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casio fx-991ex

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 63Growth 20Conversion 60Competition 15Returns 93Price range 95Avg price 95Brand share 0Review moat 33Quality gap 30

Avg price

Incredible£36.06

avg listing price — sweet spot $15–$100

Price range

Incredible£15.12–£95.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Market size

Good£581K

£581K/yr · 312K searches

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,225.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.8%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, casio fx-991ex is a £581K/yr Amazon United Kingdom market (312K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 44/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

casio fx-991ex market data

Units sold / yr
20K–25K
avg 2,500–3,000/product
Revenue / yr
£721K–£902K
units × avg price
Conversion rate
5.2%
Avg BSR
#42
Page quality
0%
Prime
80%
Sponsored
60%
Out of stock
1.0%
Avg brand age
35 months
Avg seller age
171 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

66

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Casio88%
  • OSALO7%
  • Rppiup5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.
150K100KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 35.3×

Top casio fx-991ex search terms

  • casio fx-991cw72K/yr
  • casio fx-991ex47K/yr
  • a level maths calculator32K/yr
  • fx-991cw22K/yr
  • fx-991ex17K/yr
  • casio fx991ex12K/yr
  • casio fx-991ex classwiz13K/yr
  • casio 991ex10K/yr
  • a-level calculator9K/yr
  • casio fx 991ex10K/yr
All search terms

Top casio fx-991ex products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£87K30%£174K45%£261K60%£348K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about casio fx-991ex

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Good product as describes”

Ease Of Use18%

“Very easy to use”

Value For Money17%

“Worth it”

Advertised Vs Actual Product9%

“Does the job”

Strength4%

“sturdy too”

Measurement/Reading Accuracy4%

“especially useful in statistics”

Touch/Button Controls4%

“Button responsiveness, man this review idea thing is trying to pick anything out, yes it works good good”

Battery Life3%

“Battery life and button functioning is very good”

Durability3%

“The build quality is excellent, and it feels solid and durable”

Functionality-Overall2%

“And also additional operations in the menus”

What buyers complain about

Durability15%

“Unfortunately, the first one broke so this is our second purchase”

Value For Money12%

“ong its expensive”

Instructions/User Manual/Troubleshooting10%

“No instructions and turned on for the first time and stating low battery”

Touch/Button Controls10%

“functions that once had buttons are now hidden in menus”

Display Brightness10%

“The screen is very dark”

Quality-Overall5%

“Rubbish Piece of Junk”

Charging5%

“God knows what the stupid solar panel is for as it doesnt work without a charged battery”

Ease Of Use3%

“the layout makes it a bit hard to use”

Advertised Vs Actual Product3%

“I know this because I dismantled it as soon as it arrived. see photograph”

Battery Life2%

“Dunno bout battery life”

Top return reasons

Functionality-Overall30%
Certifications11%
Touch/Button Controls9%
Advertised Vs Actual Product7%
Defective Material/Parts7%
Value For Money6%
Product Condition4%
Quality-Overall4%
Compatibility-Overall3%
Ease Of Use2%

Common questions

Is casio fx-991ex profitable to sell on Amazon United Kingdom?
The niche generates £581K/yr across 10 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (44/100).
How competitive is the casio fx-991ex niche?
3 brands and 66 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in casio fx-991ex?
Top complaints mined from reviews: Durability, Value For Money, Instructions/User Manual/Troubleshooting. The return rate is 1.1%.
When does demand for casio fx-991ex peak?
Demand peaks in Aug–Sep; the busiest month runs 35.3× the quietest.
What does it cost to enter the casio fx-991ex niche?
Listings span £15.12–£95.68; the average listing price is £36.06 (sweet spot $15–$100). The average incumbent carries 3,226 reviews — the moat a new listing must climb.