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59

calendar 2025-2026

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 21Growth 72Conversion 63Competition 78Returns 97Price range 0Avg price 18Brand share 89Review moat 74Quality gap 37

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Great46%

top-5 brand share — no brand owns this niche

Competition

Great37%

top-5 click share — an open shelf

Review moat

Good539.56

avg incumbent reviews — the moat a new listing must climb

Growth

Good+55.3%

90-day search growth — must beat 0% to launch

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£85K

£85K/yr · 230K searches

Avg price

Bad£6.55

avg listing price — sweet spot $15–$100

Price range

Bad£3.56–£11.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, calendar 2025-2026 is a £85K/yr Amazon United Kingdom market (230K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 59/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

calendar 2025-2026 market data

Units sold / yr
15K–20K
avg 100–250/product
Revenue / yr
£98K–£131K
units × avg price
Conversion rate
5.6%
Avg BSR
#57
Page quality
0%
Prime
94%
Sponsored
97%
Out of stock
57.6%
Avg brand age
27 months
Avg seller age
216 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

35

Top-5 brand share

46%

Top 20: 95%

Top-5 click share

37%

Top 20: 81%

Open market

48%

  • UNITURE12%
  • Scandinote10%
  • SWEETZER & ORANGE9%
  • Giftinghouse9%
  • Rwuptg8%
  • Qupuce6%

Demand & seasonality

Weekly Amazon search volume, last 56 weeks — +55.3% search growth over the last 90 days.
35K25KSpike '25Black Friday '25Spike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 114.1×

Top calendar 2025-2026 search terms

  • monthly calendar12K/yr
  • academic calendar11K/yr
  • 18 month calendar4K/yr
  • calendar 2025-2026153K/yr
  • calendar 2024721/yr
  • wall calendar 2025-202639K/yr
  • 2025/2026 calendar2K/yr
  • 2025-2026 calendar3K/yr
  • 18 month calendar july 2025-20263K/yr
  • 2025 2026 calendar2K/yr
All search terms

Top calendar 2025-2026 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£3K6%£5K9%£8K12%£10K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about calendar 2025-2026

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent Product”

Advertised Vs Actual Product12%

“True to description”

Document Organizing/Classification11%

“is great for organising the family”

Size-Overall10%

“Good size”

Paper Quality8%

“Reasonable paper quality”

Writing Experience8%

“Room to write”

Ease Of Use7%

“Easy to use”

Value For Money6%

“It was cheap”

Design-Overall4%

“Design is great”

Color2%

“Lovely colors”

What buyers complain about

Size-Overall26%

“a lot of people aren't happy with the size”

Value For Money12%

“other than it's a bit expensive for what it is”

Paper Quality9%

“The pages break apart extremely easily”

Quality-Overall9%

“very cheaply put together”

Print Quality8%

“pages printed poorly”

Design-Overall4%

“a stupid layout”

Writing Experience3%

“Very small space to write on daily basis”

Magnetic Strength/Adsorption3%

“didnt have any magnetic strips so had to return”

Strength2%

“flimsy”

Storage Capacity2%

“not a lot of space”

Top return reasons

Size-Overall65%
Advertised Vs Actual Product5%
Magnetic Strength/Adsorption5%
Quality-Overall5%
Paper Quality3%
Writing Experience2%
Strength2%
Print Quality2%
Functionality-Overall2%
Value For Money1%

Common questions

Is calendar 2025-2026 profitable to sell on Amazon United Kingdom?
The niche generates £85K/yr across 34 tracked products. 9 of 18 products launched in the last 360 days are still selling. 90-day search growth is +55.3%. Flapen's verdict: Worth a look (59/100).
How competitive is the calendar 2025-2026 niche?
25 brands and 35 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in calendar 2025-2026?
Top complaints mined from reviews: Size-Overall, Value For Money, Paper Quality. The return rate is 0.5%.
When does demand for calendar 2025-2026 peak?
Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 114.1× the quietest.
What does it cost to enter the calendar 2025-2026 niche?
Listings span £3.56–£11.08; the average listing price is £6.55 (sweet spot $15–$100). The average incumbent carries 540 reviews — the moat a new listing must climb.