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Business Cards

Fail

Prices span $2.88–$13.94, mostly outside the sweet spot, so Business Cards is a Fail.

Flapen Score
38
38 / 100
Ranks 652 of 835 Stationery & Office Supplies niches · −9 vs the category median of 47
Market size
£69K/yr269K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
69%top-5 click share · 12 brands · 16 sellers

Flapen Score

Business Cards against its category

The dotted line is the Stationery & Office Supplies average. Past it, Business Cards is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Business Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Business Cards 269K times last year and spent an estimated £69K. The top 5 brands take 78% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
2.8%
Market size, estimated
£69Ka year
Peak month
June1.4× the quietest month
Top search term
business cards165K searches a year

02 · Price

A sale here is worth £9.11.

Listings sell for £9.11 on average, from £2.88 to £13.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.11 that is £911 to £2K a year per listing.

Average price
£9.11under the $15 to $100 sweet spot
Price range
£2.88–£13.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£911–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 21% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #154 within Cards & Card Stock. It carries 752 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
21%
Out of stock, average day
0.0%
Average rank
#154in Cards & Card Stock
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
752per listing
Listings tracked
14

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Business Cards products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

16

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

16%

  • Hippowarehouse40%
  • Cimpress13%
  • Invitebay11%
  • Gamanor8%
  • GETONG6%
  • Beanprint6%
  • Open — no brand owns it (6 brands, 16%)

Demand

Business Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Business Cards search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • business cards165K/yr
  • business cards personalised43K/yr
  • personalised business cards23K/yr
  • business card16K/yr
  • custom business cards12K/yr
  • business cards customizable6K/yr
  • buisness cards4K/yr

Reviews and returns

What reviews say buyers love and hate about Business Cards

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“Not too good they look very cheap”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Business Cards questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data