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Book Page Holder

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -20.5% this quarter, so Book Page Holder is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 835 Stationery & Office Supplies niches · +12 vs the category median of 47
Market size
£64K/yr214K searches / yr
90-day growth
-20.5%search demand this quarter
Competition
29%top-5 click share · 62 brands · 76 sellers

Flapen Score

Book Page Holder against its category

The dotted line is the Stationery & Office Supplies average. Past it, Book Page Holder is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Book Page Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Book Page Holder 214K times last year and spent an estimated £64K. The top 5 brands take 42% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
5.7%
Market size, estimated
£64Ka year
Peak month
December6.9× the quietest month
Top search term
page holder47K searches a year

02 · Price

A sale here is worth £5.25.

Listings sell for £5.25 on average, from £2.22 to £28.19. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £5.25 that is £525 to £1K a year per listing.

Average price
£5.25under the $15 to $100 sweet spot
Price range
£2.22–£28.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£525–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #1,588 within Office Supplies. It carries 292 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
96%
Out of stock, average day
5.3%
Average rank
#1,588in Office Supplies
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
292per listing
Listings tracked
77

04 · Newcomers

Amazon counts 1 of last year's 53 launches as successful.

53 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
53
Successful launches
1Amazon's first-year sales bar
Average brand age
17 months

Products

Top Book Page Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

62 rising

Sellers

76

Top-5 brand share

42%

Top 20: 72%

Top-5 click share

29%

Top 20: 62%

Open market

54%

  • Nogeqi13%
  • JIEYAO11%
  • Kenon6%
  • LIUBAI6%
  • Cobee5%
  • TILISMA4%

Demand

Book Page Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.9×

Search terms

Top Book Page Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • page holder47K/yr
  • book page holder59K/yr
  • book page holder for finger/thumb19K/yr
  • thumb book page holder22K/yr
  • page holders for reading13K/yr
  • book thumb page holder9K/yr
  • book holder thumb6K/yr
  • book opener holder7K/yr
  • thumb page holder6K/yr
  • book opener3K/yr

Reviews and returns

What reviews say buyers love and hate about Book Page Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use17%−0.23

difficult to actually use

Product very difficult to open so returned for one easier to open

not really useful

Value For Money8%+0.11

I feel they are poor value for money at £4.59

A little pricey. 9.99 at time of order

Not worth the money

Comfort-Overall7%+0.42

Pretty uncomfortable, gave me cramps

I had to apply a lot of pressure which quickly became uncomfortable

can get uncomfortable very quickly

Size-Overall5%−0.03

the other one doesn't quite fit

quite large: I have struggled to use them

Too small

Functionality-Overall4%−0.08

it just doesn't do that

they didn't seem to do the job

just don't function as intended

Love

Quality-Overall16%+1.20

seem well made

Good quality

Great product

Comfort-Overall9%+0.42

Comfortable

Comfortable to use

Comfortable to hold

Ease Of Use8%−0.23

always handy to have

Easy to use

eases quickly

Value For Money8%+0.11

Good value pack

Great purchases

Great value

Advertised Vs Actual Product7%+0.68

Exactly what I wanted

As described

Looks amazing, exactly like on the photo

Return

0.6% Return rate 34% Fixable by listing

Size-Overall27%▇▄▆▃▄█

the other one doesn't quite fit

quite large: I have struggled to use them

Too small

Weight Heavy16%▁▇▅▆█▆
Functionality-Overall8%▁▁▃▅▃█

it just doesn't do that

they didn't seem to do the job

just don't function as intended

Comfort-Overall7%▁█▃▃▃▁

Pretty uncomfortable, gave me cramps

I had to apply a lot of pressure which quickly became uncomfortable

can get uncomfortable very quickly

Quality-Overall6%█▂▃▄▃▁

FAQ

Common Book Page Holder questions

Answered from the same tracked data.