Brother in Law Birthday Card

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months

195K

Growth, 90 days vs prior 90

-0.8%

Conversion, latest week

10.7%

Market size, estimated

£66Ka year

Peak month

February2.0× the quietest month

Top search term

brother in law birthday card139K searches a year

Listings sell for £3.17 on average, from £1.93 to £3.94. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £3.17 that is £793 to £2K a year per listing.

Average price

£3.17under the $15 to $100 sweet spot

Price range

£1.93–£3.94

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

£793–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

71% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #3,653 within Cards & Card Stock. It carries 264 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

92%

Out of stock, average day

4.1%

Average rank

#3,653in Cards & Card Stock

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

264per listing

Listings tracked

52

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months