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Cheapest Thing on Amazon

Fail

The top 5 brands take 100% of clicks, so Cheapest Thing on Amazon is a Fail.

Flapen Score
43
43 / 100
Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 47
Market size
£1.2M/yr983K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
89%top-5 click share · 5 brands · 128 sellers

Flapen Score

Cheapest Thing on Amazon against its category

The dotted line is the Stationery & Office Supplies average. Past it, Cheapest Thing on Amazon is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheapest Thing on Amazon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheapest Thing on Amazon 983K times last year and spent an estimated £1.2M. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 32.1% of those searches ended in a purchase.

Shoppers searched for this 983K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 32.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
983K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
32.1%
Market size, estimated
£1.2Ma year
Peak month
December1.9× the quietest month
Top search term
blue tac464K searches a year

02 · Price

A sale here is worth £3.92.

Listings sell for £3.92 on average, from £0.87 to £8.77. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 25,000 to 30,000 of them. At £3.92 that is £98K to £118K a year per listing.

Average price
£3.92under the $15 to $100 sweet spot
Price range
£0.87–£8.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
25,000–30,000
Revenue per listing a year
£98K–£118K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #14 within Office Supplies. It carries 10,833 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
6.4%
Average rank
#14in Office Supplies
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,833per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Cheapest Thing on Amazon products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.

£0£186K£371K£557K£743K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

128

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

89%

Top 20: 100%

Open market

0%

  • Bostik66%
  • Daisy Dreams19%
  • KAV10%
  • InfinityMarket3%
  • SOL3%

Demand

Cheapest Thing on Amazon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Cheapest Thing on Amazon search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blue tac464K/yr
  • blue tack109K/yr
  • blu tack107K/yr
  • bluetack57K/yr
  • blue tack for walls no mark52K/yr
  • blu tac33K/yr
  • blutak23K/yr
  • bluetac19K/yr
  • blu tack original13K/yr
  • blutack12K/yr

Reviews and returns

What reviews say buyers love and hate about Cheapest Thing on Amazon

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Adhesion/Stickiness”
45%of negative reviews mention “Adhesion/Stickiness”
0.1%of orders come back
“Terrible adhesion”
A buyer, on “Adhesion/Stickiness”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cheapest Thing on Amazon questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data