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Calendar 2023/24

Calendar 2023/24 shows low returns (0.6%), but prices mostly outside the sweet spot ($2.91–$893.23) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 26Growth 21Conversion 28Competition 88Returns 97Price range 10Avg price 95Brand share 95Review moat 68Quality gap 40
This niche Category average

Is Calendar 2023/24 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Calendar 2023/24 is a £105K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 55/100.

Calendar 2023/24: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.3% over the last 90 days and 2.2% of searches end in a purchase.

£105K

revenue / yr

Units sold / yr4K
Search volume / yr-7.3%116K
Conversion rate2.2%
Avg price£41.12

Who owns the niche?

The top 5 brands hold 39% of demand, so 61% of the market is open.

61%

open market share

Brands · sellers42 · 61
Top-5 product click share27%
Open market61%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 66 products

Sponsored placement85%
New entrants (1y)30· 15 succeeded
Avg rating4.5★
Avg reviews765

Top Calendar 2023/24 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 falling

Sellers

61

Top-5 brand share

39%

Top 20: 81%

Top-5 click share

27%

Top 20: 61%

Open market

56%

  • Thboxes10%
  • Deepton9%
  • Collins7%
  • UNITURE7%
  • Milula Studios6%
  • LIMBJEY4%

Calendar 2023/24 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume116KCVR2.2%Products66Brands42Top 5 Brands39%OOS Rate40.3%Rating4.5★Reviews765Avg BSR#179
7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.1×

Top Calendar 2023/24 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • calendars & personal organisers82K/yr
  • large calendar9K/yr
  • calendar planner8K/yr
  • a3 calendar7K/yr
  • 18 month calendar4K/yr
  • office calendar4K/yr
  • 2024/2025 calendar72/yr
  • 24/25 calendar92/yr

What reviews say buyers love and hate about Calendar 2023/24

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Quality-Overall15%

Excellent Product

Advertised Vs Actual Product12%

As advertised,

Document Organizing/Classification10%

Great Family Organizer

Value For Money9%

Excellent value

Size-Overall9%

Decent size

What buyers complain about

60% of reviews
Size-Overall15%

Each box is small

Value For Money10%

the price has just been upped massively

Paper Quality10%

poor quality paper - thin

Quality-Overall8%

Shocking quality

Print Quality4%

pages printed poorly

Calendar 2023/24 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
50%
2Quality-Overall
6%
3Functionality-Overall
5%
4Advertised Vs Actual Product
5%
5Paper Quality
3%

Common Calendar 2023/24 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Calendar 2023/24 55/100 on Amazon United Kingdom — Worth a look. The niche generates £105K/yr across 66 tracked products. 15 of 30 products launched in the last 360 days are still selling. Search demand moved -7.3% over the last 90 days.
Search demand for Calendar 2023/24 on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 4.1× the quietest.