Is chalk pen profitable to sell on Amazon United Kingdom?

The niche generates £210K/yr across 21 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (51/100).

How competitive is the chalk pen niche?

17 brands and 35 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in chalk pen?

Top complaints mined from reviews: Functionality-Overall, Ease Of Cleaning, Dry/Empty Ink. The return rate is 0.4%.

When does demand for chalk pen peak?

Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the chalk pen niche?

Listings span £2.59–£10.54; the average listing price is £5.54 (sweet spot $15–$100). The average incumbent carries 5,568 reviews — the moat a new listing must climb.

chalk pen

Worth a look

Shows searches that convert (18.6% search→purchase), but prices mostly outside the sweet spot ($2.59–$10.54) keeps it on the watch list.

Conversion

Incredible18.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£210K

£210K/yr · 203K searches

Review moat

Bad5,568

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.1%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.54

avg listing price — sweet spot $15–$100

Price range

Bad£2.59–£10.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, chalk pen is a £210K/yr Amazon United Kingdom market (203K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

chalk pen market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: £166K–£222K; units × avg price
Conversion rate: 18.6%
Avg BSR: #62
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

30%

STATIONERY ISLAND31%
Chalky Crown16%
Hueritfly6%
Chalk A licious6%
Yedtreg6%
Chalkola5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top chalk pen search terms

chalk pen65K/yr -1.8%16.3% conv.
white chalk pen53K/yr +9.2%19.4% conv.
white chalk pens22K/yr +1.2%19.0% conv.
chalk marker14K/yr -11.8%6.9% conv.
chalk pens white13K/yr +11.0%15.7% conv.
white chalk pens for blackboards6K/yr +9.5%19.3% conv.
liquid chalk pen5K/yr -13.0%9.6% conv.
white chalk marker5K/yr +3.5%15.9% conv.
chalk pen for blackboard3K/yr -6.2%19.3% conv.
liquid chalk pens white4K/yr +4.8%10.6% conv.

All search terms

Top chalk pen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

STATIONERY ISLAND Chalk Pens D30 Pack of 1 White 3mm Fine Bullet Nib. Dry Wipe Erase Liquid Chalk Marker. for Glass (Windows & Mirrors) Whiteboards Signs and Non-Porous Blackboards

STATIONERY ISLAND£2.944.3★15,391 rev

Chalky Crown - Chalk Pens - Liquid Chalk Markers - Dry Erase Chalk Pen for Chalkboards Signs Windows Blackboard & More - 5 Pack White 6 mm

Chalky Crown£4.964.4★44,007 rev

Hueritfly White Liquid Chalk pens - 6 Pack Non-Toxic & Dust-Free Chalk Pens for Windows and Glass Blackboards Whiteboards Bright Colors Markers for Back to School

Hueritfly£7.294.5★74 rev

Chalk A licious 3x White Chalk Pens for Blackboards with 50 Black Labels - Liquid Chalk Markers - 1x(1mm 3mm 6mm) - Reversible Tips Bullet & Chisel

Chalk A licious£3.734.3★408 rev

Yedtreg White Chalk Pen 6 Pack Liquid Chalk Pens for Blackboards Window Glass Chalkboard Fine Tip Dry Erase Chalk Markers (White)

Yedtreg£4.274.1★258 rev

Newest

by launch date

LINOSK White Liquid Chalk Pens 3 Tip Sizes (1mm/3mm/6mm Reversible) Easy Wipe for Blackboard Glass Window Includes 45 Black Labels for School Christmas & Home Organisation

LINOSK£7.5336 rev

4mo ago

Boulton White Chalk Pens for Windows & Blackboard Small Size Washable Chalk Marker Glass Markers Window Markers ChalkBoard Pens Window Glass & Spice Jars Painting Easy Erase Non-Permanent (3)

BOULTON UK£3.0218 rev

8mo ago

Hueritfly White Liquid Chalk pens - 6 Pack Non-Toxic & Dust-Free Chalk Pens for Windows and Glass Blackboards Whiteboards Bright Colors Markers for Back to School

Hueritfly£7.2974 rev

10mo ago

Yedtreg White Chalk Pen 6 Pack Liquid Chalk Pens for Blackboards Window Glass Chalkboard Fine Tip Dry Erase Chalk Markers (White)

Yedtreg£4.27258 rev

1y ago

Royal & Langnickel 2mm WHITE CHALK MARKER

Royal & Langnickel£2.5930 rev

2y ago

What buyers say about chalk pen

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall11%

“These chalk pens are really good overall”

Advertised Vs Actual Product11%

“Just what I needed”

Writing Experience9%

“Smooth writing experience”

Color9%

“variety of colours”

Value For Money8%

“Value for Money Meets Solid Performance”

Pen/Pencil Quality8%

“Lovely vibrant pens”

Ease Of Use7%

“Easy to use”

Ease Of Cleaning7%

“it all wipes off easily enough”

Nib/Tip Quality6%

“There is a good selection of nib sizes as well”

Size-Overall2%

“Comes in a few different sizes which is really handy”

What buyers complain about

Functionality-Overall10%

“None of the pens work”

Ease Of Cleaning8%

“Difficult to clean”

Dry/Empty Ink6%

“Pen came dry does not work”

Writing Experience6%

“the writing smudges off”

Moist/Dry6%

“Run out very quickly and dry out”

Nib/Tip Quality5%

“The tip snapped straight off the medium sized one so I cant use it”

Quality-Overall4%

“Not as good as I'd hoped”

Stain Resistance4%

“Stained my blackboard”

Durability4%

“One broke immediately”

Color3%

“Not a very vibrant white really”

Top return reasons

Functionality-Overall31%

Writing Experience11%

Size-Overall8%

Color7%

Compatibility-Overall5%

Dry/Empty Ink4%

Quality-Overall3%

Nib/Tip Quality3%

Ink Refill3%

Cartridge/Ink Quality3%

Common questions

Is chalk pen profitable to sell on Amazon United Kingdom?: The niche generates £210K/yr across 21 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (51/100).
How competitive is the chalk pen niche?: 17 brands and 35 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in chalk pen?: Top complaints mined from reviews: Functionality-Overall, Ease Of Cleaning, Dry/Empty Ink. The return rate is 0.4%.
When does demand for chalk pen peak?: Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the chalk pen niche?: Listings span £2.59–£10.54; the average listing price is £5.54 (sweet spot $15–$100). The average incumbent carries 5,568 reviews — the moat a new listing must climb.