Is calendar 2023/24 profitable to sell on Amazon United Kingdom?

The niche generates £105K/yr across 66 tracked products. 15 of 30 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (55/100).

How competitive is the calendar 2023/24 niche?

42 brands and 61 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in calendar 2023/24?

Top complaints mined from reviews: Size-Overall, Value For Money, Paper Quality. The return rate is 0.6%.

When does demand for calendar 2023/24 peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the calendar 2023/24 niche?

Listings span £2.91–£893.23; the average listing price is £41.12 (sweet spot $15–$100). The average incumbent carries 765 reviews — the moat a new listing must climb.

calendar 2023/24

Worth a look

Shows low returns (0.6%), but prices mostly outside the sweet spot ($2.91–$893.23) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Avg price

Incredible£41.12

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Review moat

Good764.98

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Market size

Okay£105K

£105K/yr · 116K searches

Growth

Bad-7.3%

90-day search growth — must beat 0% to launch

Price range

Bad£2.91–£893.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, calendar 2023/24 is a £105K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

calendar 2023/24 market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £123K–£164K; units × avg price
Conversion rate: 2.2%
Avg BSR: #179
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 40.3%
Avg brand age: 29 months
Avg seller age: 204 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

42 falling

Sellers

Top-5 brand share

39%

Top 20: 81%

Top-5 click share

27%

Top 20: 61%

Open market

56%

Thboxes10%
Deepton9%
Collins7%
UNITURE7%
Milula Studios6%
LIMBJEY4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.1×

Open Trend

Top calendar 2023/24 search terms

calendars & personal organisers82K/yr -11.1%0.4% conv.
large calendar9K/yr -5.9%4.7% conv.
calendar planner8K/yr -17.1%2.0% conv.
a3 calendar7K/yr -3.1%5.6% conv.
18 month calendar4K/yr +89.4%5.9% conv.
office calendar4K/yr +8.8%2.8% conv.
2024/2025 calendar72/yr +0.0%0.0% conv.
24/25 calendar92/yr +0.0%0.0% conv.

All search terms

Top calendar 2023/24 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2026 Calendar UK 18 Month Family Calendar from Jan 2026-Jun 2027 Family Wall Planner with Large Blocks Large Landscape Yearly Planner Hanging Holes Slim Calendars

Deepton£8.094.5★749 rev

Wall Calendar 2026 UK Family Planner A4 Month to View JanDec 12 Month

Milula Studios£5.354.5★472 rev

Calendar 2026 2027 UK 18 Month Large Wall Calendar 30 x 37cm

Thboxes£8.434.7★813 rev

2026 Calendar UK Large Wall Calendar 18 Months Jan 2026-Jun 2027 Family Planner Month to View for Home Office Metal Spiral Thick Paper.29x 37cm

LIMBJEY£6.554.3★30 rev

RETTACY Undated Diary Planner A5 Spiral Hardcover Weekly Monthly LtGreen

RETTACY£10.024.4★164 rev

Newest

by launch date

Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning

UNITURE£5.68848 rev

2mo ago

Giftinghouse Wall Calendar 2026-2027 UK July 2026 to Dec 2027 - A4 Month to View - 21 x 31cm 18 Month Wall Calendar - Wall Planner with Notes Pages for Each Month - Academic Calendar for Home Office

Giftinghouse£5.9814 rev

3mo ago

Calendar 2026-2027 18 Month Wall Calendar from Jul.2026-Dec.2027 30 x 21 cm

Rwuptg£5.4525 rev

6mo ago

Large Wall Calendar 2026 2027 22 x 17 Inch Jul. 2026-Dec. 2027 18 Month

Thboxes£13.6160 rev

7mo ago

Calendar 2026 2027 UK 18 Month Large Wall Calendar 30 x 37cm

Thboxes£8.43813 rev

7mo ago

What buyers say about calendar 2023/24

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Excellent Product”

Advertised Vs Actual Product12%

“As advertised,”

Document Organizing/Classification10%

“Great Family Organizer”

Value For Money9%

“Excellent value”

Size-Overall9%

“Decent size”

Ease Of Use9%

“Easy to use”

Paper Quality6%

“Reasonable paper quality”

Writing Experience5%

“Big enough to write in”

Design-Overall3%

“The design is simple”

Magnetic Strength/Adsorption3%

“Good magnets”

What buyers complain about

Size-Overall15%

“Each box is small”

Value For Money10%

“the price has just been upped massively”

Paper Quality10%

“poor quality paper - thin”

Quality-Overall8%

“Shocking quality”

Print Quality4%

“pages printed poorly”

Advertised Vs Actual Product3%

“Beware the false advertising”

Writing Experience3%

“There's not much space to write”

Durability2%

“Fell apart”

Design-Overall2%

“a stupid layout”

Thickness2%

“The paper is thin”

Top return reasons

Size-Overall50%

Quality-Overall6%

Functionality-Overall5%

Advertised Vs Actual Product5%

Paper Quality3%

Connectivity-Overall3%