How competitive is the Casio Fx-991ex niche on Amazon United Kingdom?

3 brands and 66 sellers compete in Casio Fx-991ex on Amazon United Kingdom. The top 5 Casio Fx-991ex products take 82% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Casio Fx-991ex?

Casio Fx-991ex buyers on Amazon United Kingdom complain most about Durability, Value For Money, Instructions/User Manual/Troubleshooting, the themes mined from the niche's reviews. Its return rate is 1.1%.

What does it cost to enter the Casio Fx-991ex niche?

Casio Fx-991ex sells for £36.06 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £15.12–£95.68. The average incumbent carries 3,226 reviews — the moat a new listing must climb.

Casio Fx-991ex

brand-locked demand (top 5 brands take 100% of clicks) — Casio Fx-991ex doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Casio Fx-991ex profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Casio Fx-991ex is a £581K/yr Amazon United Kingdom market (312K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 44/100.

Casio Fx-991ex: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.8% over the last 90 days and 5.2% of searches end in a purchase.

£581K

revenue / yr

Units sold / yr25K

Search volume / yr-10.8%312K

Conversion rate5.2%

Avg price£36.06

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 66

Top-5 product click share82%

Open market0%

Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Top Casio Fx-991ex products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Casio fx-991CW Advanced Scientific Calculator (UK Version)

Price: £20.32
Rating: 4.7/5
Reviews: 2,588
Age: 3y ago

CASIO FX-991EX Advanced Engineering/Scientific Calculator (UK VERSION) Black

Price: £43.47
Rating: 4.7/5
Reviews: 9,517
Age: 10y ago

Casio fx-991CW+ Scientific Calculator Black (UK Version) - Upgrade from Previous fx-991CW Model

Price: £24.29
Rating: 4.7/5
Reviews: 68
Age: 6mo ago

OSALO Scientific Calculator 552 Functions A Level Maths Black OS-991EX CW

Price: £19.99
Rating: 4.7/5
Reviews: 63
Age: 1y ago

Casio fx-991CW including a WYNGS protective case in Black - Basic Set

Price: £31.59
Rating: 4.5/5
Reviews: 52
Age: 2y ago

Newest

by launch date

Casio fx-991CW+ including a protective case in Black - Basic Set

Price: £33.23
Rating: 5.0/5
Reviews: 1
Age: 4mo ago

FX-991EX Scientific Calculator A Level Maths Calculator with 552 Functions 10+2 Digits Written Display Portable Calculators Scientific for Students Teachers Business School Office (Black)

Price: £15.12
Rating: 3.5/5
Reviews: 3
Age: 6mo ago

Casio fx-991CW+ Scientific Calculator Black (UK Version) - Upgrade from Previous fx-991CW Model

Price: £24.29
Rating: 4.7/5
Reviews: 68
Age: 6mo ago

OSALO Scientific Calculator 552 Functions A Level Maths Black OS-991EX CW

Price: £19.99
Rating: 4.7/5
Reviews: 63
Age: 1y ago

Casio fx-991CW including a WYNGS protective case in Black - Basic Set

Price: £31.59
Rating: 4.5/5
Reviews: 52
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Casio88%
OSALO7%
Rppiup5%

Casio Fx-991ex demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume312KCVR5.2%Products10Brands3Top 5 Brands100%OOS Rate1.0%Rating4.6★Reviews3,226Avg BSR#42

Peak months: Aug, Sep · busiest ÷ quietest = 35.3×

Top Casio Fx-991ex search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

casio fx-991cw72K/yr +10.4%11.6% conv.
casio fx-991ex47K/yr -18.7%2.5% conv.
a level maths calculator32K/yr -15.0%6.5% conv.
fx-991cw22K/yr -3.7%11.7% conv.
fx-991ex17K/yr -22.7%2.0% conv.
casio fx991ex12K/yr -10.4%2.8% conv.
casio fx-991ex classwiz13K/yr -20.8%2.0% conv.
casio 991ex10K/yr -19.4%2.6% conv.
a-level calculator9K/yr -2.7%1.8% conv.
casio fx 991ex10K/yr -23.0%2.5% conv.

What reviews say buyers love and hate about Casio Fx-991ex

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Quality-Overall25%

“Good product as describes”

Ease Of Use18%

“Very easy to use”

Value For Money17%

“Worth it”

Advertised Vs Actual Product9%

“Does the job”

Strength4%

“sturdy too”

What buyers complain about

75% of reviews

Durability15%

“Unfortunately, the first one broke so this is our second purchase”

Value For Money12%

“ong its expensive”

Instructions/User Manual/Troubleshooting10%

“No instructions and turned on for the first time and stating low battery”

Touch/Button Controls10%

“functions that once had buttons are now hidden in menus”

Display Brightness10%

“The screen is very dark”

Casio Fx-991ex return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

30%

2Certifications

11%

3Touch/Button Controls

4Advertised Vs Actual Product

5Defective Material/Parts

Common Casio Fx-991ex questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Casio Fx-991ex 44/100 on Amazon United Kingdom — Skip it. The niche generates £581K/yr across 10 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -10.8% over the last 90 days.