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Boys Wrapping Paper

Maybe

Returns run at only 0.2% of orders. But prices span $1.50–$12.00, mostly outside the sweet spot, so Boys Wrapping Paper is a Maybe.

Flapen Score
58
58 / 100
Top 9% of 835 Stationery & Office Supplies niches · +11 vs the category median of 47
Market size
£186K/yr389K searches / yr
90-day growth
+3.2%search demand this quarter
Competition
23%top-5 click share · 42 brands · 63 sellers

Flapen Score

Boys Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Boys Wrapping Paper is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boys Wrapping Paper 389K times last year and spent an estimated £186K. The top 5 brands take 37% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 389K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £186K a year.

Searches, last 12 months
389K
Growth, 90 days vs prior 90
+3.2%
Conversion, latest week
8.0%
Market size, estimated
£186Ka year
Peak month
October1.3× the quietest month
Top search term
boys wrapping paper61K searches a year

02 · Price

A sale here is worth £5.99.

Listings sell for £5.99 on average, from £1.50 to £12.00. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £5.99 that is £1K to £3K a year per listing.

Average price
£5.99under the $15 to $100 sweet spot
Price range
£1.50–£12.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #223 within Paper. It carries 473 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
99%
Out of stock, average day
2.5%
Average rank
#223in Paper
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
473per listing
Listings tracked
83

04 · Newcomers

Amazon counts 1 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Boys Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 falling

Sellers

63

Top-5 brand share

37%

Top 20: 82%

Top-5 click share

23%

Top 20: 60%

Open market

59%

  • LZRinue11%
  • eco wrap10%
  • HBell6%
  • AeLion5%
  • BIOBROWN5%
  • WERNNSAI4%

Demand

Boys Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Boys Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys wrapping paper61K/yr
  • boys wrapping paper birthday47K/yr
  • wrapping paper boys36K/yr
  • kids wrapping paper45K/yr
  • boys birthday wrapping paper37K/yr
  • kids wrapping paper birthday14K/yr
  • boy wrapping paper17K/yr
  • birthday wrapping paper roll boys23K/yr
  • wrapping paper kids13K/yr
  • boys wrapping paper roll11K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Wrapping Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.06

Its a Short

it is really big

Item very small

Quality-Overall13%+2.93

Poor quality

Rubbish

the presents look so untidy not a good product at all

Value For Money11%+0.64

To expensive

Expensive

Over priced

Color9%−0.10

The colors are muted

Muted colors

Faded colour

Thickness6%+0.03

Their wrapping paper is a bit thicker than other brands

Its thicker than a4 paper

It is thick

Love

Quality-Overall36%+2.93

Gives gifts a real feeling of quality

Amazing quality

The quality is amazing and thick

Value For Money14%+0.64

Reasonable price

Good price

Excellent value for money

Paper Quality8%+0.43

Great paper

Nice thick paper and cute design

Great wrapping paper

Thickness7%+0.03

Perfect thickness for wrapping

Nice thickness

These sheets are also pretty thick

Color6%−0.10

Bright colours

Lovely colour

Beautiful colours

Return

0.2% Return rate 74% Fixable by listing

Size-Overall59%▅▆██▇▇

Its a Short

it is really big

Item very small

Quality-Overall9%▁▃█▃▃▃

Poor quality

Rubbish

the presents look so untidy not a good product at all

Value For Money5%█▁▂▁▇▂

To expensive

Expensive

Over priced

Advertised Vs Actual Product5%▁█▅▃▇█
Color4%▁▁▁▁▄█

The colors are muted

Muted colors

Faded colour

FAQ

Common Boys Wrapping Paper questions

Answered from the same tracked data.