brother in law birthday card
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($1.93–$3.94) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Great264.23avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Market size
Bad£66K£66K/yr · 195K searches
Avg price
Bad£3.17avg listing price — sweet spot $15–$100
Price range
Bad£1.93–£3.94cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, brother in law birthday card is a £66K/yr Amazon United Kingdom market (195K searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
brother in law birthday card market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- £63K–£79K
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #3,653
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 71%
- Out of stock
- 4.1%
- Avg brand age
- 38 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
45
Top-5 brand share
47%
Top 20: 94%
Top-5 click share
32%
Top 20: 76%
Open market
47%
- Piccadilly Greetings16%
- Cherry Orchard12%
- Old English Company7%
- Purple Fox7%
- Hey Chimp6%
- Olivia Samuel6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.0×
Top brother in law birthday card search terms
- brother in law birthday card139K/yr
- brother in law birthday cards for men17K/yr
- birthday card brother in law18K/yr
- birthday card for brother in law10K/yr
- birthday cards for brother in law6K/yr
- brother in law card6K/yr
Top brother in law birthday card products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Piccadilly Greetings Piccadilly Greetings Modern Birthday Card Brother In Law - 8 x 6 inches
Piccadilly Greetings£2.774.6★2,180 rev
Cherry Orchard Brother In Law Birthday card Stylish Birthday Card Shimmering Foil Border comes complete with Envelope
Cherry Orchard£2.804.9★73 rev
Brother in Law Birthday Card - A Little Birthday Toast - Funny Birthday Cards for Brother in Law
Purple Fox£3.284.7★168 rev
Piccadilly Greetings Regal Publishing Birthday Card Brother In Law - 8 x 6 inches C81064
Piccadilly Greetings£2.614.6★2,180 rev
Funny Brother-in-Law Birthday Card - Grumpy Gorilla Design for Him - Fun Happy Birthday Card for Brother-in-Law - A5 Size Card with Yellow Envelope
Olivia Samuel£3.344.7★364 rev
Newest
by launch dateCherry Orchard Brother In Law Birthday card Stylish Birthday Card Shimmering Foil Border comes complete with Envelope
Cherry Orchard£2.8073 rev
Brother in Law Birthday Card - A Little Birthday Toast - Funny Birthday Cards for Brother in Law
Purple Fox£3.28168 rev
Jonny Javelin Special Brother In Law Birthday Card - Happy Birthday Card with Traditional Pub Design and Embossed Foil Details - Birthday Card for Men
Jonny Javelin£3.7049 rev
Funny Birthday Card for Brother in Law - Nothing You Can Do About It Chimp Birthday Card for Him - Hilarious Birthday Card from Family - Gift for Him - Blank Inside
Old English Company£3.3230 rev
Beautiful Gold Birthday Cards for Brother in Law
Giftzie£3.37435 rev
Trending
90-day click momentumFunny Brother-in-Law Birthday Card - Grumpy Gorilla Design for Him - Fun Happy Birthday Card for Brother-in-Law - A5 Size Card with Yellow Envelope
Olivia Samuel£3.344.7★
Brother In Law Birthday Card - Male Men For Him Script - Size: 23cm x 15.5cm (9x6) C75F
Simon Elvin£2.855.0★
Funny Birthday Card for Brother in Law - Nothing You Can Do About It Chimp Birthday Card for Him - Hilarious Birthday Card from Family - Gift for Him - Blank Inside
Old English Company£3.324.9★
doodlecards Brother-in-Law Birthday Card Garden Shed Medium Size with Plain Envelope
doodlecards£3.304.8★
doodlecards Brother-in-Law Birthday Card Beer and Crisps Medium Size with Plain Envelope
doodlecards£3.314.8★
What buyers say about brother in law birthday card
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Value for money”
“Fun card”
“As shown very nice”
“Great design”
“Card size”
“Good clear print on good quality card”
“The sixpence seemed a nice gift”
“Vibrant colours quality card”
“Such a good range”
What buyers complain about
“Didnt fit in the envelope”
“I could not use it”
“Item faulty”
“Not as expected”
“but the card was flimsy”
Top return reasons
Common questions
- Is brother in law birthday card profitable to sell on Amazon United Kingdom?
- The niche generates £66K/yr across 52 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the brother in law birthday card niche?
- 28 brands and 45 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in brother in law birthday card?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Defective Material/Parts. The return rate is 0.1%.
- When does demand for brother in law birthday card peak?
- Demand is steady year-round — the busiest month runs 2.0× the quietest.
- What does it cost to enter the brother in law birthday card niche?
- Listings span £1.93–£3.94; the average listing price is £3.17 (sweet spot $15–$100). The average incumbent carries 264 reviews — the moat a new listing must climb.