Box of Pens

Shoppers searched for this 777K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £454K a year.

Searches, last 12 months

777K

Growth, 90 days vs prior 90

-6.5%

Conversion, latest week

9.8%

Market size, estimated

£454Ka year

Peak month

May3.3× the quietest month

Top search term

bic pens438K searches a year

Listings sell for £5.93 on average, from £1.78 to £17.49. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At £5.93 that is £15K to £18K a year per listing.

Average price

£5.93under the $15 to $100 sweet spot

Price range

£1.78–£17.49

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

2,500–3,000

Revenue per listing a year

£15K–£18K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Pens, Pencils & Writing Supplies. It carries 7,883 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#21in Pens, Pencils & Writing Supplies

Average rating

4.61 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,883per listing

Listings tracked

23

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months