bluey wrapping paper
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($1.50–$12.00) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Good533.12avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Avg price
Bad£6.44avg listing price — sweet spot $15–$100
Market size
Bad£46K£46K/yr · 121K searches
Price range
Bad£1.50–£12.00cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bluey wrapping paper is a £46K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
bluey wrapping paper market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- £52K–£64K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #178
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 90%
- Out of stock
- 9.6%
- Avg brand age
- 27 months
- Avg seller age
- 193 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
43
Top-5 brand share
54%
Top 20: 90%
Top-5 click share
31%
Top 20: 68%
Open market
41%
- HBell14%
- LZRinue14%
- eco wrap14%
- Leixi6%
- RUSPEPA6%
- woric5%
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -0.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.8×
Top bluey wrapping paper search terms
- kids wrapping paper45K/yr
- kids wrapping paper birthday14K/yr
- wrapping paper kids13K/yr
- kids birthday wrapping paper13K/yr
- childrens wrapping paper10K/yr
- kids wrapping paper roll10K/yr
- toddler wrapping paper4K/yr
- birthday wrapping paper kids5K/yr
- childrens wrapping paper roll4K/yr
- childrens birthday wrapping paper roll3K/yr
Top bluey wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
5 Roll Package Gift Wrapping Paper 43cm * 3m - Perfect for Birthday Wedding Party Valentines Day Gift Decorations
LZRinue£8.464.6★775 rev
![Dinosaur Wrapping Paper - HUGE 43% BIGGER [84cm x 60cm] Premium Eco Kids Birthday Gift Wrap for Dino loving Boys or Girls (4 Sheets & 4 Tags)](https://m.media-amazon.com/images/I/5112mTXRfuL.jpg)
Dinosaur Wrapping Paper - HUGE 43% BIGGER [84cm x 60cm] Premium Eco Kids Birthday Gift Wrap for Dino loving Boys or Girls (4 Sheets & 4 Tags)
eco wrap£5.014.8★559 rev
HBell Wrapping Paper Rolls 5 Rolls Gift Wrapping Paper Birthday Wrapping Paper Roll Rainbow Wrapping Paper Roll for Birthday Party Wedding Baby Shower Festive Decorations
HBell£9.414.4★507 rev
![4 x Rainbow Wrapping Paper - HUGE 43% BIGGER [84cm x 60cm] Premium Eco Gift Wrap for Easter Birthday New Baby Christening Kids Boys Girls Teachers Men and Women (4 Sheets & 4 Tags)](https://m.media-amazon.com/images/I/51hOY5fAdfL.jpg)
4 x Rainbow Wrapping Paper - HUGE 43% BIGGER [84cm x 60cm] Premium Eco Gift Wrap for Easter Birthday New Baby Christening Kids Boys Girls Teachers Men and Women (4 Sheets & 4 Tags)
eco wrap£5.044.8★183 rev
HBell Stars Wrapping Paper Roll 43cm*10m Colorful Star Wrapping Paper Colored Kraft Gift Wrapping paper for Birthday Christmas Baby Shower Party Festive Decorations
HBell£7.094.6★101 rev
Newest
by launch date
RUSPEPA Mini Reversible Birthday Gift Wrap Roll - Safari Animals Party & Pink Leopard Print 43.2cm x 5m - Ideal for Girls Birthday Parties Baby Shower
RUSPEPA£8.20116 rev
Gift Wrapping Paper Roll for Birthday : 3 Rolls 43cm x 3M Unicorn Pattern Wrapping Paper - Purple Pink and White Paper for Kids Birthday Gift Wrapping
BIULDPY£7.2546 rev
Birthday Wrapping Paper Sheet 8 Sheets Folded Flat Gift Paper 4 Colourful Design Gift Wrapping for Kids Adults Birthday Party - 51 X 74CM Per Sheet (Multi)
Leixi£4.37154 rev
Birthday Wrapping Paper Happy Gift Wrap for Boys Girls Men Women 8 Sheet Recyclable Premium Classic Kraft Wrapping Paper for Birthday Party Baby Shower(50 * 70cm)
AeLion£4.96194 rev
6 Sheets Wrapping Paper Cydaluya 70x50cm Birthday Wrapping Paper Recyclable Gift Wrap Birthday Gift Wrapping Pape with Gradient Multi-color Perfect for Boy Men Girl Women
Cydaluya£3.40690 rev
Trending
90-day click momentum
RUSPEPA Birthday Wrapping Paper Roll - Mini Roll - 3 Rolls - 43.2cm x 3.05m Per roll - Colorful Foil Birthday Design for Party Holiday Baby Shower
RUSPEPA£7.594.5★
RUSPEPA Mini Reversible Birthday Gift Wrap Roll - Safari Animals Party & Pink Leopard Print 43.2cm x 5m - Ideal for Girls Birthday Parties Baby Shower
RUSPEPA£8.204.7★
5 Roll Package Gift Wrapping Paper 43cm * 3m - Perfect for Birthday Wedding Party Valentines Day Gift Decorations
LZRinue£8.464.6★
Gift Wrapping Paper Roll for Birthday : 3 Rolls 43cm x 3M Unicorn Pattern Wrapping Paper - Purple Pink and White Paper for Kids Birthday Gift Wrapping
BIULDPY£7.254.3★
Birthday Wrapping Paper Happy Gift Wrap for Boys Girls Men Women 8 Sheet Recyclable Premium Classic Kraft Wrapping Paper for Birthday Party Baby Shower(50 * 70cm)
AeLion£4.964.6★
What buyers say about bluey wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Good price”
“Bright colours”
“The design is beautiful”
“Nice thick paper and cute design”
“Nice thickness”
“Great size”
“Presents look lovely”
“Does the job”
“sturdy”
What buyers complain about
“Item very small”
“Their wrapping paper is a bit thicker than other brands”
“Deceptive photo”
“Poor quality”
“Over priced”
“Muted colors”
“Different designs”
“The paper was dry”
“so they dont last very long if you wrap lots of presents”
“Thought it might be flimsy for the price”
Top return reasons
Common questions
- Is bluey wrapping paper profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 58 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the bluey wrapping paper niche?
- 34 brands and 43 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in bluey wrapping paper?
- Top complaints mined from reviews: Size-Overall, Thickness, Advertised Vs Actual Product. The return rate is 0.2%.
- When does demand for bluey wrapping paper peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the bluey wrapping paper niche?
- Listings span £1.50–£12.00; the average listing price is £6.44 (sweet spot $15–$100). The average incumbent carries 533 reviews — the moat a new listing must climb.