cellophane wrap
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Good556.49avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good£580K£580K/yr · 852K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.38avg listing price — sweet spot $15–$100
Growth
Bad-25.8%90-day search growth — must beat 0% to launch
Price range
Bad£3.42–£10.77cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cellophane wrap is a £580K/yr Amazon United Kingdom market (852K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
cellophane wrap market data
- Units sold / yr
- 80K–100K
- avg 1,250–1,500/product
- Revenue / yr
- £510K–£638K
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #305
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 85%
- Out of stock
- 14.5%
- Avg brand age
- 39 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
29 falling
Sellers
33
Top-5 brand share
53%
Top 20: 92%
Top-5 click share
43%
Top 20: 79%
Open market
41%
- HURUC15%
- woric11%
- Nextep10%
- Frendour10%
- bag it Plastics7%
- KAY GOODS LTD7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.0×
Top cellophane wrap search terms
- cellophane wrap352K/yr
- cellophane wrap for hampers133K/yr
- cellophane100K/yr
- cellophane roll54K/yr
- hamper wrapping cellophane30K/yr
- clear cellophane wrap roll33K/yr
- clear wrapping paper for hamper30K/yr
- hamper cellophane wrap20K/yr
- clear cellophane wrap11K/yr
- clear wrapping paper11K/yr
Top cellophane wrap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HURUC Cellophane Wrap Roll Clear 80cm x 30m Extra Wide
HURUC£9.424.6★1,277 rev
Cellophane Wrap Roll 40cm x 30m Clear Florist Gift Wrapping Film
Nextep£7.084.6★991 rev
40cm x 30m Cellophane Wrap Roll Cellophane Roll with Pull Bows & Ribbon
Frendour£5.864.6★242 rev
Clear Cellophane Wrap 40cm x 30m Roll | Durable Waterproof & Non-Tear Design | Safe Cellophane Sheet for Gift Baskets Flower Bouquets Hampers & Creative DIY Packaging
KAY GOODS LTD£7.134.6★31 rev
bag it Plastics Silver Polka Dot Cellophane Wrap for Hampers Bouquets & Gifts (2m x 800mm Folded Sheet) - Florist Film Gift Wrapping for Baskets & Flowers
bag it Plastics£3.424.5★2,236 rev
Newest
by launch date
60m x 40cm Cellophane Wrap for Flowers Cellophane Wrap for Hampers Gift Basket Flower Bouquet and Wrapped Sweets
VARNEX LTD£6.399 rev
Clear Cellophane Wrap 40cm x 30m Roll | Durable Waterproof & Non-Tear Design | Safe Cellophane Sheet for Gift Baskets Flower Bouquets Hampers & Creative DIY Packaging
KAY GOODS LTD£7.1331 rev
MtnLaur 12Pcs Large Cellophane Bags for Hampers with Pull Bows Clear Cellophane Wrap Bags for Gift Baskets Hamper Cellophane Wrap for Hampers Presents Packaging Weddings Birthdays (70 x 52CM)
MtnLaur£4.12118 rev
woric 6 Pcs Extra Large Cellophane Bags for Hampers with Bows
woric£4.98178 rev
woric 12 Pcs Extra Large Cellophane Bags for Hampers with Bows
woric£6.1993 rev
Trending
90-day click momentum60m x 40cm Cellophane Wrap for Flowers Cellophane Wrap for Hampers Gift Basket Flower Bouquet and Wrapped Sweets
VARNEX LTD£6.395.0★
Spurly Cellophane Wrap Clear Wrapping Paper Roll 40cm x 30m Florist Cellophane Roll Packing Wrap for Bouquets Birthday Gifts Hamper Basket Valentines Day Flower Craft 2.5 Mil Thickness
Spurly£5.264.5★
woric 6 Pcs Extra Large Cellophane Bags for Hampers with Bows
woric£4.984.5★
40cm x 30m Cellophane Wrap Roll Cellophane Roll with Pull Bows & Ribbon
Frendour£5.864.6★
bag it Plastics White Polka Dot Cellophane Wrap for Hampers Bouquets & Gifts (2m x 800mm Folded Sheet) - Florist Film Gift Wrapping for Baskets & Flowers
bag it Plastics£3.454.5★
What buyers say about cellophane wrap
What buyers praise and complain about, mined from review topics.What buyers love
“strong clear quality”
“fitted perfectly”
“Excellent value for money”
“Just as advertised”
“Easy to use”
“look nice as gift”
“Sturdy”
“Quality and Durable”
“strong bows make a nice finishing touch”
“Good quality cellophane with good thickness”
What buyers complain about
“Bags are quite big”
“Cheap”
“Thin”
“Rubbish waste of money”
“No where on the post does it say it's FOLDED”
“maybe instructions would be good”
“Even when cutting the cellophane kept splitting”
“Very flimsy”
“Can be a little stiff when first unrolling”
Top return reasons
Common questions
- Is cellophane wrap profitable to sell on Amazon United Kingdom?
- The niche generates £580K/yr across 41 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -25.8%. Flapen's verdict: Worth a look (57/100).
- How competitive is the cellophane wrap niche?
- 29 brands and 33 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in cellophane wrap?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.0%.
- When does demand for cellophane wrap peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.0× the quietest.
- What does it cost to enter the cellophane wrap niche?
- Listings span £3.42–£10.77; the average listing price is £6.38 (sweet spot $15–$100). The average incumbent carries 556 reviews — the moat a new listing must climb.