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Cath Kidston Diary 2025

Fail

The top 5 brands take 100% of clicks, so Cath Kidston Diary 2025 is a Fail.

Flapen Score
33
33 / 100
Ranks 723 of 835 Stationery & Office Supplies niches · −14 vs the category median of 47
Market size
£5K/yr13K searches / yr
90-day growth
-2.3%search demand this quarter
Competition
75%top-5 click share · 2 brands · 16 sellers

Flapen Score

Cath Kidston Diary 2025 against its category

The dotted line is the Stationery & Office Supplies average. Past it, Cath Kidston Diary 2025 is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cath Kidston Diary 2025 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cath Kidston Diary 2025 13K times last year and spent an estimated £5K. All 2 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-2.3%
Conversion, latest week
4.0%
Market size, estimated
£5Ka year
Peak month
January17.2× the quietest month
Top search term
emma bridgewater diary7K searches a year

02 · Price

A sale here is worth £9.49.

Listings sell for £9.49 on average, from £6.27 to £11.66. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £9.49 that is £0 to £949 a year per listing.

Average price
£9.49under the $15 to $100 sweet spot
Price range
£6.27–£11.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£949
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 44.6% of listings are out of stock. The average listing ranks #1,361 within Calendars, Planners & Personal Organisers. It carries 7 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
75%
Out of stock, average day
44.6%
Average rank
#1,361in Calendars, Planners & Personal Organisers
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
7per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Cath Kidston Diary 2025 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£508£1K£2K£2K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

2 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Carousel Calendars52%
  • Widdle Gifts48%

Demand

Cath Kidston Diary 2025 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 17.2×

Search terms

Top Cath Kidston Diary 2025 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • emma bridgewater diary7K/yr
  • cath kidston diary4K/yr
  • cath kidston diaries2K/yr
  • emma bridgewater diary 2025208/yr
  • cath kidston diary 202575/yr

Reviews and returns

What reviews say buyers love and hate about Cath Kidston Diary 2025

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.03

Was smaller than expected

Value For Money25%−0.07

never paid so much

It is definitely not worth the money

Quality-Overall25%−0.15

It is very cheaply made

Cheap looking

Love

Document Organizing/Classification33%+3.43

There is plenty of space at the back of the diary for notes etc Also there are monthly planners

Advertised Vs Actual Product17%+1.47

Does what its meant to

Paper Quality17%−0.03

great quality paper

Value For Money17%−0.07

Good price, buy every year

Return

1.8% Return rate 70% Fixable by listing

Size-Overall70%██▅▁▁▁

Was smaller than expected

Binding Quality20%▁▁▃▁█▁
Cover Quality10%▁▁█▁▁▁

FAQ

Common Cath Kidston Diary 2025 questions

Answered from the same tracked data.