Is burgundy wrapping paper profitable to sell on Amazon United Kingdom?

The niche generates £63K/yr across 12 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -43.0%. Flapen's verdict: Skip it (29/100).

How competitive is the burgundy wrapping paper niche?

8 brands and 10 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in burgundy wrapping paper?

Top complaints mined from reviews: Thickness. The return rate is 2.5%.

What does it cost to enter the burgundy wrapping paper niche?

Listings span £4.18–£12.34; the average listing price is £9.91 (sweet spot $15–$100). The average incumbent carries 1,449 reviews — the moat a new listing must climb.

burgundy wrapping paper

Skip it

Prices mostly outside the sweet spot ($4.18–$12.34) — this niche doesn't clear our bar today.

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Returns

Good2.5%

return rate — above 5% kills the launch gate

Review moat

Good1,449.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£9.91

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad80%

top-5 click share — a locked-up shelf

Market size

Bad£63K

£63K/yr · 82K searches

Growth

Bad-43.0%

90-day search growth — must beat 0% to launch

Price range

Bad£4.18–£12.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, burgundy wrapping paper is a £63K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 29/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

burgundy wrapping paper market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £20K–£25K; units × avg price
Conversion rate: 7.7%
Avg BSR: #781
Page quality: 0%
Prime: 92%
Sponsored: 50%
Out of stock: 20.7%
Avg brand age: 26 months
Avg seller age: 226 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 flat

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

RUSPEPA68%
Vitalizart10%
MAMUNU5%
Geluode5%
BIOBROWN5%
HJIJIAY3%
Open — no brand owns it (2 brands, 4%)

Demand

Weekly Amazon search volume, last 30 weeks — -43.0% search growth over the last 90 days.

Open Trend

Top burgundy wrapping paper search terms

burgundy wrapping paper57K/yr -49.0%5.2% conv.
burgundy wrapping paper roll11K/yr -26.9%6.6% conv.
dark red wrapping paper6K/yr -25.5%5.8% conv.
burgundy christmas wrapping paper7K/yr +10.0%0.0% conv.

All search terms

Top burgundy wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RUSPEPA Burgundy Matte Wrapping Paper Mini Roll Wine Red Solid Color Pearly-luster Paper Perfect for Christmas Wedding Birthday Valentines Day Baby Shower Anniversary 43.2 cm X 10 m

RUSPEPA£8.264.5★1,030 rev

RUSPEPA Kraft Paper Roll - 44.5 cm x 10 m - Recyclable Paper Perfect for Wrapping Craft Packing Floor Covering Dunnage Parcel Table Runner Wine Red

RUSPEPA£10.754.3★311 rev

RUSPEPA Wine Red Wrapping Paper Solid Color for Christmas Wedding Birthday Shower Congrats and Holiday - 44.5cm x 10m

RUSPEPA£11.124.2★470 rev

Vitalizart Burgundy Wrapping Paper 43 cm x 5 m Pearlescent Gift Wrapping Paper Roll & Organza Ribbons & Gift Tags Set for Valentines Wedding Brithday Christmas Baby Shower

Vitalizart£11.544.6★5 rev

Red Wrapping Paper Roll Matte 43cm x 10m Red and Gold Foil Birthday Gift Wrapping Paper Recyclable Kraft Gift Wrap Paper for Christmas Birthday Wedding New Year Valentines Day

MAMUNU£11.014.3★141 rev

Newest

by launch date

Reversible Wrapping Paper Roll 43cm x 10m Pearly-Lustre Gift Wrap Paper Dual-Sided Wrapping paper for Birthday Valentines Day Wedding Baby Shower Christmas Party (burgundy)

HJIJIAY£7.607 rev

2mo ago

Vitalizart Burgundy Wrapping Paper 43 cm x 5 m Pearlescent Gift Wrapping Paper Roll & Organza Ribbons & Gift Tags Set for Valentines Wedding Brithday Christmas Baby Shower

Vitalizart£11.545 rev

4mo ago

Embellished Metallic Gold and Silver Irregular Foil Dots On Neutral Solid Burgundy Red Wrapping Paper - 1 Mini Roll 43x300cm Per Roll Perfect for Birthday Wedding Baby Shower Men Women

Geluode£7.481 rev

5mo ago

BIOBROWN Red Kraft Wrapping Paper Roll 43cm x 10m Matte Solid Color Gift Wrap Textured Paper for Christmas Birthday Holiday Wedding Anniversaries Parties

BIOBROWN£12.3420 rev

1y ago

Red Wrapping Paper Roll Matte 43cm x 10m Red and Gold Foil Birthday Gift Wrapping Paper Recyclable Kraft Gift Wrap Paper for Christmas Birthday Wedding New Year Valentines Day

MAMUNU£11.01141 rev

1y ago

What buyers say about burgundy wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Color35%

“Love the colour., great value”

Thickness25%

“Very thick, good quality wrapping paper”

Stitch/Finish/Polish10%

“The finish on the paper is pearlized so looks beautiful”

Quality-Overall10%

“The quality is very good”

Gifting Purpose10%

“Beautiful wrapping paper that can be used for birthday gifts, wedding gifts, Xmas gifts, male or female”

What buyers complain about

Thickness20%

“the paper is quite thick”

Top return reasons

Color45%

Size-Overall30%

Material Quality10%