Box of Pens
FailThe top 5 brands take 100% of clicks, so Box of Pens is a Fail.
- Flapen Score
- 43 / 100Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 4743
- Market size
- £454K/yr777K searches / yr
- 90-day growth
- -6.5%search demand this quarter
- Competition
- 58%top-5 click share · 4 brands · 239 sellers
Flapen Score
Box of Pens against its category
The dotted line is the Stationery & Office Supplies average. Past it, Box of Pens is stronger. Inside it, weaker.
Market
The Box of Pens market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Box of Pens 777K times last year and spent an estimated £454K. All 4 brands take every click. Demand peaks in May–Jul–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
9.8% of searches ended in a purchase last week.
Shoppers searched for this 777K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £454K a year.
- Searches, last 12 months
- 777K
- Growth, 90 days vs prior 90
- -6.5%
- Conversion, latest week
- 9.8%
- Market size, estimated
- £454Ka year
- Peak month
- May3.3× the quietest month
- Top search term
- bic pens438K searches a year
02 · Price
A sale here is worth £5.93.
Listings sell for £5.93 on average, from £1.78 to £17.49. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At £5.93 that is £15K to £18K a year per listing.
- Average price
- £5.93under the $15 to $100 sweet spot
- Price range
- £1.78–£17.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £15K–£18K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Pens, Pencils & Writing Supplies. It carries 7,883 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #21in Pens, Pencils & Writing Supplies
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,883per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Box of Pens products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BIC Cristal Original Smudge Free Ballpoint Pens Ideal for School Black Medium Point (1.0mm) Pack of 50
- Price
- £8.87
- Rating
- 4.7/5
- Reviews
- 37,088
- Age
- 19y ago
BIC Cristal Original Ballpoint Pens Medium Tip (1 mm) Black Box of 10
- Price
- £1.78
- Rating
- 4.7/5
- Reviews
- 1,649
- Age
- 1y ago
Bic Cristal Soft Ballpoint Pens Smooth Easy-Glide Ink Medium 1.2mm Tip Comfortable Writing Black School & Office Supplies Pack of 10
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 1,661
- Age
- 1y ago
BIC 4 Colours Pens Multicolour Shine - Assorted Metallic Barrel Retractable Ballpoint Pens - Pack of 3
- Price
- £3.73
- Rating
- 4.7/5
- Reviews
- 13,473
- Age
- 13y ago
BIC 4 Colours Pens Multicolour Original - Retractable Ballpoint Pens - Pack of 3
- Price
- £3.93
- Rating
- 4.7/5
- Reviews
- 23,878
- Age
- 15y ago
Trending
90-day click momentum
Bic Cristal Original Black Ball Pens - Set of 8
- Price
- £5.69
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 2y ago
BIC Cristal Original Smudge Free Ballpoint Medium Point (1.0mm) Pens Black Pack of 50 Cristal Original Ballpoint Medium Point (1.0 mm) Pens Blue Pack of 50
- Price
- £17.49
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 2y ago
SOMCO - Pack Of 10 Black Biro Ballpoint Pens - Medium Tip - Premium Pen With Ergonomic Design
- Price
- £3.74
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago
G4GADGET Premium Pack of 10 Black Biro Ballpoint Pens - Medium Tip for Fluent Smooth Writing - Professional Quality Pens for Home Office and School Use - Long-Lasting Ink and Ergonomic Design
- Price
- £3.36
- Rating
- 4.4/5
- Reviews
- 1,041
- Age
- 8y ago
BIC 4 Colours Pens Multicolour Shine - Assorted Metallic Barrel Retractable Ballpoint Pens - Pack of 3
- Price
- £3.73
- Rating
- 4.7/5
- Reviews
- 13,473
- Age
- 13y ago
Newest
by launch dateSOMCO - Pack Of 10 Black Biro Ballpoint Pens - Medium Tip - Premium Pen With Ergonomic Design
- Price
- £3.74
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago
BIC Cristal Original Ballpoint Pens Medium Tip (1 mm) Black Box of 10
- Price
- £1.78
- Rating
- 4.7/5
- Reviews
- 1,649
- Age
- 1y ago
Bic Cristal Soft Ballpoint Pens Smooth Easy-Glide Ink Medium 1.2mm Tip Comfortable Writing Black School & Office Supplies Pack of 10
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 1,661
- Age
- 1y ago
BIC Cristal Original Blue Pens - Medium Point (1.0mm) Ballpoint Biros Pens Multipack - Pack of 10
- Price
- £1.89
- Rating
- 4.7/5
- Reviews
- 1,603
- Age
- 1y ago
Bic Cristal Original Black Ball Pens - Set of 8
- Price
- £5.69
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
239
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
0%
- BIC93%
- SOMCO3%
- BIC CRISTAL3%
- G4GADGET1%
- Open — no brand owns it (0%)
Demand
Box of Pens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jul, Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Box of Pens search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bic pens438K/yr
- bic79K/yr
- bic pen49K/yr
- bic pens black40K/yr
- bic black pens21K/yr
- black bic pens21K/yr
- pens bic23K/yr
- bic cristal pens16K/yr
- bic biro13K/yr
- bic cristal9K/yr
Reviews and returns
What reviews say buyers love and hate about Box of Pens
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality pens
But these are not the normal quality
Poor quality
the ink was dry
not much ink in them
Was sent pens with no ink or were dry
this batch of pens leaks when you start to use them lasts about 3 mins before ink fill bottom of pen
The ink is very blotchy
getting ink everywhere
Leak really badly too
they leak constantly
They leak
Cheap, solid classic
They feel like they are made from a cheaper plastic
Made of plastic and ink
Love
Good value
Excellent value
Excellent value for money
Excellent Product
Good quality birds
Good quality, fast delivery, and works perfectly
Really easy to write with
writes great
The writing is smooth
Good Quality Pens
Excellent pens
Brilliant pens at a great price
As advertised
As Described by seller
As described
Return
0.1% Return rate 34% Fixable by listing
Some do not work as well as others
None of them work
Doesnt write well like the original from years ago
No good for journaling or diary writing
Don't use for letter writing though as
Poor quality pens
But these are not the normal quality
Poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Money Envelopes
£292K/yr-4.7%
Academic Wall Planner 2024/2025
£10K/yr+216.7%
Stamps
£2.8M/yr-17.4%
Classroom Essentials for Teachers
£33K/yr+185.3%
Academic Wall Planner 2025/2026
£52K/yr+109.5%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Box of Pens questions
Answered from the same tracked data.