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Cath Kidston Diary 2025

brand-locked demand (top 5 brands take 100% of clicks) — Cath Kidston Diary 2025 doesn't clear our bar today.

Flapen Score

33
Skip it
Market size 1Growth 24Conversion 50Competition 21Returns 78Price range 0Avg price 29Brand share 0Review moat 100Quality gap 67
This niche Category average

Is Cath Kidston Diary 2025 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cath Kidston Diary 2025 is a £5K/yr Amazon United Kingdom market (13K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 33/100.

Cath Kidston Diary 2025: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.3% over the last 90 days and 4.0% of searches end in a purchase.

£5K

revenue / yr

Units sold / yr500
Search volume / yr-2.3%13K
Conversion rate4.0%
Avg price£9.49

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 16
Top-5 product click share75%
Open market0%
Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement0%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews7

Top Cath Kidston Diary 2025 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

£0£508£1K£2K£2K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

2 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Carousel Calendars52%
  • Widdle Gifts48%

Cath Kidston Diary 2025 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume13KCVR4.0%Products8Brands2Top 5 Brands100%OOS Rate44.6%Rating4.3★Reviews7Avg BSR#1,361
4K3KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 17.2×

Top Cath Kidston Diary 2025 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • emma bridgewater diary7K/yr
  • cath kidston diary4K/yr
  • cath kidston diaries2K/yr
  • emma bridgewater diary 2025208/yr
  • cath kidston diary 202575/yr

What reviews say buyers love and hate about Cath Kidston Diary 2025

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Document Organizing/Classification33%

There is plenty of space at the back of the diary for notes etc Also there are monthly planners

Advertised Vs Actual Product17%

Does what its meant to

Paper Quality17%

great quality paper

Value For Money17%

Good price, buy every year

What buyers complain about

75% of reviews
Size-Overall25%

Was smaller than expected

Value For Money25%

never paid so much

Quality-Overall25%

It is very cheaply made

Cath Kidston Diary 2025 return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

70%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
70%
2Binding Quality
20%
3Cover Quality
10%

Common Cath Kidston Diary 2025 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cath Kidston Diary 2025 33/100 on Amazon United Kingdom — Skip it. The niche generates £5K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -2.3% over the last 90 days.
Search demand for Cath Kidston Diary 2025 on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 17.2× the quietest.