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Bookmark

Maybe

Returns run at only 0.3% of orders. But prices span $2.12–$7.78, mostly outside the sweet spot, so Bookmark is a Maybe.

Flapen Score
50
50 / 100
Top 37% of 835 Stationery & Office Supplies niches · +3 vs the category median of 47
Market size
£338K/yr2.2M searches / yr
90-day growth
-10.3%search demand this quarter
Competition
38%top-5 click share · 26 brands · 40 sellers

Flapen Score

Bookmark against its category

The dotted line is the Stationery & Office Supplies average. Past it, Bookmark is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bookmark market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bookmark 2.2M times last year and spent an estimated £338K. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £338K a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
3.5%
Market size, estimated
£338Ka year
Peak month
December2.7× the quietest month
Top search term
bookmark775K searches a year

02 · Price

A sale here is worth £4.39.

Listings sell for £4.39 on average, from £2.12 to £7.78. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £4.39 that is £3K to £4K a year per listing.

Average price
£4.39under the $15 to $100 sweet spot
Price range
£2.12–£7.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #62 within Office Supplies. It carries 1,028 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#62in Office Supplies
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,028per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Bookmark products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£17K£34K£51K£68K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

40

Top-5 brand share

60%

Top 20: 93%

Top-5 click share

38%

Top 20: 78%

Open market

36%

  • Uniclife22%
  • Peter Pauper Press20%
  • NOCHME7%
  • Famweylami6%
  • XUIIOSOOKP5%
  • Harry Potter4%

Demand

Bookmark search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KHoliday '24Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.7×

Search terms

Top Bookmark search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bookmark775K/yr
  • book mark278K/yr
  • bookmarks245K/yr
  • bookmarks for women181K/yr
  • book marks124K/yr
  • magnetic bookmark133K/yr
  • book marks women93K/yr
  • bookmarks for men85K/yr
  • magnetic bookmarks52K/yr
  • metal bookmark40K/yr

Reviews and returns

What reviews say buyers love and hate about Bookmark

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Magnetic Strength/Adsorption10%−0.04

Terrible magnet power

This leads to having to trying to open the magnet when placed

isnt that magnetic

Size-Overall10%+0.23

theyre quite big

smaller than I imagined

a bit on the small size

Thickness10%−0.04

But disappointed that the plastic was so thick

a bit too thick

CHUNKY

Strength9%−0.05

not very strong

very flimsy

Not robust

Design-Overall6%−0.02

Flawed design

So poorly made

with a bit of use I've realised a weakness of the design

Love

Quality-Overall26%+2.23

Im really pleased with the quality of this card

It is well made

Excellent quality

Value For Money16%+0.24

Excellent value for money

Good price

Worth the money and recommended

Color8%+0.58

Nice colours

lovely subtle colours

the colours are all pleasantly subtle shades

Magnetic Strength/Adsorption5%−0.04

Excellent magnet

Magnets are strong enough

Magnetic Bookmarks

Advertised Vs Actual Product5%+0.36

Its ok, does what its supposed to do

As described

Performs task as expected

Return

0.3% Return rate 41% Fixable by listing

Quality-Overall18%▁█▁▃▃▂
Size-Overall13%▁██▂▁▂

theyre quite big

smaller than I imagined

a bit on the small size

Advertised Vs Actual Product11%▁▁▁▅▄█
Color9%▁▁▁█▁▄
Defective Material/Parts9%▁▁▇▁█▁

FAQ

Common Bookmark questions

Answered from the same tracked data.