Cath Kidston Diary 2025
FailThe top 5 brands take 100% of clicks, so Cath Kidston Diary 2025 is a Fail.
- Flapen Score
- 33 / 100Ranks 723 of 835 Stationery & Office Supplies niches · −14 vs the category median of 4733
- Market size
- £5K/yr13K searches / yr
- 90-day growth
- -2.3%search demand this quarter
- Competition
- 75%top-5 click share · 2 brands · 16 sellers
Flapen Score
Cath Kidston Diary 2025 against its category
The dotted line is the Stationery & Office Supplies average. Past it, Cath Kidston Diary 2025 is stronger. Inside it, weaker.
Market
The Cath Kidston Diary 2025 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cath Kidston Diary 2025 13K times last year and spent an estimated £5K. All 2 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- -2.3%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £5Ka year
- Peak month
- January17.2× the quietest month
- Top search term
- emma bridgewater diary7K searches a year
02 · Price
A sale here is worth £9.49.
Listings sell for £9.49 on average, from £6.27 to £11.66. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £9.49 that is £0 to £949 a year per listing.
- Average price
- £9.49under the $15 to $100 sweet spot
- Price range
- £6.27–£11.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£949
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 44.6% of listings are out of stock. The average listing ranks #1,361 within Calendars, Planners & Personal Organisers. It carries 7 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 75%
- Out of stock, average day
- 44.6%
- Average rank
- #1,361in Calendars, Planners & Personal Organisers
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7per listing
- Listings tracked
- 8
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Cath Kidston Diary 2025 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Widdle Gifts 2026 Diary Cath Kidston A6 Guards Ditsy Week to View Diary with Monthly Planner 1419
- Price
- £10.48
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 1y ago
Emma Bridgewater Polka Dot A6 Diary 2026 General Diaries Gift
- Price
- £6.79
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 1y ago
Emma Bridgewater Fruit & Flowers A5 Deluxe Diary 2026 Gift
- Price
- £8.65
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1y ago
Emma Bridgewater Pink Hearts A6 Diary 2026
- Price
- £6.27
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 1y ago
Carousel Worldwide 2027 Emma Bridgewater Garden Flowers Diary Week to View Deluxe Hardback
- Price
- £11.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Trending
estimated 90-day click momentumCarousel Worldwide 2027 Emma Bridgewater Garden Flowers Diary Week to View Deluxe Hardback
- Price
- £11.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Widdle Gifts Cath Kidston 2026 A5 Diary Cloth Bound Week to View Diary with Monthly Planner - Dinosaur
- Price
- £11.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Emma Bridgewater Fruit & Flowers A5 Deluxe Diary 2026 Gift
- Price
- £8.65
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1y ago
Widdle Gifts 2026 Diary Cath Kidston A6 Guards Ditsy Week to View Diary with Monthly Planner 1419
- Price
- £10.48
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 1y ago
Emma Bridgewater Pink Hearts A6 Diary 2026
- Price
- £6.27
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 1y ago
Newest
by launch dateCarousel Worldwide 2027 Emma Bridgewater Garden Flowers Diary Week to View Deluxe Hardback
- Price
- £11.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Widdle Gifts Cath Kidston 2026 A5 Diary Cloth Bound Week to View Diary with Monthly Planner - Guards Ditsy 2319
- Price
- £10.66
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 1y ago
Widdle Gifts Cath Kidston 2026 A5 Diary Cloth Bound Week to View Diary with Monthly Planner - Dinosaur
- Price
- £11.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Emma Bridgewater Polka Dot A6 Diary 2026 General Diaries Gift
- Price
- £6.79
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 1y ago
Emma Bridgewater Fruit & Flowers A5 Deluxe Diary 2026 Gift
- Price
- £8.65
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
16
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
0%
- Carousel Calendars52%
- Widdle Gifts48%
Demand
Cath Kidston Diary 2025 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 17.2×
Search terms
Top Cath Kidston Diary 2025 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- emma bridgewater diary7K/yr
- cath kidston diary4K/yr
- cath kidston diaries2K/yr
- emma bridgewater diary 2025208/yr
- cath kidston diary 202575/yr
Reviews and returns
What reviews say buyers love and hate about Cath Kidston Diary 2025
We read the reviews and the return reasons for every product selling here.
“Was smaller than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cath Kidston Diary 2025 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data