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Calendar 2023/24

Maybe

Returns run at only 0.6% of orders. But prices span $2.91–$893.23, mostly outside the sweet spot, so Calendar 2023/24 is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 835 Stationery & Office Supplies niches · +8 vs the category median of 47
Market size
£105K/yr116K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
27%top-5 click share · 42 brands · 61 sellers

Flapen Score

Calendar 2023/24 against its category

The dotted line is the Stationery & Office Supplies average. Past it, Calendar 2023/24 is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calendar 2023/24 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Calendar 2023/24 116K times last year and spent an estimated £105K. The top 5 brands take 39% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
2.2%
Market size, estimated
£105Ka year
Peak month
December4.1× the quietest month
Top search term
calendars & personal organisers82K searches a year

02 · Price

A sale here is worth £41.12.

Listings sell for £41.12 on average, from £2.91 to £893.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £41.12 that is £0 to £4K a year per listing.

Average price
£41.12inside the $15 to $100 sweet spot
Price range
£2.91–£893.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 40.3% of listings are out of stock. The average listing ranks #179 within Calendars, Planners & Personal Organisers. It carries 765 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
40.3%
Average rank
#179in Calendars, Planners & Personal Organisers
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
765per listing
Listings tracked
66

04 · Newcomers

Amazon counts 15 of last year's 30 launches as successful.

30 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
15Amazon's first-year sales bar
Average brand age
29 months

Products

Top Calendar 2023/24 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 falling

Sellers

61

Top-5 brand share

39%

Top 20: 81%

Top-5 click share

27%

Top 20: 61%

Open market

56%

  • Thboxes10%
  • Deepton9%
  • Collins7%
  • UNITURE7%
  • Milula Studios6%
  • LIMBJEY4%

Demand

Calendar 2023/24 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Calendar 2023/24 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calendars & personal organisers82K/yr
  • large calendar9K/yr
  • calendar planner8K/yr
  • a3 calendar7K/yr
  • 18 month calendar4K/yr
  • office calendar4K/yr
  • 2024/2025 calendar72/yr
  • 24/25 calendar92/yr

Reviews and returns

What reviews say buyers love and hate about Calendar 2023/24

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%+0.12

Each box is small

larger

Too small

Value For Money10%−0.09

the price has just been upped massively

Too expensive

Given half way through year could have been priced lower

Paper Quality10%−0.06

poor quality paper - thin

The paper quality is average

Paper is quite thin

Quality-Overall8%−0.03

Shocking quality

Rubbish quality

Not good quality

Print Quality4%−0.07

pages printed poorly

Poor Printing

Printed incorrectly

Love

Quality-Overall15%−0.03

Excellent Product

Really great tool - great for the whole family

It's reasonable quality

Advertised Vs Actual Product12%+0.54

As advertised,

Exactly as shown

As described

Document Organizing/Classification10%+1.36

Great Family Organizer

Simple, Functional and Perfect for Keeping Us Organised

Great item - perfect for being organised

Value For Money9%−0.09

Excellent value

Great value for money

Great deal

Size-Overall9%+0.12

Decent size

A good size for day to day

I actually prefer this size

Return

0.6% Return rate 68% Fixable by listing

Size-Overall50%█▆▆█▆▆

Each box is small

larger

Too small

Quality-Overall6%▄▇▇▄▃█

Shocking quality

Rubbish quality

Not good quality

Functionality-Overall5%█▄▄▅▇▃
Advertised Vs Actual Product5%▂█▅▅▇█

Beware the false advertising

False advertising

Contains Sloppy Ads

Paper Quality3%▄▅█▆▆▄

poor quality paper - thin

The paper quality is average

Paper is quite thin

FAQ

Common Calendar 2023/24 questions

Answered from the same tracked data.