Blue Pens

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.

Searches, last 12 months

253K

Growth, 90 days vs prior 90

-4.9%

Conversion, latest week

11.7%

Market size, estimated

£177Ka year

Peak month

August1.5× the quietest month

Top search term

blue pens83K searches a year

Listings sell for £6.00 on average, from £1.47 to £17.49. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £6.00 that is £8K to £9K a year per listing.

Average price

£6.00under the $15 to $100 sweet spot

Price range

£1.47–£17.49

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

£8K–£9K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

66% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Pens, Pencils & Writing Supplies. It carries 3,271 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

89%

Out of stock, average day

0.0%

Average rank

#56in Pens, Pencils & Writing Supplies

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,271per listing

Listings tracked

35

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months