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Chalk Pen

Maybe

Buyers convert on 18.6% of searches. But prices span $2.59–$10.54, mostly outside the sweet spot, so Chalk Pen is a Maybe.

Flapen Score
51
51 / 100
Top 32% of 835 Stationery & Office Supplies niches · +4 vs the category median of 47
Market size
£210K/yr203K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
57%top-5 click share · 17 brands · 35 sellers

Flapen Score

Chalk Pen against its category

The dotted line is the Stationery & Office Supplies average. Past it, Chalk Pen is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chalk Pen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chalk Pen 203K times last year and spent an estimated £210K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

18.6% of searches ended in a purchase last week.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £210K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
18.6%
Market size, estimated
£210Ka year
Peak month
December2.0× the quietest month
Top search term
chalk pen65K searches a year

02 · Price

A sale here is worth £5.54.

Listings sell for £5.54 on average, from £2.59 to £10.54. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £5.54 that is £8K to £11K a year per listing.

Average price
£5.54under the $15 to $100 sweet spot
Price range
£2.59–£10.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£11K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Pens, Pencils & Writing Supplies. It carries 5,568 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#62in Pens, Pencils & Writing Supplies
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,568per listing
Listings tracked
21

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Chalk Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£42K£63K£84K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

35

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

30%

  • STATIONERY ISLAND31%
  • Chalky Crown16%
  • Hueritfly6%
  • Chalk A licious6%
  • Yedtreg6%
  • Chalkola5%

Demand

Chalk Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Chalk Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chalk pen65K/yr
  • white chalk pen53K/yr
  • white chalk pens22K/yr
  • chalk marker14K/yr
  • chalk pens white13K/yr
  • white chalk pens for blackboards6K/yr
  • liquid chalk pen5K/yr
  • white chalk marker5K/yr
  • chalk pen for blackboard3K/yr
  • liquid chalk pens white4K/yr

Reviews and returns

What reviews say buyers love and hate about Chalk Pen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall10%−0.11

None of the pens work

Doesnt work

no works well

Ease Of Cleaning8%−0.05

Difficult to clean

Very difficult to clean off the board

Unable to wipe off my board

Dry/Empty Ink6%−0.04

Pen came dry does not work

They take a while to dry

They came dried out

Writing Experience6%

the writing smudges off

it doesnt flow constantly when writing

Not great takes a good few times to show up the writing

Moist/Dry6%−0.07

Run out very quickly and dry out

They take a while to dry

They dried out way too qiickly

Love

Quality-Overall11%+0.76

These chalk pens are really good overall

Excellent high quality pens

Excellent quality

Advertised Vs Actual Product11%+1.19

Just what I needed

Does the job

Just as described

Writing Experience9%

Smooth writing experience

Nice smooth writing

Easy to write with

Color9%+0.33

variety of colours

Lovely vibrant colour

Lovely bright colours

Value For Money8%+0.55

Value for Money Meets Solid Performance

Value for money

Good value

Return

0.4% Return rate 19% Fixable by listing

Functionality-Overall31%▆▆▆█▅▄

None of the pens work

Doesnt work

no works well

Writing Experience11%▁▇██▇▄

the writing smudges off

it doesnt flow constantly when writing

Not great takes a good few times to show up the writing

Size-Overall8%█▄▆▆▅▆
Color7%█▁▂▂▃▅

Not a very vibrant white really

The colour isn't particularly strong either

looked grey when used on a blackboard

Compatibility-Overall5%▁█▇▁▄▄

FAQ

Common Chalk Pen questions

Answered from the same tracked data.