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Business Cards

Fail

Prices span $2.88–$13.94, mostly outside the sweet spot, so Business Cards is a Fail.

Flapen Score
38
38 / 100
Ranks 652 of 835 Stationery & Office Supplies niches · −9 vs the category median of 47
Market size
£69K/yr269K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
69%top-5 click share · 12 brands · 16 sellers

Flapen Score

Business Cards against its category

The dotted line is the Stationery & Office Supplies average. Past it, Business Cards is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Business Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Business Cards 269K times last year and spent an estimated £69K. The top 5 brands take 78% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
2.8%
Market size, estimated
£69Ka year
Peak month
June1.4× the quietest month
Top search term
business cards165K searches a year

02 · Price

A sale here is worth £9.11.

Listings sell for £9.11 on average, from £2.88 to £13.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.11 that is £911 to £2K a year per listing.

Average price
£9.11under the $15 to $100 sweet spot
Price range
£2.88–£13.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£911–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 21% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #154 within Cards & Card Stock. It carries 752 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
21%
Out of stock, average day
0.0%
Average rank
#154in Cards & Card Stock
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
752per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Business Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

16

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

16%

  • Hippowarehouse40%
  • Cimpress13%
  • Invitebay11%
  • Gamanor8%
  • GETONG6%
  • Beanprint6%
  • Open — no brand owns it (6 brands, 16%)

Demand

Business Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Business Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • business cards165K/yr
  • business cards personalised43K/yr
  • personalised business cards23K/yr
  • business card16K/yr
  • custom business cards12K/yr
  • business cards customizable6K/yr
  • buisness cards4K/yr

Reviews and returns

What reviews say buyers love and hate about Business Cards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%+0.60

Not too good they look very cheap

Horrible quality

Rubbish

Print Quality14%−0.15

Printing completely

Uneven cuts/printing off-center

Terrible printing

Value For Money10%+1.30

they were quite expensive

Waste of money

expensive for what they are

Thickness9%−0.06

The cardboard is quite thick

They feel very thin

the sheet is too thin

Advertised Vs Actual Product5%+0.24

Didn't come out as they should

Absolute rubbish and not as advertised

Love

Quality-Overall41%+0.60

Good Quality Cards

Good quality cards

Amazing quality

Value For Money16%+1.30

Fantastic price

Great value

Value for money

Print Quality12%−0.15

The print was crisp and clean

The print on them came out great aswell

lovely quality print

Advertised Vs Actual Product7%+0.24

Exactly what I wanted

just what I imagined

Exactly what I ordered

Ease Of Use5%+0.22

Easy to use

I found the cards handy for me to use

Excellent and easy to make

Return

0.3% Return rate 51% Fixable by listing

Size-Overall47%█▆▆▅▄▁

Too big

Small,

Thin15%▅▃▁▁▁█
Quality-Overall8%▁▂▁▁█▁

Not too good they look very cheap

Horrible quality

Rubbish

Paper Quality6%▁▁▁█▁▁
Double-Sided Printing6%▁▁▇█▁▁

FAQ

Common Business Cards questions

Answered from the same tracked data.