Bullet Journal
FailDemand is soft, at -9.5% this quarter, so Bullet Journal is a Fail.
- Flapen Score
- 38 / 100Ranks 652 of 835 Stationery & Office Supplies niches · −9 vs the category median of 4738
- Market size
- £103K/yr444K searches / yr
- 90-day growth
- -9.5%search demand this quarter
- Competition
- 54%top-5 click share · 11 brands · 26 sellers
Flapen Score
Bullet Journal against its category
The dotted line is the Stationery & Office Supplies average. Past it, Bullet Journal is stronger. Inside it, weaker.
Market
The Bullet Journal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bullet Journal 444K times last year and spent an estimated £103K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 444K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.
- Searches, last 12 months
- 444K
- Growth, 90 days vs prior 90
- -9.5%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £103Ka year
- Peak month
- January4.3× the quietest month
- Top search term
- bullet journal225K searches a year
02 · Price
A sale here is worth £10.05.
Listings sell for £10.05 on average, from £4.95 to £24.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.05 that is £3K to £5K a year per listing.
- Average price
- £10.05under the $15 to $100 sweet spot
- Price range
- £4.95–£24.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #78 within Notebooks, Writing Pads & Diaries. It carries 2,985 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 7.9%
- Average rank
- #78in Notebooks, Writing Pads & Diaries
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,985per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Bullet Journal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Smarpau A5 Dotted Notebook Bullet Dot Grid Journal with 180 Pages
- Price
- £4.95
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 6mo ago
STATIONERY ISLAND Bullet Dotted Journal A5 Hardcover Dotted Notebook Thick 120gsm Paper 180 Pages Journal Notebook
- Price
- £6.36
- Rating
- 4.7/5
- Reviews
- 9,117
- Age
- 7y ago
Smarpau Bullet Dotted Journal A5 180 Pages Dot Grid Notebook
- Price
- £5.25
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 6mo ago
LEUCHTTURM1917 363572 Bullet Journal Edition 2 Medium (A5) Hardcover 206 Numbered Pages Black Dotted with 120g/sqm Paper
- Price
- £24.88
- Rating
- 4.7/5
- Reviews
- 1,641
- Age
- 5y ago
STATIONERY ISLAND Bullet Dotted Journal A5 Thick Notebook 100gsm Paper 360 Pages Hardback Journal Notebook with Pen Holder Inner Pocket 2 Bookmarks
- Price
- £7.66
- Rating
- 4.6/5
- Reviews
- 694
- Age
- 2y ago
Trending
90-day click momentumSmarpau Bullet Dotted Journal A5 180 Pages Dot Grid Notebook
- Price
- £5.25
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 6mo ago
Smarpau A5 Dotted Notebook Bullet Dot Grid Journal with 180 Pages
- Price
- £4.95
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 6mo ago
SIGEL JB103 Bullet Journal Notebook A5+ Dotted hardcover 200 Pages 120 g/m Paper | for Hand Lettering Organisation & journaling | Elastic Closure Pink/Orange Jolie
- Price
- £5.41
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 2y ago
Ottergami The Pro Bullet Dotted Journal 150gsm A5 Notebook Brown
- Price
- £10.77
- Rating
- 4.6/5
- Reviews
- 6,781
- Age
- 6y ago
Ottergami Classic Bullet Dotted Journal 150gsm A5 Notebook Blue Speckled
- Price
- £11.59
- Rating
- 4.6/5
- Reviews
- 6,781
- Age
- 6y ago
Newest
by launch dateSmarpau A5 Dotted Notebook Bullet Dot Grid Journal with 180 Pages
- Price
- £4.95
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 6mo ago
Smarpau Bullet Dotted Journal A5 180 Pages Dot Grid Notebook
- Price
- £5.25
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 6mo ago
LEUCHTTURM1917 373022 Bullet Journal Edition 2 Medium (A5) Hardcover 206 numbered pages Turquoise25 dotted
- Price
- £24.19
- Rating
- 4.7/5
- Reviews
- 1,641
- Age
- 1y ago
Smarpau A5 Notebook Bullet Dotted Journal 320 Pages Hardcover Leather Notebook with 100GSM Thick Paper Journal for Women Men Writing - 14.5 x 21cm Purple
- Price
- £6.54
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 1y ago
Smarpau Bullet Dotted Journal A5 Thick Notebook 360 Numbered Pages 100gsm Paper No Bleed for Writing Leather Journal Notebook for Women Men Work School Office - 14.5 x 21cm Pink
- Price
- £6.79
- Rating
- 4.2/5
- Reviews
- 255
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
26
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
54%
Top 20: 92%
Open market
7%
- Smarpau33%
- STATIONERY ISLAND27%
- Ottergami12%
- LEUCHTTURM191712%
- RETTACY5%
- EMSHOI4%
- Open — no brand owns it (5 brands, 7%)
Demand
Bullet Journal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 4.3×
Search terms
Top Bullet Journal search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bullet journal225K/yr
- dotted notebook58K/yr
- dotted journal56K/yr
- a5 dotted notebook17K/yr
- dotted notebook a523K/yr
- notebook dotted11K/yr
- dot grid notebook7K/yr
- journal dotted8K/yr
- a5 dotted journal8K/yr
- dotted journal a56K/yr
Reviews and returns
What reviews say buyers love and hate about Bullet Journal
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Paper is a bit flimsy
Nice paper, not excellent or extremely smooth
Paper thickness could be a bit better
Not a5. Not a5
pen strap broke within two months
Pen strap broke after a few days of light use though
But they not the same quality as Leuctturm so were returned
overall quality lets it down
not excellent or extremely smooth
I have got some bleed through from carbon black ink
Love
lovely feel of paper
Nice quality paper
Paper is thick
Excellent quality
really good quality perfect for notebook things
High quality journal
Great item for the price
Fab value for money
Great value for money
really lovely to write on
otherwise really nice for journalling
Turn them and you get A5 size which is brilliant to write on
Usefull
its a great way to use my phone less
Return
0.7% Return rate 39% Fixable by listing
Paper is a bit flimsy
Nice paper, not excellent or extremely smooth
Paper thickness could be a bit better
Not a5. Not a5
A little heavy for carrying around
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bullet Journal questions
Answered from the same tracked data.