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Certificate Folder

Fail

Shoppers spend an estimated $69K a year here, so Certificate Folder is a Fail.

Flapen Score
45
45 / 100
Ranks 455 of 835 Stationery & Office Supplies niches · −2 vs the category median of 47
Market size
£69K/yr192K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
43%top-5 click share · 17 brands · 62 sellers

Flapen Score

Certificate Folder against its category

The dotted line is the Stationery & Office Supplies average. Past it, Certificate Folder is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Certificate Folder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Certificate Folder 192K times last year and spent an estimated £69K. The top 5 brands take 70% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
3.4%
Market size, estimated
£69Ka year
Peak month
July1.8× the quietest month
Top search term
certificate folder64K searches a year

02 · Price

A sale here is worth £10.77.

Listings sell for £10.77 on average, from £1.99 to £18.19. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.77 that is £1K to £3K a year per listing.

Average price
£10.77under the $15 to $100 sweet spot
Price range
£1.99–£18.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #23 within Office Supplies. It carries 1,826 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
86%
Out of stock, average day
8.2%
Average rank
#23in Office Supplies
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,826per listing
Listings tracked
36

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Certificate Folder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

62

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 83%

Open market

23%

  • Thboxes18%
  • ARPAN18%
  • JEFURE15%
  • Habercrafts10%
  • Leathario9%
  • Exacompta7%

Demand

Certificate Folder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Certificate Folder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • certificate folder64K/yr
  • portfolio folder a443K/yr
  • a4 portfolio folder24K/yr
  • portfolio folder17K/yr
  • certificate holder15K/yr
  • record of achievement folder9K/yr
  • a4 certificate folder7K/yr
  • certificate folder a46K/yr
  • certificate folders4K/yr
  • portfolio book3K/yr

Reviews and returns

What reviews say buyers love and hate about Certificate Folder

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“Awful inserts”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Certificate Folder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data