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Bluey Wrapping Paper

Maybe

Returns run at only 0.2% of orders. But prices span $1.50–$12.00, mostly outside the sweet spot, so Bluey Wrapping Paper is a Maybe.

Flapen Score
50
50 / 100
Top 37% of 835 Stationery & Office Supplies niches · +3 vs the category median of 47
Market size
£46K/yr121K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
31%top-5 click share · 34 brands · 43 sellers

Flapen Score

Bluey Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Bluey Wrapping Paper is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluey Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bluey Wrapping Paper 121K times last year and spent an estimated £46K. The top 5 brands take 54% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
5.9%
Market size, estimated
£46Ka year
Peak month
December1.8× the quietest month
Top search term
kids wrapping paper45K searches a year

02 · Price

A sale here is worth £6.44.

Listings sell for £6.44 on average, from £1.50 to £12.00. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £6.44 that is £0 to £644 a year per listing.

Average price
£6.44under the $15 to $100 sweet spot
Price range
£1.50–£12.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£644
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #178 within Paper. It carries 533 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
98%
Out of stock, average day
9.6%
Average rank
#178in Paper
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
533per listing
Listings tracked
58

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Bluey Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

43

Top-5 brand share

54%

Top 20: 90%

Top-5 click share

31%

Top 20: 68%

Open market

41%

  • HBell14%
  • LZRinue14%
  • eco wrap14%
  • Leixi6%
  • RUSPEPA6%
  • woric5%

Demand

Bluey Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Bluey Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids wrapping paper45K/yr
  • kids wrapping paper birthday14K/yr
  • wrapping paper kids13K/yr
  • kids birthday wrapping paper13K/yr
  • childrens wrapping paper10K/yr
  • kids wrapping paper roll10K/yr
  • toddler wrapping paper4K/yr
  • birthday wrapping paper kids5K/yr
  • childrens wrapping paper roll4K/yr
  • childrens birthday wrapping paper roll3K/yr

Reviews and returns

What reviews say buyers love and hate about Bluey Wrapping Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.13

Item very small

it is really big

much shorter than expected

Thickness10%−0.02

Their wrapping paper is a bit thicker than other brands

Its thicker than a4 paper

It is thick

Advertised Vs Actual Product6%−0.06

Deceptive photo

Check width size as picture is misleading

Very misleading

Quality-Overall6%+3.01

Poor quality

Rubbish

the presents look so untidy not a good product at all

Value For Money6%+0.84

Over priced

To expensive

Disappointing for the price

Love

Quality-Overall32%+3.01

Amazing quality

Gives gifts a real feeling of quality

The quality is amazing and thick

Value For Money14%+0.84

Good price

Excellent value for money

Reasonable price

Color9%−0.04

Bright colours

I love the colours

Beautiful colours

Design-Overall8%−0.01

The design is beautiful

Great quality and vibrant design

Nice design

Paper Quality7%+0.23

Nice thick paper and cute design

Nice wrapping paper

Great paper

Return

0.2% Return rate 79% Fixable by listing

Size-Overall67%▇█▇▇▇▇

Item very small

it is really big

much shorter than expected

Quality-Overall11%█▂▆▃▄▁

Poor quality

Rubbish

the presents look so untidy not a good product at all

Color4%▁▁▁▁▆█

Muted colors

The colors are muted

Not colourful

Value For Money4%▁▁▂▁█▃

Over priced

To expensive

Disappointing for the price

Advertised Vs Actual Product3%▁▁▁▃▅█

Deceptive photo

Check width size as picture is misleading

Very misleading

FAQ

Common Bluey Wrapping Paper questions

Answered from the same tracked data.