Skip to content

Certificate Folder

Fail

Shoppers spend only $69K a year here, so Certificate Folder is a Fail.

Flapen Score
45
45 / 100
Ranks 455 of 835 Stationery & Office Supplies niches · −2 vs the category median of 47
Market size
£69K/yr192K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
43%top-5 click share · 17 brands · 62 sellers

Flapen Score

Certificate Folder against its category

The dotted line is the Stationery & Office Supplies average. Past it, Certificate Folder is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Certificate Folder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Certificate Folder 192K times last year and spent an estimated £69K. The top 5 brands take 70% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
3.4%
Market size, estimated
£69Ka year
Peak month
July1.8× the quietest month
Top search term
certificate folder64K searches a year

02 · Price

A sale here is worth £10.77.

Listings sell for £10.77 on average, from £1.99 to £18.19. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.77 that is £1K to £3K a year per listing.

Average price
£10.77under the $15 to $100 sweet spot
Price range
£1.99–£18.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #23 within Office Supplies. It carries 1,826 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
86%
Out of stock, average day
8.2%
Average rank
#23in Office Supplies
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,826per listing
Listings tracked
36

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Certificate Folder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

62

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

23%

  • Thboxes18%
  • ARPAN18%
  • JEFURE15%
  • Habercrafts10%
  • Leathario9%
  • Exacompta7%

Demand

Certificate Folder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Certificate Folder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • certificate folder64K/yr
  • portfolio folder a443K/yr
  • a4 portfolio folder24K/yr
  • portfolio folder17K/yr
  • certificate holder15K/yr
  • record of achievement folder9K/yr
  • a4 certificate folder7K/yr
  • certificate folder a46K/yr
  • certificate folders4K/yr
  • portfolio book3K/yr

Reviews and returns

What reviews say buyers love and hate about Certificate Folder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%+0.81

Awful inserts

Complete trash

Low quality

Strength13%−0.08

Its pretty flimsy

Flimsy and thin sleeves

Flimsy

Size-Overall9%−0.06

Not fit for purpose

In it it can be a bit loose

The sleeves are smaller

Value For Money8%+0.72

expensive

Not worth the money

Overpriced

Zipper Quality7%−0.02

zip started breaking

On first use zip come off not best pleased

Love

Quality-Overall38%+0.81

Good quality, fast dispatch

Good quality, lots of space for storage

Excellent quality

Value For Money14%+0.72

Good value

Value for money

Excellent value

Document Organizing/Classification8%+1.24

Holds papers together

An easy way to organise important documents without punching holes

This folder is great

Advertised Vs Actual Product8%+0.61

Its exactly as stated

Work as intended

exactly as described

Strength4%−0.08

Seems strong

Sturdy folder

it looks sturdy

Return

0.5% Return rate 54% Fixable by listing

Size-Overall33%█▇▅▅▄▅

Not fit for purpose

In it it can be a bit loose

The sleeves are smaller

Quality-Overall13%▇▄▇▇▆█

Awful inserts

Complete trash

Low quality

Strength5%▁▄█▃▆▅

Its pretty flimsy

Flimsy and thin sleeves

Flimsy

Advertised Vs Actual Product4%▁▅▆▄█▁

The pictures and descriptions do not do it justice

Misleading wording

Material Quality4%▁▁▄█▂▅

Really cheap thin plastic

FAQ

Common Certificate Folder questions

Answered from the same tracked data.