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Casio Fx-991ex

Fail

The top 5 brands take 100% of clicks, so Casio Fx-991ex is a Fail.

Flapen Score
44
44 / 100
Ranks 489 of 835 Stationery & Office Supplies niches · −3 vs the category median of 47
Market size
£581K/yr312K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
82%top-5 click share · 3 brands · 66 sellers

Flapen Score

Casio Fx-991ex against its category

The dotted line is the Stationery & Office Supplies average. Past it, Casio Fx-991ex is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Casio Fx-991ex market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Casio Fx-991ex 312K times last year and spent an estimated £581K. All 3 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 44 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £581K a year.

Searches, last 12 months
312K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
5.2%
Market size, estimated
£581Ka year
Peak month
September35.3× the quietest month
Top search term
casio fx-991cw72K searches a year

02 · Price

A sale here is worth £36.06.

Listings sell for £36.06 on average, from £15.12 to £95.68. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,500 to 3,000 of them. At £36.06 that is £90K to £108K a year per listing.

Average price
£36.06inside the $15 to $100 sweet spot
Price range
£15.12–£95.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,500–3,000
Revenue per listing a year
£90K–£108K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #42 within Office Electronics. It carries 3,226 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
80%
Out of stock, average day
1.0%
Average rank
#42in Office Electronics
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,226per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Casio Fx-991ex products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£87K£174K£261K£348K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

66

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Casio88%
  • OSALO7%
  • Rppiup5%

Demand

Casio Fx-991ex search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 35.3×

Search terms

Top Casio Fx-991ex search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • casio fx-991cw72K/yr
  • casio fx-991ex47K/yr
  • a level maths calculator32K/yr
  • fx-991cw22K/yr
  • fx-991ex17K/yr
  • casio fx991ex12K/yr
  • casio fx-991ex classwiz13K/yr
  • casio 991ex10K/yr
  • a-level calculator9K/yr
  • casio fx 991ex10K/yr

Reviews and returns

What reviews say buyers love and hate about Casio Fx-991ex

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.03

Unfortunately, the first one broke so this is our second purchase

This calculator started to get slow within 2 years

Value For Money12%+1.24

ong its expensive

More expensive than you expect for a calculus

Bit pricey

Instructions/User Manual/Troubleshooting10%−0.05

No instructions and turned on for the first time and stating low battery

Touch/Button Controls10%−0.04

functions that once had buttons are now hidden in menus

Display Brightness10%−0.05

The screen is very dark

Love

Quality-Overall25%+1.16

Good product as describes

Truly professional and very reliable

Good quality

Ease Of Use18%+1.00

Very easy to use

Easy to use, quite quick, perfect size for fitting in a school bag

Useful

Value For Money17%+1.24

Worth it

Really good price

Good value for money

Advertised Vs Actual Product9%−0.02

Does the job

was as described

Exactly what we needed

Strength4%+0.37

sturdy too

Sturdy recommended calculator for high school

Return

1.1% Return rate 9% Fixable by listing

Functionality-Overall30%▆█▄▄▄▅
Certifications11%█▄▄▆▆▆
Touch/Button Controls9%▁▆▅▆█▄

functions that once had buttons are now hidden in menus

Advertised Vs Actual Product7%▄▂█▄█▂

I know this because I dismantled it as soon as it arrived. see photograph

Defective Material/Parts7%▁▃▃█▄▇

FAQ

Common Casio Fx-991ex questions

Answered from the same tracked data.