calendar 2025-2026
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Review moat
Good539.56avg incumbent reviews — the moat a new listing must climb
Growth
Good+55.3%90-day search growth — must beat 0% to launch
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£85K£85K/yr · 230K searches
Avg price
Bad£6.55avg listing price — sweet spot $15–$100
Price range
Bad£3.56–£11.08cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, calendar 2025-2026 is a £85K/yr Amazon United Kingdom market (230K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 59/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
calendar 2025-2026 market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- £98K–£131K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 97%
- Out of stock
- 57.6%
- Avg brand age
- 27 months
- Avg seller age
- 216 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
35
Top-5 brand share
46%
Top 20: 95%
Top-5 click share
37%
Top 20: 81%
Open market
48%
- UNITURE12%
- Scandinote10%
- SWEETZER & ORANGE9%
- Giftinghouse9%
- Rwuptg8%
- Qupuce6%
Demand & seasonality
Weekly Amazon search volume, last 56 weeks — +55.3% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 114.1×
Top calendar 2025-2026 search terms
- monthly calendar12K/yr
- academic calendar11K/yr
- 18 month calendar4K/yr
- calendar 2025-2026153K/yr
- calendar 2024721/yr
- wall calendar 2025-202639K/yr
- 2025/2026 calendar2K/yr
- 2025-2026 calendar3K/yr
- 18 month calendar july 2025-20263K/yr
- 2025 2026 calendar2K/yr
Top calendar 2025-2026 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scandinote A4 Monthly Planner Pad 52 Sheets Undated Reusable Monthly Layouts (4+ Years) Desk Organiser To Do List & Goal Planner 100gsm Recycled Paper UK Made
Scandinote£9.544.7★58 rev

Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning
UNITURE£5.684.6★848 rev

Calendar 2026-2027 18 Month Wall Calendar from Jul.2026-Dec.2027 30 x 21 cm
Rwuptg£5.454.1★25 rev

Wall Calendar 2026 UK Family Planner A4 Month to View JanDec 12 Month
Milula Studios£5.354.5★472 rev

Calendar 2026 2027 UK 18 Month Large Wall Calendar 30 x 37cm
Thboxes£8.434.7★813 rev
Newest
by launch date
Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning
UNITURE£5.68848 rev

18-Month Family Calendar 2026-2027 July 2026 to December 2027 4 Column Family Planner Couple Calendar A4 Portrait Wall Calendar for Home Office & School
UNITURE£5.39595 rev

Giftinghouse Wall Calendar 2026-2027 UK July 2026 to Dec 2027 - A4 Month to View - 21 x 31cm 18 Month Wall Calendar - Wall Planner with Notes Pages for Each Month - Academic Calendar for Home Office
Giftinghouse£5.9814 rev

S&O Desert Garden Wall Calendar from July 2026-December 2027 - Tear-Off Monthly Calendar - 18 Month Academic Wall Planner - Hanging Organizer to Track Anniversaries & Appointments - 13.5x10.5in
SWEETZER & ORANGE£5.8647 rev

Giftinghouse Wall Calendar 2026-2027 UK - 31x21cm - 18 Months Calendar from July 2026-December 2027 Calendars Academic Calendar - UK Bank Holidays for Office School Home
Giftinghouse£5.8614 rev
Trending
90-day click momentum
Benjia Desk Calendar 2026 Academic Year to 2027 July 2026 to December 2027 18 Months Large Desktop Wall Calendar With Copper Coil Planner Stickers (A4 Colorful)
Benjia£8.304.4★

18-Month Family Calendar 2026-2027 July 2026 to December 2027 4 Column Family Planner Couple Calendar A4 Portrait Wall Calendar for Home Office & School
UNITURE£5.394.6★

Giftinghouse Wall Calendar 2026-2027 UK - 31x21cm - 18 Months Calendar from July 2026-December 2027 Calendars Academic Calendar - UK Bank Holidays for Office School Home
Giftinghouse£5.864.7★

Calendar 2026-2027 18 Month Wall Calendar from Jul.2026-Dec.2027 30 x 21 cm
Rwuptg£5.454.1★

S&O Desert Garden Wall Calendar from July 2026-December 2027 - Tear-Off Monthly Calendar - 18 Month Academic Wall Planner - Hanging Organizer to Track Anniversaries & Appointments - 13.5x10.5in
SWEETZER & ORANGE£5.864.5★
What buyers say about calendar 2025-2026
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“True to description”
“is great for organising the family”
“Good size”
“Reasonable paper quality”
“Room to write”
“Easy to use”
“It was cheap”
“Design is great”
“Lovely colors”
What buyers complain about
“a lot of people aren't happy with the size”
“other than it's a bit expensive for what it is”
“The pages break apart extremely easily”
“very cheaply put together”
“pages printed poorly”
“a stupid layout”
“Very small space to write on daily basis”
“didnt have any magnetic strips so had to return”
“flimsy”
“not a lot of space”
Top return reasons
Common questions
- Is calendar 2025-2026 profitable to sell on Amazon United Kingdom?
- The niche generates £85K/yr across 34 tracked products. 9 of 18 products launched in the last 360 days are still selling. 90-day search growth is +55.3%. Flapen's verdict: Worth a look (59/100).
- How competitive is the calendar 2025-2026 niche?
- 25 brands and 35 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in calendar 2025-2026?
- Top complaints mined from reviews: Size-Overall, Value For Money, Paper Quality. The return rate is 0.5%.
- When does demand for calendar 2025-2026 peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 114.1× the quietest.
- What does it cost to enter the calendar 2025-2026 niche?
- Listings span £3.56–£11.08; the average listing price is £6.55 (sweet spot $15–$100). The average incumbent carries 540 reviews — the moat a new listing must climb.