Bookmark
MaybeReturns run at only 0.3% of orders. But prices span $2.12–$7.78, mostly outside the sweet spot, so Bookmark is a Maybe.
- Flapen Score
- 50 / 100Top 37% of 835 Stationery & Office Supplies niches · +3 vs the category median of 4750
- Market size
- £338K/yr2.2M searches / yr
- 90-day growth
- -10.3%search demand this quarter
- Competition
- 38%top-5 click share · 26 brands · 40 sellers
Flapen Score
Bookmark against its category
The dotted line is the Stationery & Office Supplies average. Past it, Bookmark is stronger. Inside it, weaker.
Market
The Bookmark market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bookmark 2.2M times last year and spent an estimated £338K. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £338K a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- -10.3%
- Conversion, latest week
- 3.5%
- Market size, estimated
- £338Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- bookmark775K searches a year
02 · Price
A sale here is worth £4.39.
Listings sell for £4.39 on average, from £2.12 to £7.78. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £4.39 that is £3K to £4K a year per listing.
- Average price
- £4.39under the $15 to $100 sweet spot
- Price range
- £2.12–£7.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #62 within Office Supplies. It carries 1,028 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 6.0%
- Average rank
- #62in Office Supplies
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,028per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Bookmark products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Uniclife 12 Pcs Magnetic Bookmark Bookmarks for Women Magnet Book Marks for Book Lovers Book Markers Clip for Readers Teachers Adults and Men 12 Solid Colors
- Price
- £3.25
- Rating
- 4.4/5
- Reviews
- 226
- Age
- 1y ago

Bookmarks for Women with Tassels NOCHME 2 Pack Epoxy Resin Dried Brightly Colour Real Flower Book Mark with Gold Sprinkles Unique Transparent Page Reading Marker for Lady Girls Pink and Purple
- Price
- £4.07
- Rating
- 4.4/5
- Reviews
- 340
- Age
- 3y ago

XUIIOSOOKP 36 Pcs Magnetic Bookmarks Colorful Page Markers for Reading
- Price
- £4.36
- Rating
- 4.5/5
- Reviews
- 422
- Age
- 2y ago

Harry Potter Metal Bookmark Gift Box with Hanging Charm Gift for Women Kids School Uni Reading Teacher Gifts (Golden Snitch)
- Price
- £7.78
- Rating
- 4.6/5
- Reviews
- 3,035
- Age
- 4y ago

Famweylami Original Personalised Bookmark Gift for Teacher 26 Letters Retirement Farewell Teacher Graduation End of Course for Mothers Day A
- Price
- £7.67
- Rating
- 4.6/5
- Reviews
- 867
- Age
- 2y ago
Trending
90-day click momentum
12 Pcs Marble Paper Bookmarks with Tassels Aesthetic Book Marks for Women Teachers and Students Book Lover Gifts
- Price
- £4.20
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

YIMINGOUFEI Oil Painting Bookmarks 30 Pack 15 x 4 cm Writable Back
- Price
- £5.04
- Rating
- 4.7/5
- Reviews
- 76
- Age
- 10mo ago

Uniclife 12 Pcs Magnetic Bookmark with Oil Painting Designs Bookmarks for Women Magnet Book Marks for Book Lovers Artistic Book Markers Clip for Readers Teachers Adults and Men
- Price
- £3.95
- Rating
- 4.4/5
- Reviews
- 226
- Age
- 8mo ago

Dragon Artisan Bookmark
- Price
- £4.25
- Rating
- 4.8/5
- Reviews
- 1,359
- Age
- 2y ago

Tyqour Funny Metal Bookmark Book Accessories for Reading Lovers Book Marks Women Fun Bookmarks Gifts for Book Lovers Friends Christmas New Year Birthday Graduation
- Price
- £3.71
- Rating
- 4.8/5
- Reviews
- 140
- Age
- 1y ago
Newest
by launch date
12 Pcs Marble Paper Bookmarks with Tassels Aesthetic Book Marks for Women Teachers and Students Book Lover Gifts
- Price
- £4.20
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

Uniclife 12 Pcs Magnetic Bookmark with Oil Painting Designs Bookmarks for Women Magnet Book Marks for Book Lovers Artistic Book Markers Clip for Readers Teachers Adults and Men
- Price
- £3.95
- Rating
- 4.4/5
- Reviews
- 226
- Age
- 8mo ago

YIMINGOUFEI Oil Painting Bookmarks 30 Pack 15 x 4 cm Writable Back
- Price
- £5.04
- Rating
- 4.7/5
- Reviews
- 76
- Age
- 10mo ago

Uniclife 12 Pcs Magnetic Bookmark Bookmarks for Women Magnet Book Marks for Book Lovers Book Markers Clip for Readers Teachers Adults and Men 12 Solid Colors
- Price
- £3.25
- Rating
- 4.4/5
- Reviews
- 226
- Age
- 1y ago

Uniclife 12 Pcs Magnetic Bookmark Bookmarks for Women Magnet Book Marks for Book Lovers Book Markers Clip for Readers Teachers Adults and Men 12 Unique Marble Patterns
- Price
- £3.65
- Rating
- 4.4/5
- Reviews
- 226
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
26 falling
Sellers
40
Top-5 brand share
60%
Top 20: 93%
Top-5 click share
38%
Top 20: 78%
Open market
36%
- Uniclife22%
- Peter Pauper Press20%
- NOCHME7%
- Famweylami6%
- XUIIOSOOKP5%
- Harry Potter4%
Demand
Bookmark search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.7×
Search terms
Top Bookmark search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bookmark775K/yr
- book mark278K/yr
- bookmarks245K/yr
- bookmarks for women181K/yr
- book marks124K/yr
- magnetic bookmark133K/yr
- book marks women93K/yr
- bookmarks for men85K/yr
- magnetic bookmarks52K/yr
- metal bookmark40K/yr
Reviews and returns
What reviews say buyers love and hate about Bookmark
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Terrible magnet power
This leads to having to trying to open the magnet when placed
isnt that magnetic
theyre quite big
smaller than I imagined
a bit on the small size
But disappointed that the plastic was so thick
a bit too thick
CHUNKY
not very strong
very flimsy
Not robust
Flawed design
So poorly made
with a bit of use I've realised a weakness of the design
Love
Im really pleased with the quality of this card
It is well made
Excellent quality
Excellent value for money
Good price
Worth the money and recommended
Nice colours
lovely subtle colours
the colours are all pleasantly subtle shades
Excellent magnet
Magnets are strong enough
Magnetic Bookmarks
Its ok, does what its supposed to do
As described
Performs task as expected
Return
0.3% Return rate 41% Fixable by listing
theyre quite big
smaller than I imagined
a bit on the small size
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bookmark questions
Answered from the same tracked data.









