Boys Birthday Cards

Shoppers searched for this 310K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months

310K

Growth, 90 days vs prior 90

-0.7%

Conversion, latest week

13.2%

Market size, estimated

£126Ka year

Peak month

November1.8× the quietest month

Top search term

boys birthday cards73K searches a year

Listings sell for £3.08 on average, from £1.25 to £7.41. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £3.08 that is £2K to £2K a year per listing.

Average price

£3.08under the $15 to $100 sweet spot

Price range

£1.25–£7.41

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

£2K–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

63% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #1,840 within Cards & Card Stock. It carries 395 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

98%

Out of stock, average day

3.8%

Average rank

#1,840in Cards & Card Stock

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

395per listing

Listings tracked

43

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months