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Blue Wrapping Paper

Maybe

Returns run at only 0.5% of orders. But prices span $2.72–$11.72, mostly outside the sweet spot, so Blue Wrapping Paper is a Maybe.

Flapen Score
54
54 / 100
Top 18% of 835 Stationery & Office Supplies niches · +7 vs the category median of 47
Market size
£68K/yr150K searches / yr
90-day growth
+15.7%search demand this quarter
Competition
48%top-5 click share · 20 brands · 28 sellers

Flapen Score

Blue Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Blue Wrapping Paper is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Wrapping Paper 150K times last year and spent an estimated £68K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
+15.7%
Conversion, latest week
6.9%
Market size, estimated
£68Ka year
Peak month
December1.7× the quietest month
Top search term
blue wrapping paper85K searches a year

02 · Price

A sale here is worth £6.60.

Listings sell for £6.60 on average, from £2.72 to £11.72. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £6.60 that is £660 to £2K a year per listing.

Average price
£6.60under the $15 to $100 sweet spot
Price range
£2.72–£11.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£660–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #515 within Paper. It carries 335 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
12.6%
Average rank
#515in Paper
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
335per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Blue Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

28

Top-5 brand share

62%

Top 20: 92%

Top-5 click share

48%

Top 20: 87%

Open market

30%

  • HJIJIAY17%
  • DXTXTJ16%
  • RUSPEPA15%
  • ZJHiome11%
  • --8%
  • Dyefor4%

Demand

Blue Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Blue Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue wrapping paper85K/yr
  • blue wrapping paper roll22K/yr
  • wrapping paper blue13K/yr
  • baby blue wrapping paper11K/yr
  • light blue wrapping paper6K/yr
  • blue birthday wrapping paper5K/yr
  • blue gift wrap4K/yr
  • blue wrapping paper birthday3K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Wrapping Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.01

Small in length

Not wide enough for larger gifts

Not Wide Enough

Color30%−0.18

not navy blue as advertised

Wrong colour

Colours off

Smell10%−0.06

Didnt wrap my presents up with it in the end as when I did I could still smell the odd smell so ruined the present

has a really strange unpleasant smell to it, very odd

Thickness5%+0.41

This paper was really thick

Advertised Vs Actual Product5%−0.04

its really disappointing when sellers advertise one thing

Love

Quality-Overall45%+3.61

Good quality, bright sparkly wrapping paper

Good Quality

The quality of the paper is good and sturdy, it wont easily tear

Value For Money11%+0.48

Great value for money

Good price

Worth the money

Thickness11%+0.41

very thick paper

Nice thick quality

It's a reasonable thickness as well

Color7%−0.18

Lovely colour

Lovely colour blue

Nice shade

Size-Overall5%−0.01

the description of size is accurate

Excellent size

It was easy to cut to size

Return

0.5% Return rate 81% Fixable by listing

Size-Overall58%▁█▆▄█▆

Small in length

Not wide enough for larger gifts

Not Wide Enough

Color14%▁▁▇█▇▅

not navy blue as advertised

Wrong colour

Colours off

Quality-Overall9%▁▁█▁▅▄
Advertised Vs Actual Product5%▁▁█▁▃▁

its really disappointing when sellers advertise one thing

Compatibility-Overall3%█▁▁▃▁▁

FAQ

Common Blue Wrapping Paper questions

Answered from the same tracked data.