bookmark
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($2.12–$7.78) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good1,027.65avg incumbent reviews — the moat a new listing must climb
Market size
Good£338K£338K/yr · 2.2M searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Avg price
Bad£4.39avg listing price — sweet spot $15–$100
Price range
Bad£2.12–£7.78cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bookmark is a £338K/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
bookmark market data
- Units sold / yr
- 60K–80K
- avg 750–1,000/product
- Revenue / yr
- £263K–£351K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 6.0%
- Avg brand age
- 23 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
40
Top-5 brand share
60%
Top 20: 93%
Top-5 click share
38%
Top 20: 78%
Open market
36%
- Uniclife22%
- Peter Pauper Press20%
- NOCHME7%
- Famweylami6%
- XUIIOSOOKP5%
- Harry Potter4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.7×
Top bookmark search terms
- bookmark775K/yr
- book mark278K/yr
- bookmarks245K/yr
- bookmarks for women181K/yr
- book marks124K/yr
- magnetic bookmark133K/yr
- book marks women93K/yr
- bookmarks for men85K/yr
- magnetic bookmarks52K/yr
- metal bookmark40K/yr
Top bookmark products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Uniclife 12 Pcs Magnetic Bookmark Bookmarks for Women Magnet Book Marks for Book Lovers Book Markers Clip for Readers Teachers Adults and Men 12 Solid Colors
Uniclife£3.254.4★226 rev
Bookmarks for Women with Tassels NOCHME 2 Pack Epoxy Resin Dried Brightly Colour Real Flower Book Mark with Gold Sprinkles Unique Transparent Page Reading Marker for Lady Girls Pink and Purple
NOCHME£4.074.4★340 rev
XUIIOSOOKP 36 Pcs Magnetic Bookmarks Colorful Page Markers for Reading
XUIIOSOOKP£4.364.5★422 rev
Harry Potter Metal Bookmark Gift Box with Hanging Charm Gift for Women Kids School Uni Reading Teacher Gifts (Golden Snitch)
Harry Potter£7.784.6★3,035 rev
Famweylami Original Personalised Bookmark Gift for Teacher 26 Letters Retirement Farewell Teacher Graduation End of Course for Mothers Day A
Famweylami£7.674.6★867 rev
Newest
by launch date
12 Pcs Marble Paper Bookmarks with Tassels Aesthetic Book Marks for Women Teachers and Students Book Lover Gifts
COMOOKA£4.206 rev
Uniclife 12 Pcs Magnetic Bookmark with Oil Painting Designs Bookmarks for Women Magnet Book Marks for Book Lovers Artistic Book Markers Clip for Readers Teachers Adults and Men
Uniclife£3.95226 rev
YIMINGOUFEI Oil Painting Bookmarks 30 Pack 15 x 4 cm Writable Back
YIMINGOUFEI£5.0476 rev
Uniclife 12 Pcs Magnetic Bookmark Bookmarks for Women Magnet Book Marks for Book Lovers Book Markers Clip for Readers Teachers Adults and Men 12 Solid Colors
Uniclife£3.25226 rev
Uniclife 12 Pcs Magnetic Bookmark Bookmarks for Women Magnet Book Marks for Book Lovers Book Markers Clip for Readers Teachers Adults and Men 12 Unique Marble Patterns
Uniclife£3.65226 rev
Trending
90-day click momentum12 Pcs Marble Paper Bookmarks with Tassels Aesthetic Book Marks for Women Teachers and Students Book Lover Gifts
COMOOKA£4.205.0★
YIMINGOUFEI Oil Painting Bookmarks 30 Pack 15 x 4 cm Writable Back
YIMINGOUFEI£5.044.7★
Uniclife 12 Pcs Magnetic Bookmark with Oil Painting Designs Bookmarks for Women Magnet Book Marks for Book Lovers Artistic Book Markers Clip for Readers Teachers Adults and Men
Uniclife£3.954.4★
Dragon Artisan Bookmark
Peter Pauper Press£4.254.8★
Tyqour Funny Metal Bookmark Book Accessories for Reading Lovers Book Marks Women Fun Bookmarks Gifts for Book Lovers Friends Christmas New Year Birthday Graduation
Tyqour£3.714.8★
What buyers say about bookmark
What buyers praise and complain about, mined from review topics.What buyers love
“Im really pleased with the quality of this card”
“Excellent value for money”
“Nice colours”
“Excellent magnet”
“Its ok, does what its supposed to do”
“Compact leather bookmarks at fair price”
“Easy to use”
“really nice design”
“Looks good, nice size”
“Excellent, doesnt poke any holes in my books”
What buyers complain about
“Terrible magnet power”
“theyre quite big”
“But disappointed that the plastic was so thick”
“not very strong”
“Flawed design”
“its snapped in half already”
“def over priced”
“Annoying in use”
“Ok. Do not work very well”
“a bit rusty”
Top return reasons
Common questions
- Is bookmark profitable to sell on Amazon United Kingdom?
- The niche generates £338K/yr across 37 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the bookmark niche?
- 26 brands and 40 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in bookmark?
- Top complaints mined from reviews: Magnetic Strength/Adsorption, Size-Overall, Thickness. The return rate is 0.3%.
- When does demand for bookmark peak?
- Demand peaks in Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the bookmark niche?
- Listings span £2.12–£7.78; the average listing price is £4.39 (sweet spot $15–$100). The average incumbent carries 1,028 reviews — the moat a new listing must climb.