Box of Pens
brand-locked demand (top 5 brands take 100% of clicks) — Box of Pens doesn't clear our bar today.
Flapen Score
Is Box of Pens profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Box of Pens is a £454K/yr Amazon United Kingdom market (777K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jul–Nov–Dec. Verdict: Skip it — 43/100.
Box of Pens: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.5% over the last 90 days and 9.8% of searches end in a purchase.
£454K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 23 products
Top Box of Pens products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BIC Cristal Original Smudge Free Ballpoint Pens Ideal for School Black Medium Point (1.0mm) Pack of 50
- Price
- £8.87
- Rating
- 4.7/5
- Reviews
- 37,088
- Age
- 19y ago
BIC Cristal Original Ballpoint Pens Medium Tip (1 mm) Black Box of 10
- Price
- £1.78
- Rating
- 4.7/5
- Reviews
- 1,649
- Age
- 1y ago
Bic Cristal Soft Ballpoint Pens Smooth Easy-Glide Ink Medium 1.2mm Tip Comfortable Writing Black School & Office Supplies Pack of 10
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 1,661
- Age
- 1y ago
BIC 4 Colours Pens Multicolour Shine - Assorted Metallic Barrel Retractable Ballpoint Pens - Pack of 3
- Price
- £3.73
- Rating
- 4.7/5
- Reviews
- 13,473
- Age
- 13y ago
BIC 4 Colours Pens Multicolour Original - Retractable Ballpoint Pens - Pack of 3
- Price
- £3.93
- Rating
- 4.7/5
- Reviews
- 23,878
- Age
- 15y ago
Trending
90-day click momentum
Bic Cristal Original Black Ball Pens - Set of 8
- Price
- £5.69
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 2y ago
BIC Cristal Original Smudge Free Ballpoint Medium Point (1.0mm) Pens Black Pack of 50 Cristal Original Ballpoint Medium Point (1.0 mm) Pens Blue Pack of 50
- Price
- £17.49
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 2y ago
SOMCO - Pack Of 10 Black Biro Ballpoint Pens - Medium Tip - Premium Pen With Ergonomic Design
- Price
- £3.74
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago
G4GADGET Premium Pack of 10 Black Biro Ballpoint Pens - Medium Tip for Fluent Smooth Writing - Professional Quality Pens for Home Office and School Use - Long-Lasting Ink and Ergonomic Design
- Price
- £3.36
- Rating
- 4.4/5
- Reviews
- 1,041
- Age
- 8y ago
BIC 4 Colours Pens Multicolour Shine - Assorted Metallic Barrel Retractable Ballpoint Pens - Pack of 3
- Price
- £3.73
- Rating
- 4.7/5
- Reviews
- 13,473
- Age
- 13y ago
Newest
by launch dateSOMCO - Pack Of 10 Black Biro Ballpoint Pens - Medium Tip - Premium Pen With Ergonomic Design
- Price
- £3.74
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago
BIC Cristal Original Ballpoint Pens Medium Tip (1 mm) Black Box of 10
- Price
- £1.78
- Rating
- 4.7/5
- Reviews
- 1,649
- Age
- 1y ago
Bic Cristal Soft Ballpoint Pens Smooth Easy-Glide Ink Medium 1.2mm Tip Comfortable Writing Black School & Office Supplies Pack of 10
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 1,661
- Age
- 1y ago
BIC Cristal Original Blue Pens - Medium Point (1.0mm) Ballpoint Biros Pens Multipack - Pack of 10
- Price
- £1.89
- Rating
- 4.7/5
- Reviews
- 1,603
- Age
- 1y ago
Bic Cristal Original Black Ball Pens - Set of 8
- Price
- £5.69
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 rising
Sellers
239
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
0%
- BIC93%
- SOMCO3%
- BIC CRISTAL3%
- G4GADGET1%
- Open — no brand owns it (0%)
Box of Pens demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jul, Nov, Dec · busiest ÷ quietest = 3.3×
Top Box of Pens search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bic pens438K/yr
- bic79K/yr
- bic pen49K/yr
- bic pens black40K/yr
- bic black pens21K/yr
- black bic pens21K/yr
- pens bic23K/yr
- bic cristal pens16K/yr
- bic biro13K/yr
- bic cristal9K/yr
What reviews say buyers love and hate about Box of Pens
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Good value”
“Excellent Product”
“Really easy to write with”
“Good Quality Pens”
“As advertised”
What buyers complain about
59% of reviews“Poor quality pens”
“the ink was dry”
“this batch of pens leaks when you start to use them lasts about 3 mins before ink fill bottom of pen”
“Leak really badly too”
“Cheap, solid classic”
Box of Pens return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
34%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Box of Pens questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
