Skip to content

Cat Birthday Card

Fail

Prices span $1.70–$7.83, mostly outside the sweet spot, so Cat Birthday Card is a Fail.

Flapen Score
47
47 / 100
Ranks 399 of 835 Stationery & Office Supplies niches · on the category median
Market size
£58K/yr179K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
45%top-5 click share · 20 brands · 24 sellers

Flapen Score

Cat Birthday Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Cat Birthday Card is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Birthday Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Birthday Card 179K times last year and spent an estimated £58K. The top 5 brands take 69% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
9.5%
Market size, estimated
£58Ka year
Peak month
February1.7× the quietest month
Top search term
cat birthday card72K searches a year

02 · Price

A sale here is worth £3.44.

Listings sell for £3.44 on average, from £1.70 to £7.83. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £3.44 that is £344 to £860 a year per listing.

Average price
£3.44under the $15 to $100 sweet spot
Price range
£1.70–£7.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£344–£860
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #2,873 within Cards & Card Stock. It carries 88 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#2,873in Cards & Card Stock
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
88per listing
Listings tracked
35

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Cat Birthday Card products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

24

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 82%

Open market

27%

  • Central 2338%
  • Old English Company10%
  • LimaLima8%
  • YISCOKO8%
  • Plorede6%
  • sdhiiolp4%

Demand

Cat Birthday Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Cat Birthday Card search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cat birthday card72K/yr
  • birthday card cat16K/yr
  • cat card14K/yr
  • birthday card from the cat13K/yr
  • funny cat birthday card12K/yr
  • cat birthday cards for women20K/yr
  • black cat birthday card8K/yr
  • cat birthday cards9K/yr
  • cat cards6K/yr
  • happy birthday from the cat5K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Birthday Card

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Value For Money”
0.1%of orders come back
“At the current price of £3.99 I do however feel this card is a bit expensive”
A buyer, on “Value For Money”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cat Birthday Card questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data