Boys Birthday Cards
MaybeReturns run at only 0.1% of orders. But prices span $1.25–$7.41, mostly outside the sweet spot, so Boys Birthday Cards is a Maybe.
- Flapen Score
- 55 / 100Top 15% of 835 Stationery & Office Supplies niches · +8 vs the category median of 4755
- Market size
- £126K/yr310K searches / yr
- 90-day growth
- -0.7%search demand this quarter
- Competition
- 33%top-5 click share · 25 brands · 46 sellers
Flapen Score
Boys Birthday Cards against its category
The dotted line is the Stationery & Office Supplies average. Past it, Boys Birthday Cards is stronger. Inside it, weaker.
Market
The Boys Birthday Cards market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Boys Birthday Cards 310K times last year and spent an estimated £126K. The top 5 brands take 60% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
13.2% of searches ended in a purchase last week.
Shoppers searched for this 310K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.
- Searches, last 12 months
- 310K
- Growth, 90 days vs prior 90
- -0.7%
- Conversion, latest week
- 13.2%
- Market size, estimated
- £126Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- boys birthday cards73K searches a year
02 · Price
A sale here is worth £3.08.
Listings sell for £3.08 on average, from £1.25 to £7.41. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £3.08 that is £2K to £2K a year per listing.
- Average price
- £3.08under the $15 to $100 sweet spot
- Price range
- £1.25–£7.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #1,840 within Cards & Card Stock. It carries 395 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 98%
- Out of stock, average day
- 3.8%
- Average rank
- #1,840in Cards & Card Stock
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 395per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 0 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Boys Birthday Cards products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Piccadilly Greetings Happy Birthday Card for A Boy - 7 x 5 Inches
- Price
- £2.38
- Rating
- 4.6/5
- Reviews
- 1,847
- Age
- 7y ago
Graffiti Style Happy Birthday Greetings Card - Inside reads: Have an awesome day! - Includes Orange Coloured Envelope - Made in the UK
- Price
- £3.24
- Rating
- 4.6/5
- Reviews
- 201
- Age
- 1y ago
UK Greetings | Marvel The Avengers Birthday Card | Happy Birthday Gifts | Him Boys Men | Assemble And Celebrate Design | With Envelope | 15.5 x 23.5 cm
- Price
- £2.12
- Rating
- 4.6/5
- Reviews
- 3,260
- Age
- 11y ago
Birthday Boy - Graffiti Style Happy Birthday Greetings Card - Full Colour Inside reads: Have an awesome day! - Includes Blue Envelope - Made in the UK
- Price
- £2.92
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 9mo ago
UK Greetings Birthday Card for Him/Friend - Raccoon Design
- Price
- £3.13
- Rating
- 4.8/5
- Reviews
- 87
- Age
- 5y ago
Trending
90-day click momentum
Boy Birthday Card - for Son Grandson or Nephew - Birthday Boy Comic Book Design - for Teens or Tweens - 4th 5th 6th 7th 8th 9th 10th - with vibrant Yellow Envelope - size: 14cm
- Price
- £2.70
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
Graffiti Happy Birthday Card For Teenager Boy Girl JBS84
- Price
- £3.18
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 11mo ago
Dinosaur Birthday Card | Fun Kids Birthday Card | Turquoise Design | Roarrr some Birthday
- Price
- £3.35
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 4mo ago
Birthday Boy - Graffiti Style Happy Birthday Greetings Card - Full Colour Inside reads: Have an awesome day! - Includes Blue Envelope - Made in the UK
- Price
- £2.92
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 9mo ago
T-rex Party Hat Birthday Card: 21cm x 15cm - Fun and Vibrant Dinosaur Celebration Design - Ideal Greeting for Boys and Girls to Make Their Special Day Roar with Excitement
- Price
- £1.67
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 2y ago
Newest
by launch dateBoy Birthday Card - for Son Grandson or Nephew - Birthday Boy Comic Book Design - for Teens or Tweens - 4th 5th 6th 7th 8th 9th 10th - with vibrant Yellow Envelope - size: 14cm
- Price
- £2.70
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
Dinosaur Birthday Card | Fun Kids Birthday Card | Turquoise Design | Roarrr some Birthday
- Price
- £3.35
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 4mo ago
Boy Birthday Card - for Son Grandson or Nephew - Birthday Boy Graffiti Design - for Teens or Tweens - 4th 5th 6th 7th 8th 9th 10th - with vibrant Yellow Envelope - size: 14cm
- Price
- £2.51
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 5mo ago
Birthday Boy - Graffiti Style Happy Birthday Greetings Card - Full Colour Inside reads: Have an awesome day! - Includes Blue Envelope - Made in the UK
- Price
- £2.92
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 9mo ago
3 Birthday Cards for Men Boys - Birthday Card - Male Mens Him Grandson Funny - Graffiti Style - Pack Multipack - 14cm
- Price
- £4.09
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
25 rising
Sellers
46
Top-5 brand share
60%
Top 20: 97%
Top-5 click share
33%
Top 20: 80%
Open market
36%
- UK Greetings16%
- PartiKraft13%
- Piccadilly Greetings13%
- Felbridge Studio10%
- Absolutely Yours8%
- Danilo Promotions LTD5%
Demand
Boys Birthday Cards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Boys Birthday Cards search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- boys birthday cards73K/yr
- birthday card boy52K/yr
- boy birthday card41K/yr
- boys birthday card32K/yr
- birthday cards for boys22K/yr
- birthday card for boy17K/yr
- birthday card for boys10K/yr
- birthday card boys10K/yr
- birthday boy card9K/yr
- teenage boy birthday card8K/yr
Reviews and returns
What reviews say buyers love and hate about Boys Birthday Cards
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This card is disappointing quality
Card quality very poor
Extremely poor quality
One card was smaller than the other two
slightly larger than A6
not big enough
Waste of money
maybe a bit over priced
quite pricey
The thickness is somewhere between wrapping paper
The cards are thin
Paper was a bit thin
they are really flimsy that I would be embarrassed to give these to anyone
The card was also flimsy
Love
Good choice of quality cards
Excellent product
good quality cards
Good value
Great value for money
Great value
The designs are colourful and nice
Nice Design
Design is fairly simple
the colours are bright
the colors are gorgeous
Lovely colours
Good size
The size of the card is really good
Size perfect & age appropriate
Return
0.1% Return rate 33% Fixable by listing
This card is disappointing quality
Card quality very poor
Extremely poor quality
One card was smaller than the other two
slightly larger than A6
not big enough
Not as advertised
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boys Birthday Cards questions
Answered from the same tracked data.