of a light grey colour as opposed to white

Adhesion/Stickiness20%▁▁▁▆██

Terrible adhesion

worst adhesive

Does not stick

Functionality-Overall15%▁▂█▁▁▂

Did not work on anything i put it on

Everything fell straight down

Product Condition11%▁▄▁▄█▁
Strength7%▁▁▁▁▁█

FAQ

Common Cheapest Thing on Amazon questions

Answered from the same tracked data.