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Calendar 2024

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $12K a year here, so Calendar 2024 is a Maybe.

Flapen Score
52
52 / 100
Top 28% of 835 Stationery & Office Supplies niches · +5 vs the category median of 47
Market size
£12K/yr33K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
32%top-5 click share · 27 brands · 38 sellers

Flapen Score

Calendar 2024 against its category

The dotted line is the Stationery & Office Supplies average. Past it, Calendar 2024 is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calendar 2024 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Calendar 2024 33K times last year and spent an estimated £12K. The top 5 brands take 42% of clicks. Demand peaks in Jan–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
4.5%
Market size, estimated
£12Ka year
Peak month
January50.9× the quietest month
Top search term
large calendar9K searches a year

02 · Price

A sale here is worth £7.89.

Listings sell for £7.89 on average, from £2.81 to £28.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £7.89 that is £0 to £789 a year per listing.

Average price
£7.89under the $15 to $100 sweet spot
Price range
£2.81–£28.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£789
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 41.4% of listings are out of stock. The average listing ranks #72 within Calendars, Planners & Personal Organisers. It carries 648 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
41.4%
Average rank
#72in Calendars, Planners & Personal Organisers
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
648per listing
Listings tracked
43

04 · Newcomers

Amazon counts 10 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
10Amazon's first-year sales bar
Average brand age
30 months

Products

Top Calendar 2024 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£349£699£1K£1K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

38

Top-5 brand share

42%

Top 20: 93%

Top-5 click share

32%

Top 20: 76%

Open market

52%

  • Thboxes12%
  • Deepton9%
  • SWEETZER & ORANGE8%
  • UNITURE7%
  • Milula Studios7%
  • Hambli6%

Demand

Calendar 2024 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 50.9×

Search terms

Top Calendar 2024 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • large calendar9K/yr
  • wall calender7K/yr
  • 18 month calendar4K/yr
  • kitchen calendar4K/yr
  • office calendar4K/yr
  • calendar 2024721/yr
  • 2024 calendar1K/yr
  • 2024-2025 calendar74/yr
  • 2024 calendar wall68/yr

Reviews and returns

What reviews say buyers love and hate about Calendar 2024

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%+1.00

a lot of people aren't happy with the size

larger

Too small

Value For Money16%−0.15

For the money I expected better

Seemed a bit overpriced for what it was

Too expensive

Quality-Overall13%−0.02

Not good quality

Cheap and nasty

Cheaply made

Paper Quality8%+0.09

Thin flimsy paper

wish the paper was betta quality

The paper is very thin

Durability6%−0.05

It fell to bits

Fell apart

Fell to pieces the moment you turned a page

Love

Advertised Vs Actual Product14%+0.55

As described

As per description

as shown in the photos

Quality-Overall14%−0.02

Excellent Product

It is well made

Excellent for my product just what I needed

Size-Overall11%+1.00

like the size

Good size

fits perfect on fridge

Document Organizing/Classification9%+1.14

Great item - perfect for being organised

Excellent for organising family

Simple, Functional and Perfect for Keeping Us Organised

Paper Quality8%+0.09

The paper quality is good

The paper is adequate

Good clear columns nice thick paper

Return

0.5% Return rate 75% Fixable by listing

Size-Overall62%█▇█▇▇▇

a lot of people aren't happy with the size

larger

Too small

Quality-Overall7%▅█▅▅▄▄

Not good quality

Cheap and nasty

Cheaply made

Paper Quality5%▆▆▆▆█▂

Thin flimsy paper

wish the paper was betta quality

The paper is very thin

Advertised Vs Actual Product4%▃▇▂▂▃█

The ads can't be removed

Not as advertised

Contains Sloppy Ads

Magnetic Strength/Adsorption2%▁▁██▆▇

FAQ

Common Calendar 2024 questions

Answered from the same tracked data.