Budget Planner
FailPrices span $5.36–$12.11, mostly outside the sweet spot, so Budget Planner is a Fail.
- Flapen Score
- 32 / 100Ranks 736 of 835 Stationery & Office Supplies niches · −15 vs the category median of 4732
- Market size
- £30K/yr184K searches / yr
- 90-day growth
- -18.0%search demand this quarter
- Competition
- 66%top-5 click share · 10 brands · 14 sellers
Flapen Score
Budget Planner against its category
The dotted line is the Stationery & Office Supplies average. Past it, Budget Planner is stronger. Inside it, weaker.
Market
The Budget Planner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Budget Planner 184K times last year and spent an estimated £30K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.
- Searches, last 12 months
- 184K
- Growth, 90 days vs prior 90
- -18.0%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £30Ka year
- Peak month
- January3.4× the quietest month
- Top search term
- budget planner114K searches a year
02 · Price
A sale here is worth £7.76.
Listings sell for £7.76 on average, from £5.36 to £12.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £7.76 that is £776 to £2K a year per listing.
- Average price
- £7.76under the $15 to $100 sweet spot
- Price range
- £5.36–£12.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £776–£2K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #353 within Calendars, Planners & Personal Organisers. It carries 4,667 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 16.4%
- Average rank
- #353in Calendars, Planners & Personal Organisers
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,667per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Budget Planner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Undated Budget Planner with Tag Stickers A5 Monthly Budget Planner Budget Book with Expense & Saving Tracker for Money Management and Saving(Pink)
- Price
- £5.36
- Rating
- 4.1/5
- Reviews
- 242
- Age
- 1y ago
Clever Fox Budget Planner - Expense Tracker Notebook. Monthly Budgeting Organizer Finance Logbook & Accounts Book Bill Tracker A5 (Rose Gold)
- Price
- £9.71
- Rating
- 4.6/5
- Reviews
- 29,374
- Age
- 7y ago
Budget Planner Undated 12-Month Financial Organizer with Expense Tracker
- Price
- £5.52
- Rating
- 4.2/5
- Reviews
- 187
- Age
- 1y ago
Budget Planner - Monthly Finance Organizer with Expense Tracker Notebook to Manage Your Money Effectively Undated Finance Planner/Account Book Start Anytime 1 Year Use A5 Rose
- Price
- £7.65
- Rating
- 4.4/5
- Reviews
- 6,117
- Age
- 5y ago
Budget Planner Undated Monthly Finance Organizer Expense Tracker Notebook with Monthly Goals Checklist Analysis Graph A5 Size
- Price
- £5.40
- Rating
- 4.1/5
- Reviews
- 242
- Age
- 1y ago
Trending
90-day click momentum
Undated Monthly Budget Planner & Organiser - 14-Month Money Management Notebook with Expense Tracker Debt Planner & Bill Organiser for Effective Personal Finance (Pink)
- Price
- £6.87
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 5mo ago
Clever Fox Budget Planner - Expense Tracker Notebook. Monthly Budgeting Organizer Finance Logbook & Accounts Book Bill Tracker A5 (Turquoise)
- Price
- £9.90
- Rating
- 4.6/5
- Reviews
- 29,374
- Age
- 7y ago
SWEETZER & ORANGE S&O Budget Tracker Notebook - Spending Schedule Notepad to Stay Organized - Savings Journal - Finance Planner - Expense Diary & Money Book - 160 Pages 6.4 x 8.4
- Price
- £6.08
- Rating
- 4.6/5
- Reviews
- 595
- Age
- 3y ago
Budget Planner - Monthly Finance Organizer with Expense Tracker Notebook to Manage Your Money Effectively Undated Finance Planner/Account Book Start Anytime 1 Year Use A5 Teal
- Price
- £7.55
- Rating
- 4.4/5
- Reviews
- 6,117
- Age
- 5y ago
Budget Planner - Monthly Budget Book with Expense & Bill Tracker - Undated 12 Month Financial Planner & Account Book Organizer to Take Control of Your Money - Black
- Price
- £5.53
- Rating
- 4.2/5
- Reviews
- 187
- Age
- 1y ago
Newest
by launch dateUndated Monthly Budget Planner & Organiser - 14-Month Money Management Notebook with Expense Tracker Debt Planner & Bill Organiser for Effective Personal Finance (Pink)
- Price
- £6.87
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 5mo ago
Budget Planner Undated Monthly Finance Organizer Expense Tracker Notebook with Monthly Goals Checklist Analysis Graph A5 Size
- Price
- £5.40
- Rating
- 4.1/5
- Reviews
- 242
- Age
- 1y ago
Budget Planner - Monthly Budget Book 2025 with Expense & Bill Tracker - Undated 12 Month Financial Planner/Account Book calendar organizer to Take Control of Your Money
- Price
- £5.93
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 1y ago
Undated Budget Planner with Tag Stickers A5 Monthly Budget Planner Budget Book with Expense & Saving Tracker for Money Management and Saving(Pink)
- Price
- £5.36
- Rating
- 4.1/5
- Reviews
- 242
- Age
- 1y ago
Budget Planner Undated 12-Month Financial Organizer with Expense Tracker
- Price
- £5.52
- Rating
- 4.2/5
- Reviews
- 187
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
14
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
11%
- KAICN39%
- Nokingo14%
- KMQOY14%
- Clever Fox13%
- Pukka Pad5%
- Getvow4%
- Open — no brand owns it (4 brands, 11%)
Demand
Budget Planner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Budget Planner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- budget planner114K/yr
- budget book20K/yr
- finance planner14K/yr
- budget6K/yr
- financial planner7K/yr
- budget planner book5K/yr
- budgeting planner4K/yr
- money planner4K/yr
- budget planner 202611K/yr
Reviews and returns
What reviews say buyers love and hate about Budget Planner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smaller then it looks
Its smaller better ones out there
Also as someone with Dylexia writing over the grey words with my own item would just make things way too hard to read
flexible
I'd rather have a better laid out planner
too much space for the debts/savings
Love
Good planner
It helps me to keep everything clear, and organised
Very useful organiser
Easy to use
Easy to track budget use
Brilliant, simple
Superb bit of kit
Good quality
Good quality and pages also made of slightly thicker pages, that do not bleed when used
Good size
The size is convenient and the appearance is both pleasing and discreet, with strong, practical binding
Size good for larger handbag use
As described
Does what it says on the tin
Just as described
Return
1.0% Return rate 32% Fixable by listing
Smaller then it looks
Its smaller better ones out there
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Budget Planner questions
Answered from the same tracked data.