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Burgundy Wrapping Paper

Fail

Prices span $4.18–$12.34, mostly outside the sweet spot, so Burgundy Wrapping Paper is a Fail.

Flapen Score
29
29 / 100
Ranks 777 of 835 Stationery & Office Supplies niches · −18 vs the category median of 47
Market size
£63K/yr82K searches / yr
90-day growth
-43.0%search demand this quarter
Competition
80%top-5 click share · 8 brands · 10 sellers

Flapen Score

Burgundy Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Burgundy Wrapping Paper is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burgundy Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Burgundy Wrapping Paper 82K times last year and spent an estimated £63K. The top 5 brands take 93% of clicks. Flapen scores it 29 out of 100, a Fail.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -43.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-43.0%
Conversion, latest week
7.7%
Market size, estimated
£63Ka year
Top search term
burgundy wrapping paper57K searches a year

02 · Price

A sale here is worth £9.91.

Listings sell for £9.91 on average, from £4.18 to £12.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £9.91 that is £0 to £991 a year per listing.

Average price
£9.91under the $15 to $100 sweet spot
Price range
£4.18–£12.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£991
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 20.7% of listings are out of stock. The average listing ranks #781 within Paper. It carries 1,449 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
92%
Out of stock, average day
20.7%
Average rank
#781in Paper
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,449per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Burgundy Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

10

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

4%

  • RUSPEPA68%
  • Vitalizart10%
  • MAMUNU5%
  • Geluode5%
  • BIOBROWN5%
  • HJIJIAY3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Burgundy Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '26JanFebMarAprMayJunJul

Peak months: Jan, Mar · busiest ÷ quietest = 3.5× · 7 of 12 months tracked

Search terms

Top Burgundy Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burgundy wrapping paper57K/yr
  • burgundy wrapping paper roll11K/yr
  • dark red wrapping paper6K/yr
  • burgundy christmas wrapping paper7K/yr

Reviews and returns

What reviews say buyers love and hate about Burgundy Wrapping Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness20%

the paper is quite thick

Love

Color35%

Love the colour., great value

Lovely rich colour in a burgundy

Lovely rich colour

Thickness25%

Very thick, good quality wrapping paper

Stitch/Finish/Polish10%

The finish on the paper is pearlized so looks beautiful

Quality-Overall10%

The quality is very good

Gifting Purpose10%

Beautiful wrapping paper that can be used for birthday gifts, wedding gifts, Xmas gifts, male or female

Return

2.5% Return rate 80% Fixable by listing

Color45%▁▁▅▁█▅
Size-Overall30%▁█▁▁▁▁
Material Quality10%▁▁█▁▁▁
Quality-Overall10%▁▁█▁▁▁
Advertised Vs Actual Product5%▁▁▁▁▁█

FAQ

Common Burgundy Wrapping Paper questions

Answered from the same tracked data.