Bookmarks for Kids
MaybeReturns run at only 0.4% of orders. But prices span $2.11–$11.01, mostly outside the sweet spot, so Bookmarks for Kids is a Maybe.
- Flapen Score
- 51 / 100Top 32% of 835 Stationery & Office Supplies niches · +4 vs the category median of 4751
- Market size
- £45K/yr178K searches / yr
- 90-day growth
- -15.3%search demand this quarter
- Competition
- 40%top-5 click share · 39 brands · 62 sellers
Flapen Score
Bookmarks for Kids against its category
The dotted line is the Stationery & Office Supplies average. Past it, Bookmarks for Kids is stronger. Inside it, weaker.
Market
The Bookmarks for Kids market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bookmarks for Kids 178K times last year and spent an estimated £45K. The top 5 brands take 45% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
4.9% of searches ended in a purchase last week.
Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 178K
- Growth, 90 days vs prior 90
- -15.3%
- Conversion, latest week
- 4.9%
- Market size, estimated
- £45Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- bookmarks for kids62K searches a year
02 · Price
A sale here is worth £5.19.
Listings sell for £5.19 on average, from £2.11 to £11.01. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £5.19 that is £519 to £1K a year per listing.
- Average price
- £5.19under the $15 to $100 sweet spot
- Price range
- £2.11–£11.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £519–£1K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #381 within Office Supplies. It carries 377 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 98%
- Out of stock, average day
- 12.3%
- Average rank
- #381in Office Supplies
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 377per listing
- Listings tracked
- 48
04 · Newcomers
Amazon counts 2 of last year's 20 launches as successful.
20 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Bookmarks for Kids products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fjquamitix 30 Pieces Animal Bookmarks for Kids Fun Classroom Reading Incentives (Ages 5-12) Durable Gift for Teachers & Book Lovers (Funny Animal)
- Price
- £5.00
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 1y ago

XUIIOSOOKP 36 Pcs Magnetic Bookmarks Colorful Page Markers for Reading
- Price
- £4.36
- Rating
- 4.5/5
- Reviews
- 422
- Age
- 2y ago

16 Pack Magnetic Bookmarks with Reading Quotes
- Price
- £4.78
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 1y ago

Solar System Childrens Bookmark
- Price
- £3.31
- Rating
- 4.7/5
- Reviews
- 789
- Age
- 7y ago

Scratch Art for Kids 48 Pcs Magic Rainbow Bookmarks for Children Scratch Art Party Bag Fillers Animal Craft DIY Scratch Paper Art Tags with Wooden Stylus and Ribbons for Classroom Birthday Gifts
- Price
- £6.08
- Rating
- 4.6/5
- Reviews
- 422
- Age
- 4y ago
Trending
90-day click momentum
30Pcs Cute Bookmarks for Kids Interesting Cartoon Kids Bookmark Durable Animal Themed Bookmark Gift for Boys Girls Teachers & Book Lovers Reading Rewards Party Gift
- Price
- £5.34
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

16 Pack Magnetic Bookmarks for Children & Adults Cute Animal Bookmarks for Easter Basket Inspirational Bookmark Set Party Bag Fillers for Book Lovers Students Christmas Gifts
- Price
- £4.06
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 4mo ago

60 pcs Blank Bookmarks Paper Page Markers with Colorful Tassels White
- Price
- £5.78
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 7mo ago

30PCS Decorative Bookmarks Animal Bookmark Book Marks for Children
- Price
- £3.96
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 4mo ago

12 Pcs Magnetic Bookmark Cute Animals Bookmarks Party Bag Fillers for Kids
- Price
- £4.74
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 5mo ago
Newest
by launch date
30Pcs Cute Bookmarks for Kids Interesting Cartoon Kids Bookmark Durable Animal Themed Bookmark Gift for Boys Girls Teachers & Book Lovers Reading Rewards Party Gift
- Price
- £5.34
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

16 Pack Magnetic Bookmarks for Children & Adults Cute Animal Bookmarks for Easter Basket Inspirational Bookmark Set Party Bag Fillers for Book Lovers Students Christmas Gifts
- Price
- £4.06
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 4mo ago

30PCS Decorative Bookmarks Animal Bookmark Book Marks for Children
- Price
- £3.96
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 4mo ago

12 Pcs Magnetic Bookmark Cute Animals Bookmarks Party Bag Fillers for Kids
- Price
- £4.74
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 5mo ago

2 Pcs Glitter Bookmarks with Tassels Resin Bookmarks for Girls Kids Book Marks for Reading Purple Pink Tassel Bookmark for Girls Women Book Lover Reading Presents
- Price
- £3.49
- Rating
- 3.3/5
- Reviews
- 8
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
39 falling
Sellers
62
Top-5 brand share
45%
Top 20: 83%
Top-5 click share
40%
Top 20: 76%
Open market
50%
- XUIIOSOOKP11%
- Fjquamitix11%
- Yoosso9%
- Peter Pauper Press9%
- Dkibtol5%
- LZMDISU5%
Demand
Bookmarks for Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Bookmarks for Kids search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bookmarks for kids62K/yr
- book marks for children35K/yr
- kids bookmark21K/yr
- kids bookmarks14K/yr
- childrens bookmarks7K/yr
- bookmark for kids6K/yr
- boys bookmark7K/yr
- kids book mark5K/yr
- bookmark kids6K/yr
- girls bookmark6K/yr
Reviews and returns
What reviews say buyers love and hate about Bookmarks for Kids
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
theyre quite big
Overall, a small
It's really small so it didn't work very well on my books
Poor and flimsy
very flimsy
Not robust
its snapped in half already
fall apart after a couple of weeks
Falling apart
Poor quality and design
with a bit of use I've realised a weakness of the design
So poorly made
Very thin not overly well made
just thin card
I don't think that they can be made any thinner
Love
Card is good quality
they are well made
Amazing quality
keeps them entertained for hours
Fun items
Great fun
Good value
Fair price
Excellent value
nice designs
Cute Designs
The animal designs are adorable
Easy to use
So handy
easy to follow
Return
0.4% Return rate 34% Fixable by listing
theyre quite big
Overall, a small
It's really small so it didn't work very well on my books
very cheap quality
Poor quality
not a good quality
Poor and flimsy
very flimsy
Not robust
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bookmarks for Kids questions
Answered from the same tracked data.









