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Cardboard Folders

Fail

Prices span $3.72–$14.39, mostly outside the sweet spot, so Cardboard Folders is a Fail.

Flapen Score
42
42 / 100
Ranks 550 of 835 Stationery & Office Supplies niches · −5 vs the category median of 47
Market size
£126K/yr116K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
62%top-5 click share · 9 brands · 36 sellers

Flapen Score

Cardboard Folders against its category

The dotted line is the Stationery & Office Supplies average. Past it, Cardboard Folders is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cardboard Folders market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cardboard Folders 116K times last year and spent an estimated £126K. The top 5 brands take 87% of clicks. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
10.8%
Market size, estimated
£126Ka year
Peak month
January1.6× the quietest month
Top search term
cardboard folders18K searches a year

02 · Price

A sale here is worth £10.12.

Listings sell for £10.12 on average, from £3.72 to £14.39. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £10.12 that is £5K to £8K a year per listing.

Average price
£10.12under the $15 to $100 sweet spot
Price range
£3.72–£14.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #46 within Office Supplies. It carries 903 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
58%
Out of stock, average day
3.9%
Average rank
#46in Office Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
903per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Cardboard Folders products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

36

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

8%

  • Q-Connect22%
  • Exacompta21%
  • Elba18%
  • Guildhall13%
  • Nobel12%
  • Eastlight5%
  • Open — no brand owns it (3 brands, 8%)

Demand

Cardboard Folders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Cardboard Folders search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cardboard folders18K/yr
  • foolscap folders17K/yr
  • cardboard folders for paperwork a410K/yr
  • manilla folders a49K/yr
  • card folders10K/yr
  • foolscap document wallet9K/yr
  • a4 folders cardboard10K/yr
  • a4 cardboard folders7K/yr
  • manilla folders4K/yr
  • manila folders a44K/yr

Reviews and returns

What reviews say buyers love and hate about Cardboard Folders

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%+0.39

Obviously the purchase by many is because they're cheap not quality

Not great quality bit flimsy

Not very good quality

Strength18%−0.10

However, I find these very very thin. flimsy feel

Rather flimsy

not very sturdy

Thickness16%−0.06

Bit thin

The folders are quite thin

The wallets were a tiny bit thinner than I was expecting

Paper Quality11%−0.06

Cannot get many A4 papers in it

only fit for light papers

PAPER THIN A4 FOLDERS

Advertised Vs Actual Product7%+0.68

Images are deceptive

some things are not what they seem

Not as advertised

Love

Quality-Overall29%+0.39

Excellent quality wallets, helped me get my office in order, very pleased, good quality, speedy delivery & relatively strong enough for what I need them for

Good quality folders in a 50 pack

Excellent quality

Advertised Vs Actual Product18%+0.68

Exactly what I needed

As described

Do their job perfectly

Value For Money17%+1.43

Fair price

Excellent value

good value of money

Document Organizing/Classification7%+1.00

Very good to keep papers organised

Perfect for organising documents

Well made and hold many documents

Color4%−0.01

Cool colours

good colour choice

Good,strong and vibrant colours

Return

0.2% Return rate 52% Fixable by listing

Size-Overall34%█▆▄▄▄▄

these are significantly larger

I expected the wallets to be slightly larger than A4

These folders were bigger than I expected

Quality-Overall11%▁▃█▅▃▁

Obviously the purchase by many is because they're cheap not quality

Not great quality bit flimsy

Not very good quality

Color9%▁▁▅▂▅█

Was just sorry it was not an assortment of colours

Completely different colours

Colours are dull

Strength8%▁█▃▁▃▃

However, I find these very very thin. flimsy feel

Rather flimsy

not very sturdy

Storage Capacity6%▁▁▂█▃▁

FAQ

Common Cardboard Folders questions

Answered from the same tracked data.