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Brother Christmas Card

Fail

The top 5 products take 100% of clicks, so Brother Christmas Card is a Fail.

Flapen Score
27
27 / 100
Ranks 791 of 835 Stationery & Office Supplies niches · −20 vs the category median of 47
Market size
£22K/yr118K searches / yr
90-day growth
-29.9%search demand this quarter
Competition
100%top-5 click share · 3 brands · 12 sellers

Flapen Score

Brother Christmas Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Brother Christmas Card is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brother Christmas Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brother Christmas Card 118K times last year and spent an estimated £22K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-29.9%
Conversion, latest week
6.7%
Market size, estimated
£22Ka year
Peak month
December488.9× the quietest month
Top search term
brother christmas card65K searches a year

02 · Price

A sale here is worth £2.74.

Listings sell for £2.74 on average, from £2.14 to £3.26. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £2.74 that is £274 to £685 a year per listing.

Average price
£2.74under the $15 to $100 sweet spot
Price range
£2.14–£3.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£274–£685
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #6,835 within Cards & Card Stock. It carries 33 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
16.5%
Average rank
#6,835in Cards & Card Stock
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
33per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Brother Christmas Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Me To You51%
  • Piccadilly Greetings39%
  • Hallmark10%

Demand

Brother Christmas Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26OctNovDecJanFebJunJulAugSepOctNovDecJanFebMarJun

Peak months: Nov, Dec · busiest ÷ quietest = 488.9×

Search terms

Top Brother Christmas Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brother christmas card65K/yr
  • christmas card brother18K/yr
  • brother xmas card8K/yr
  • christmas cards brother8K/yr
  • christmas cards for brother5K/yr
  • brother christmas cards5K/yr
  • christmas card for brother9K/yr

FAQ

Common Brother Christmas Card questions

Answered from the same tracked data.