book page holder
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Review moat
Great291.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good£2.22–£28.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£64K£64K/yr · 214K searches
Growth
Bad-20.5%90-day search growth — must beat 0% to launch
Avg price
Bad£5.25avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, book page holder is a £64K/yr Amazon United Kingdom market (214K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
book page holder market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £53K–£66K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #1,588
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 88%
- Out of stock
- 5.3%
- Avg brand age
- 17 months
- Avg seller age
- 215 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
62 rising
Sellers
76
Top-5 brand share
42%
Top 20: 72%
Top-5 click share
29%
Top 20: 62%
Open market
54%
- Nogeqi13%
- JIEYAO11%
- Kenon6%
- LIUBAI6%
- Cobee5%
- TILISMA4%
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -20.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.9×
Top book page holder search terms
- page holder47K/yr
- book page holder59K/yr
- book page holder for finger/thumb19K/yr
- thumb book page holder22K/yr
- page holders for reading13K/yr
- book thumb page holder9K/yr
- book holder thumb6K/yr
- book opener holder7K/yr
- thumb page holder6K/yr
- book opener3K/yr
Top book page holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JIEYAO 2 Pcs Book Page Holder for Reading Aesthetic Resin Thumb Ring Page Holder Handmade Glittering Thumb Bookmark Personalized Reading Accessories Book Opener for Teachers Book Lovers(Blue)
JIEYAO£4.994.3★170 rev
Nogeqi Book Page Holder Wooden Smooth Finish Bookworm Reading Gifts Literary Gifts Book Accessories for Reading Lovers (Medium Brown)
Nogeqi£4.294.1★22 rev
Personalised Book Page Holder Custom Thumb Book Page Holder for Reading Wooden Book Thumb Page Holder with Engraved Name/Logo Bookish Gifts for Book Lovers Readers (A)
LIUBAI£7.964.4★30 rev
Custom Thumb Book Page Holder -JUST A Girl WHO Loves Books Personalised Wooden Thumb Page Holder for One-Handed Reading Gift for Teachers and Book Lovers
Kenon£10.704.4★24 rev
JIEYAO 2 Pcs Book Page Holder for Reading Aesthetic Resin Thumb Ring Page Holder Handmade Glittering Thumb Bookmark Personalized Reading Accessories Book Opener for Teachers Book Lovers(Gold)
JIEYAO£5.154.3★170 rev
Newest
by launch date
3Pcs Book Page Holder for Finger & Thumb Soft Silicone Thumb Book Page Holder & Bookmark Page Holders for Reading Book Accessories for Book Lovers One-Hand Reading Aid Gifts for Readers
Xiansini£2.860 rev
4Pcs Book Page Holder Set 2Pcs Breathable Silicone Thumb Book Page Holder and 2Pcs Leather Bookmark Classic Stitched Bookmark with Leather Rope Reading Accessories for Book Lovers Readers
Torecoe£3.274 rev
Personalization Book Page Holder Holder for One-Handed Reading Suitable for All Kinds of Fingers Wooden Bookmark Gift for Your Lover Teacher or Reading Lover(Kitten Bookmark)
DONGZQAN£6.2513 rev
2Pcs Thumb Page Holder Book Page Holder Book Thumb Ring Books Marks for Reading Accessories Transparent Bookmarks for Women Best Friend Friendship Christmas Gifts for Books Lovers Teacher Readers
Ouligay£3.559 rev
Custom Thumb Book Page Holder -JUST A Girl WHO Loves Books Personalised Wooden Thumb Page Holder for One-Handed Reading Gift for Teachers and Book Lovers
Kenon£10.7024 rev
Trending
90-day click momentum3Pcs Book Page Holder for Finger & Thumb Soft Silicone Thumb Book Page Holder & Bookmark Page Holders for Reading Book Accessories for Book Lovers One-Hand Reading Aid Gifts for Readers
Xiansini£2.860.0★
2PCS Book Page Holder Handmade Cat Thumb Book Page Holder Natural Walnut Wooden Books Accessories for Books Lovers and Readers Bookworm Gifts Literary Gifts (Medium)
Finehenchi£3.824.4★
2Pcs Thumb Page Holder Book Page Holder Book Thumb Ring Books Marks for Reading Accessories Transparent Bookmarks for Women Best Friend Friendship Christmas Gifts for Books Lovers Teacher Readers
Ouligay£3.554.5★
4Pcs Book Page Holder Set 2Pcs Breathable Silicone Thumb Book Page Holder and 2Pcs Leather Bookmark Classic Stitched Bookmark with Leather Rope Reading Accessories for Book Lovers Readers
Torecoe£3.274.5★
Personalization Book Page Holder Holder for One-Handed Reading Suitable for All Kinds of Fingers Wooden Bookmark Gift for Your Lover Teacher or Reading Lover(Kitten Bookmark)
DONGZQAN£6.254.5★
What buyers say about book page holder
What buyers praise and complain about, mined from review topics.What buyers love
“seem well made”
“Comfortable”
“always handy to have”
“Good value pack”
“Exactly what I wanted”
“Its very sturdy”
“The colours are attractive”
“have a lovely aesthetic design”
“I like the wood too”
“Perfect for holding books even for little fingers”
What buyers complain about
“difficult to actually use”
“I feel they are poor value for money at £4.59”
“Pretty uncomfortable, gave me cramps”
“the other one doesn't quite fit”
“it just doesn't do that”
“Terrible, awful to hold and digs into your fingers”
“Theyre not really any good for this if the book is a thick paperback”
“so I can't give them”
“More like plastic than walnut”
“The product pictures imply a function it doesn't fulfil”
Top return reasons
Common questions
- Is book page holder profitable to sell on Amazon United Kingdom?
- The niche generates £64K/yr across 77 tracked products. 1 of 53 products launched in the last 360 days are still selling. 90-day search growth is -20.5%. Flapen's verdict: Worth a look (59/100).
- How competitive is the book page holder niche?
- 62 brands and 76 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in book page holder?
- Top complaints mined from reviews: Ease Of Use, Value For Money, Comfort-Overall. The return rate is 0.6%.
- When does demand for book page holder peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.9× the quietest.
- What does it cost to enter the book page holder niche?
- Listings span £2.22–£28.19; the average listing price is £5.25 (sweet spot $15–$100). The average incumbent carries 292 reviews — the moat a new listing must climb.