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Burgundy Wrapping Paper

prices mostly outside the sweet spot ($4.18–$12.34) — Burgundy Wrapping Paper doesn't clear our bar today.

Flapen Score

29
Skip it
Market size 16Growth 3Conversion 78Competition 17Returns 62Price range 0Avg price 33Brand share 18Review moat 51Quality gap 30
This niche Category average

Is Burgundy Wrapping Paper profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Burgundy Wrapping Paper is a £63K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 29/100.

Burgundy Wrapping Paper: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -43.0% over the last 90 days and 7.7% of searches end in a purchase.

£63K

revenue / yr

Units sold / yr3K
Search volume / yr-43.0%82K
Conversion rate7.7%
Avg price£9.91

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers8 · 10
Top-5 product click share80%
Open market7%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement50%
New entrants (1y)3· 0 succeeded
Avg rating4.6★
Avg reviews1,449

Top Burgundy Wrapping Paper products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

£0£6K£13K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

10

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

4%

  • RUSPEPA68%
  • Vitalizart10%
  • MAMUNU5%
  • Geluode5%
  • BIOBROWN5%
  • HJIJIAY3%
  • Open — no brand owns it (2 brands, 4%)

Burgundy Wrapping Paper demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume82KCVR7.7%Products12Brands8Top 5 Brands93%OOS Rate20.7%Rating4.6★Reviews1,449Avg BSR#781
700500Spike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top Burgundy Wrapping Paper search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • burgundy wrapping paper57K/yr
  • burgundy wrapping paper roll11K/yr
  • dark red wrapping paper6K/yr
  • burgundy christmas wrapping paper7K/yr

What reviews say buyers love and hate about Burgundy Wrapping Paper

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Color35%

Love the colour., great value

Thickness25%

Very thick, good quality wrapping paper

Stitch/Finish/Polish10%

The finish on the paper is pearlized so looks beautiful

Quality-Overall10%

The quality is very good

Gifting Purpose10%

Beautiful wrapping paper that can be used for birthday gifts, wedding gifts, Xmas gifts, male or female

What buyers complain about

20% of reviews
Thickness20%

the paper is quite thick

Burgundy Wrapping Paper return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

80%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
45%
2Size-Overall
30%
3Material Quality
10%
4Quality-Overall
10%
5Advertised Vs Actual Product
5%

Common Burgundy Wrapping Paper questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Burgundy Wrapping Paper 29/100 on Amazon United Kingdom — Skip it. The niche generates £63K/yr across 12 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -43.0% over the last 90 days.
Burgundy Wrapping Paper buyers on Amazon United Kingdom complain most about Thickness, the themes mined from the niche's reviews. Its return rate is 2.5%.