Boys Pencil Case

Shoppers searched for this 577K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +67.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.

Searches, last 12 months

577K

Growth, 90 days vs prior 90

+67.7%

Conversion, latest week

2.9%

Market size, estimated

£121Ka year

Peak month

August12.4× the quietest month

Top search term

pencil case for boys222K searches a year

Listings sell for £7.35 on average, from £3.39 to £22.37. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £7.35 that is £2K to £4K a year per listing.

Average price

£7.35under the $15 to $100 sweet spot

Price range

£3.39–£22.37

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

68% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #185 within Office Supplies. It carries 997 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

97%

Out of stock, average day

11.8%

Average rank

#185in Office Supplies

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

997per listing

Listings tracked

34

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

1Amazon's first-year sales bar

Average brand age

27 months