cath kidston diary 2025
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible7.25avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.49avg listing price — sweet spot $15–$100
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£5K£5K/yr · 13K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£6.27–£11.66cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cath kidston diary 2025 is a £5K/yr Amazon United Kingdom market (13K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
cath kidston diary 2025 market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £2K–£5K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #1,361
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 0%
- Out of stock
- 44.6%
- Avg brand age
- 25 months
- Avg seller age
- 224 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Carousel Calendars52%
- Widdle Gifts48%
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -2.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 17.2×
Top cath kidston diary 2025 search terms
- emma bridgewater diary7K/yr
- cath kidston diary4K/yr
- cath kidston diaries2K/yr
- emma bridgewater diary 2025208/yr
- cath kidston diary 202575/yr
Top cath kidston diary 2025 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Widdle Gifts 2026 Diary Cath Kidston A6 Guards Ditsy Week to View Diary with Monthly Planner 1419
Widdle Gifts£10.484.9★11 rev
Emma Bridgewater Polka Dot A6 Diary 2026 General Diaries Gift
Carousel Calendars£6.794.6★25 rev
Emma Bridgewater Fruit & Flowers A5 Deluxe Diary 2026 Gift
Carousel Calendars£8.653.0★2 rev
Emma Bridgewater Pink Hearts A6 Diary 2026
Carousel Calendars£6.274.8★7 rev
Carousel Worldwide 2027 Emma Bridgewater Garden Flowers Diary Week to View Deluxe Hardback
Carousel Calendars£11.440.0★0 rev
Newest
by launch dateCarousel Worldwide 2027 Emma Bridgewater Garden Flowers Diary Week to View Deluxe Hardback
Carousel Calendars£11.440 rev
Widdle Gifts Cath Kidston 2026 A5 Diary Cloth Bound Week to View Diary with Monthly Planner - Guards Ditsy 2319
Widdle Gifts£10.663 rev
Widdle Gifts Cath Kidston 2026 A5 Diary Cloth Bound Week to View Diary with Monthly Planner - Dinosaur
Widdle Gifts£11.660 rev
Emma Bridgewater Polka Dot A6 Diary 2026 General Diaries Gift
Carousel Calendars£6.7925 rev
Emma Bridgewater Fruit & Flowers A5 Deluxe Diary 2026 Gift
Carousel Calendars£8.652 rev
Trending
90-day click momentumCarousel Worldwide 2027 Emma Bridgewater Garden Flowers Diary Week to View Deluxe Hardback
Carousel Calendars£11.440.0★
Widdle Gifts Cath Kidston 2026 A5 Diary Cloth Bound Week to View Diary with Monthly Planner - Dinosaur
Widdle Gifts£11.660.0★
Emma Bridgewater Fruit & Flowers A5 Deluxe Diary 2026 Gift
Carousel Calendars£8.653.0★
Widdle Gifts 2026 Diary Cath Kidston A6 Guards Ditsy Week to View Diary with Monthly Planner 1419
Widdle Gifts£10.484.9★
Emma Bridgewater Pink Hearts A6 Diary 2026
Carousel Calendars£6.274.8★
What buyers say about cath kidston diary 2025
What buyers praise and complain about, mined from review topics.What buyers love
“There is plenty of space at the back of the diary for notes etc Also there are monthly planners”
“Does what its meant to”
“great quality paper”
“Good price, buy every year”
What buyers complain about
“Was smaller than expected”
“never paid so much”
“It is very cheaply made”
Top return reasons
Common questions
- Is cath kidston diary 2025 profitable to sell on Amazon United Kingdom?
- The niche generates £5K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Skip it (33/100).
- How competitive is the cath kidston diary 2025 niche?
- 2 brands and 16 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cath kidston diary 2025?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.8%.
- When does demand for cath kidston diary 2025 peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 17.2× the quietest.
- What does it cost to enter the cath kidston diary 2025 niche?
- Listings span £6.27–£11.66; the average listing price is £9.49 (sweet spot $15–$100). The average incumbent carries 7 reviews — the moat a new listing must climb.