Campus Notebook
FailDemand is soft, at -30.7% this quarter, so Campus Notebook is a Fail.
- Flapen Score
- 38 / 100Ranks 652 of 835 Stationery & Office Supplies niches · −9 vs the category median of 4738
- Market size
- £52K/yr130K searches / yr
- 90-day growth
- -30.7%search demand this quarter
- Competition
- 41%top-5 click share · 9 brands · 29 sellers
Flapen Score
Campus Notebook against its category
The dotted line is the Stationery & Office Supplies average. Past it, Campus Notebook is stronger. Inside it, weaker.
Market
The Campus Notebook market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Campus Notebook 130K times last year and spent an estimated £52K. The top 5 brands take 96% of clicks. Demand peaks in Aug–Sep. Flapen scores it 38 out of 100, a Fail.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.
- Searches, last 12 months
- 130K
- Growth, 90 days vs prior 90
- -30.7%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £52Ka year
- Peak month
- September3.3× the quietest month
- Top search term
- oxford notebook23K searches a year
02 · Price
A sale here is worth £8.81.
Listings sell for £8.81 on average, from £1.94 to £21.63. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.81 that is £2K to £4K a year per listing.
- Average price
- £8.81under the $15 to $100 sweet spot
- Price range
- £1.94–£21.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #105 within Notebooks, Writing Pads & Diaries. It carries 1,786 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 3.6%
- Average rank
- #105in Notebooks, Writing Pads & Diaries
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,786per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Campus Notebook products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Oxford Campus Pastel A4 Notebooks 140 Page Wirebound Pads with Premium Optik Paper+ Easy Tear Perforation 8 mm Lined with Margin Pack of 3 Notepads
- Price
- £12.60
- Rating
- 4.7/5
- Reviews
- 4,632
- Age
- 6y ago
Oxford A4 Notebook Wirebound 8 mm Lined with Margin 200 Page Pack of 3 Perforated Edge Optik Paper+
- Price
- £12.57
- Rating
- 4.6/5
- Reviews
- 1,370
- Age
- 7y ago
Oxford Campus A4 Notebook Wirebound 8 mm Lined with Margin 140 Page Pack of 5 Notepads Bright Colours Optik Paper+
- Price
- £21.07
- Rating
- 4.8/5
- Reviews
- 5,709
- Age
- 14y ago
Oxford Campus A4 Notebook Wirebound 8 mm Lined with Margin 140 Page Pack of 3 Notepads Bright Colours Optik Paper+
- Price
- £13.27
- Rating
- 4.8/5
- Reviews
- 5,709
- Age
- 7y ago
Oxford A4 Notebooks Twin Pack of Liberty Pastel Colours 140 Pages Scribzee Enabled
- Price
- £8.74
- Rating
- 4.7/5
- Reviews
- 5,376
- Age
- 6y ago
Trending
90-day click momentum
Oxford Campus A4 Notebook Pastel Jotters Pack of 5 Notepads
- Price
- £9.70
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 2mo ago
A4 Notebook 200 Pages Notebook Journal for Women Men Wirebound Spiral Notebooks with 100GSM Lined Paper PVC Waterproof Cover Note Book Notepad for Work Office School Supplies 21.5 x 28.5cm-Pink
- Price
- £7.57
- Rating
- 4.5/5
- Reviews
- 103
- Age
- 11mo ago
Oxford A5 Notebook Pack of 5 Notepads Jotters thick Optik Paper+ 120 Pages 8mm Lined with Margin PEFC Certified Pastel Colours for Students and Professionals
- Price
- £6.12
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 8mo ago
KOKUYO Campus Todai Series Lined Notebook - Semi B5 (252x179x4mm) - 6 mm Ruling - 35 Lines X 30 Pages - Pack of 5 Cover Colors 3CBNx5
- Price
- £10.61
- Rating
- 4.6/5
- Reviews
- 3,655
- Age
- 13y ago
NU Notebooks - Craze Cloud Range - A5 Blue Notebook - Wirebound Notebook - Stationery Notebooks - Ruled Notepad - 110 Pages - Multipack of 3
- Price
- £4.82
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 2y ago
Newest
by launch dateOxford Campus A4 Notebook Pastel Jotters Pack of 5 Notepads
- Price
- £9.70
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 2mo ago
Oxford A5 Notebook Pack of 5 Notepads Jotters thick Optik Paper+ 120 Pages 8mm Lined with Margin PEFC Certified Pastel Colours for Students and Professionals
- Price
- £6.12
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 8mo ago
A4 Notebook 200 Pages Notebook Journal for Women Men Wirebound Spiral Notebooks with 100GSM Lined Paper PVC Waterproof Cover Note Book Notepad for Work Office School Supplies 21.5 x 28.5cm-Pink
- Price
- £7.57
- Rating
- 4.5/5
- Reviews
- 103
- Age
- 11mo ago
Oxford Campus A4 Project Notebook with Dividers Wirebound 8 mm Lined with Margin 200 pages Pack of 1 Optik Paper+ color may vary
- Price
- £8.32
- Rating
- 4.7/5
- Reviews
- 775
- Age
- 2y ago
NU Notebooks - Craze Cloud Range - A5 Blue Notebook - Wirebound Notebook - Stationery Notebooks - Ruled Notepad - 110 Pages - Multipack of 3
- Price
- £4.82
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
29
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
41%
Top 20: 83%
Open market
3%
- Oxford70%
- nu:18%
- Black n' Red3%
- KOKUYO3%
- HIJYOO2%
- FUYOAL1%
- Open — no brand owns it (3 brands, 3%)
Demand
Campus Notebook search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 3.3×
Search terms
Top Campus Notebook search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oxford notebook23K/yr
- nu notebook15K/yr
- oxford notebook a433K/yr
- campus notebook a49K/yr
- pink notebook a49K/yr
- oxford campus notebook a413K/yr
- pink a4 notebook7K/yr
- nu notebook a54K/yr
- oxford a4 notebook4K/yr
- nu notebooks a45K/yr
Reviews and returns
What reviews say buyers love and hate about Campus Notebook
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It's not the cheapest
they are pricey
But the price varies a lot - it's nomally around £2
low quality paper
The paper isnt very thick
The paper is quite thin and see-through, so wouldn't really be good for double-sided use,
I'm not personally keen on pastel colours so the covers don't really do it for me
being purple and not entirely consistent in colour or thickness
Only thing coloured is the front cover
Below average, quite thin
Bigger than I expected
Love
Quality paper
The paper thickness is substantial and feels really smooth and luxurious
The paper is excellent
Overall, they are good quality and look stylish
These notebooks are great quality
Excellent quality
Definitely worth the money
Great Value
Good price
nice colour
A nice colourful pack
The attractive colours
smooth to write on
they are easy to write on
smooth to write on
Return
0.3% Return rate 56% Fixable by listing
Bigger than I expected
low quality paper
The paper isnt very thick
The paper is quite thin and see-through, so wouldn't really be good for double-sided use,
this particular set doesn't fulfil the product listing description
It's not the cheapest
they are pricey
But the price varies a lot - it's nomally around £2
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Campus Notebook questions
Answered from the same tracked data.