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Cat Birthday Card

Fail

Prices span $1.70–$7.83, mostly outside the sweet spot, so Cat Birthday Card is a Fail.

Flapen Score
47
47 / 100
Ranks 399 of 835 Stationery & Office Supplies niches · on the category median
Market size
£58K/yr179K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
45%top-5 click share · 20 brands · 24 sellers

Flapen Score

Cat Birthday Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Cat Birthday Card is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Birthday Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Birthday Card 179K times last year and spent an estimated £58K. The top 5 brands take 69% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
9.5%
Market size, estimated
£58Ka year
Peak month
February1.7× the quietest month
Top search term
cat birthday card72K searches a year

02 · Price

A sale here is worth £3.44.

Listings sell for £3.44 on average, from £1.70 to £7.83. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £3.44 that is £344 to £860 a year per listing.

Average price
£3.44under the $15 to $100 sweet spot
Price range
£1.70–£7.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£344–£860
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #2,873 within Cards & Card Stock. It carries 88 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#2,873in Cards & Card Stock
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
88per listing
Listings tracked
35

04 · Newcomers

Amazon counts 1 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Cat Birthday Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

24

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

45%

Top 20: 82%

Open market

27%

  • Central 2338%
  • Old English Company10%
  • LimaLima8%
  • YISCOKO8%
  • Plorede6%
  • sdhiiolp4%

Demand

Cat Birthday Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Cat Birthday Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat birthday card72K/yr
  • birthday card cat16K/yr
  • cat card14K/yr
  • birthday card from the cat13K/yr
  • funny cat birthday card12K/yr
  • cat birthday cards for women20K/yr
  • black cat birthday card8K/yr
  • cat birthday cards9K/yr
  • cat cards6K/yr
  • happy birthday from the cat5K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Birthday Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money8%+0.50

At the current price of £3.99 I do however feel this card is a bit expensive

Priced at just under £4 when reviewed this is reasonably expensive -

slightly over priced

Print Quality8%−0.04

No print

Functionality-Overall8%−0.05

Doesn't work

Size-Overall8%−0.05

Its a little bigger than I had anticipated

would say rather small

Writing Experience4%+0.12

there is nothing written inside

Love

Quality-Overall42%+3.05

Excellent quality

Good quality card

Good Quality Card

Fun/Entertainment Experience15%+0.54

Nice fun card

I like funny cards

genuinely so much fun

Advertised Vs Actual Product8%−0.02

just as described

Exactly as pictured

Exactly as advertised

Value For Money8%+0.50

Good value

Value for money

Well and truly worth the money

Design-Overall6%+0.35

Great design

The design is perfect for someone who has cats

has a lot of detail

Return

0.1% Return rate 33% Fixable by listing

Size-Overall25%▁▁█▁▁▁

Its a little bigger than I had anticipated

would say rather small

Functionality-Overall25%▁▁▁▁██

Doesn't work

Water Resistance8%▁▁▁▁▁█
Quality-Overall8%▁█▁▁▁▁

Not really that good in this respect

Gifting Purpose8%▁▁▁█▁▁

FAQ

Common Cat Birthday Card questions

Answered from the same tracked data.