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Book Page Holder

Book Page Holder shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look
Market size 16Growth 15Conversion 64Competition 86Returns 97Price range 51Avg price 15Brand share 93Review moat 85Quality gap 84
This niche Category average

Is Book Page Holder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Book Page Holder is a £64K/yr Amazon United Kingdom market (214K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 59/100.

Book Page Holder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.5% over the last 90 days and 5.7% of searches end in a purchase.

£64K

revenue / yr

Units sold / yr13K
Search volume / yr-20.5%214K
Conversion rate5.7%
Avg price£5.25

Who owns the niche?

The top 5 brands hold 42% of demand, so 58% of the market is open.

58%

open market share

Brands · sellers62 · 76
Top-5 product click share29%
Open market58%
Avg brand age17 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 77 products

Sponsored placement88%
New entrants (1y)53· 1 succeeded
Avg rating4.2★
Avg reviews292

Top Book Page Holder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

62 rising

Sellers

76

Top-5 brand share

42%

Top 20: 72%

Top-5 click share

29%

Top 20: 62%

Open market

54%

  • Nogeqi13%
  • JIEYAO11%
  • Kenon6%
  • LIUBAI6%
  • Cobee5%
  • TILISMA4%

Book Page Holder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume214KCVR5.7%Products77Brands62Top 5 Brands42%OOS Rate5.3%Rating4.2★Reviews292Avg BSR#1,588
15K10KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.9×

Top Book Page Holder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • page holder47K/yr
  • book page holder59K/yr
  • book page holder for finger/thumb19K/yr
  • thumb book page holder22K/yr
  • page holders for reading13K/yr
  • book thumb page holder9K/yr
  • book holder thumb6K/yr
  • book opener holder7K/yr
  • thumb page holder6K/yr
  • book opener3K/yr

What reviews say buyers love and hate about Book Page Holder

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews
Quality-Overall16%

seem well made

Comfort-Overall9%

Comfortable

Ease Of Use8%

always handy to have

Value For Money8%

Good value pack

Advertised Vs Actual Product7%

Exactly what I wanted

What buyers complain about

56% of reviews
Ease Of Use17%

difficult to actually use

Value For Money8%

I feel they are poor value for money at £4.59

Comfort-Overall7%

Pretty uncomfortable, gave me cramps

Size-Overall5%

the other one doesn't quite fit

Functionality-Overall4%

it just doesn't do that

Book Page Holder return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

34%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
27%
2Weight Heavy
16%
3Functionality-Overall
8%
4Comfort-Overall
7%
5Quality-Overall
6%

Common Book Page Holder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Book Page Holder 59/100 on Amazon United Kingdom — Worth a look. The niche generates £64K/yr across 77 tracked products. 1 of 53 products launched in the last 360 days are still selling. Search demand moved -20.5% over the last 90 days.
Search demand for Book Page Holder on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 6.9× the quietest.