Calligraphy Pens

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.

Searches, last 12 months

209K

Growth, 90 days vs prior 90

-19.5%

Conversion, latest week

6.0%

Market size, estimated

£121Ka year

Peak month

December2.6× the quietest month

Top search term

calligraphy pens130K searches a year

Listings sell for £9.63 on average, from £2.97 to £32.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.63 that is £2K to £5K a year per listing.

Average price

£9.63under the $15 to $100 sweet spot

Price range

£2.97–£32.65

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£2K–£5K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

60% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #123 within Pens, Pencils & Writing Supplies. It carries 2,355 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

92%

Out of stock, average day

4.5%

Average rank

#123in Pens, Pencils & Writing Supplies

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,355per listing

Listings tracked

25

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months