Cardboard Folders
FailPrices span $3.72–$14.39, mostly outside the sweet spot, so Cardboard Folders is a Fail.
- Flapen Score
- 42 / 100Ranks 550 of 835 Stationery & Office Supplies niches · −5 vs the category median of 4742
- Market size
- £126K/yr116K searches / yr
- 90-day growth
- -22.2%search demand this quarter
- Competition
- 62%top-5 click share · 9 brands · 36 sellers
Flapen Score
Cardboard Folders against its category
The dotted line is the Stationery & Office Supplies average. Past it, Cardboard Folders is stronger. Inside it, weaker.
Market
The Cardboard Folders market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cardboard Folders 116K times last year and spent an estimated £126K. The top 5 brands take 87% of clicks. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.
01 · Demand
10.8% of searches ended in a purchase last week.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- -22.2%
- Conversion, latest week
- 10.8%
- Market size, estimated
- £126Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- cardboard folders18K searches a year
02 · Price
A sale here is worth £10.12.
Listings sell for £10.12 on average, from £3.72 to £14.39. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £10.12 that is £5K to £8K a year per listing.
- Average price
- £10.12under the $15 to $100 sweet spot
- Price range
- £3.72–£14.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #46 within Office Supplies. It carries 903 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 58%
- Out of stock, average day
- 3.9%
- Average rank
- #46in Office Supplies
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 903per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Cardboard Folders products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Exacompta Forever Document Wallets Pack of 25 - Designed for Storing Documents - Recycled 290 gsm Board - 34.5 x 24.5 cm in Size - A4/Foolscap - Assorted Colours
- Price
- £11.37
- Rating
- 4.4/5
- Reviews
- 344
- Age
- 15y ago

Elba Foolscap Document Wallets Assorted Colours A4+ Pack of 10 Folders
- Price
- £8.25
- Rating
- 4.6/5
- Reviews
- 1,938
- Age
- 8y ago

Q-Connect Document Wallets Foolscap Assorted (Pack of 50) KF01490
- Price
- £11.77
- Rating
- 4.6/5
- Reviews
- 3,584
- Age
- 19y ago

Exacompta - Ref 211/1900Z - Guildhall - Plain Document Wallets 34.5 x 24.5cm 250gsm Medium Weight Premium Quality Manilla Holds A4 & Foolscap Documents - Blue Pack of 10
- Price
- £3.90
- Rating
- 4.6/5
- Reviews
- 142
- Age
- 6y ago

Foolscap Document Wallets 285gsm Assorted Colours Pack of 10 Folders (Assorted)
- Price
- £6.16
- Rating
- 4.6/5
- Reviews
- 565
- Age
- 3y ago
Trending
90-day click momentum
Foolscap Document Wallets 285gsm Assorted Colours Pack of 50 Folders (Assorted)
- Price
- £12.45
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 3y ago

Q-Connect Document Wallet Foolscap Yellow (Pack of 50) KF23017
- Price
- £11.06
- Rating
- 4.7/5
- Reviews
- 774
- Age
- 19y ago

Q-Connect Square Cut Folder Medium Weight Foolscap KF01191 250 g - Blue Pack of 100
- Price
- £13.39
- Rating
- 4.5/5
- Reviews
- 303
- Age
- 19y ago

Exacompta Forever Document Wallets Pack of 25 - Designed for Storing Documents - Recycled 290 gsm Board - 34.5 x 24.5 cm in Size - A4/Foolscap - Assorted Colours
- Price
- £11.37
- Rating
- 4.4/5
- Reviews
- 344
- Age
- 15y ago

Elba A4+ Document Wallets Assorted Colours - Pack of 25 Foolscap Folders with Tuck-in Flap 300 Sheet Capacity Heavyweight Paper Filing for Office & School
- Price
- £12.70
- Rating
- 4.6/5
- Reviews
- 2,492
- Age
- 8mo ago
Newest
by launch date
Elba A4+ Document Wallets Assorted Colours - Pack of 25 Foolscap Folders with Tuck-in Flap 300 Sheet Capacity Heavyweight Paper Filing for Office & School
- Price
- £12.70
- Rating
- 4.6/5
- Reviews
- 2,492
- Age
- 8mo ago

Railex Pocket Folder Foolscap Document Wallets - Cerise Folders Pack of 10 for Paperwork A4 and A4+ Recycled Board File Foolscap Document Wallet Premium Filing Folder for Office and Home
- Price
- £14.39
- Rating
- 4.6/5
- Reviews
- 83
- Age
- 1y ago

Stuff 4 Office - Manilla Economy Foolscap Square Cut Folders 180gsm Buff (25/50/100 Pack Sizes) (25)
- Price
- £8.11
- Rating
- 4.3/5
- Reviews
- 105
- Age
- 2y ago

Eastlight Document Wallet Foolscap Assorted Colours 100% Recycled Manilla Paper (Pack of 50)
- Price
- £14.13
- Rating
- 4.5/5
- Reviews
- 514
- Age
- 3y ago

Foolscap Document Wallets 285gsm Assorted Colours Pack of 10 Folders (Assorted)
- Price
- £6.16
- Rating
- 4.6/5
- Reviews
- 565
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
36
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
8%
- Q-Connect22%
- Exacompta21%
- Elba18%
- Guildhall13%
- Nobel12%
- Eastlight5%
- Open — no brand owns it (3 brands, 8%)
Demand
Cardboard Folders search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Cardboard Folders search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cardboard folders18K/yr
- foolscap folders17K/yr
- cardboard folders for paperwork a410K/yr
- manilla folders a49K/yr
- card folders10K/yr
- foolscap document wallet9K/yr
- a4 folders cardboard10K/yr
- a4 cardboard folders7K/yr
- manilla folders4K/yr
- manila folders a44K/yr
Reviews and returns
What reviews say buyers love and hate about Cardboard Folders
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Obviously the purchase by many is because they're cheap not quality
Not great quality bit flimsy
Not very good quality
However, I find these very very thin. flimsy feel
Rather flimsy
not very sturdy
Bit thin
The folders are quite thin
The wallets were a tiny bit thinner than I was expecting
Cannot get many A4 papers in it
only fit for light papers
PAPER THIN A4 FOLDERS
Images are deceptive
some things are not what they seem
Not as advertised
Love
Excellent quality wallets, helped me get my office in order, very pleased, good quality, speedy delivery & relatively strong enough for what I need them for
Good quality folders in a 50 pack
Excellent quality
Exactly what I needed
As described
Do their job perfectly
Fair price
Excellent value
good value of money
Very good to keep papers organised
Perfect for organising documents
Well made and hold many documents
Cool colours
good colour choice
Good,strong and vibrant colours
Return
0.2% Return rate 52% Fixable by listing
these are significantly larger
I expected the wallets to be slightly larger than A4
These folders were bigger than I expected
Obviously the purchase by many is because they're cheap not quality
Not great quality bit flimsy
Not very good quality
Was just sorry it was not an assortment of colours
Completely different colours
Colours are dull
However, I find these very very thin. flimsy feel
Rather flimsy
not very sturdy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cardboard Folders questions
Answered from the same tracked data.









