Blue Pens
FailPrices span $1.47–$17.49, mostly outside the sweet spot, so Blue Pens is a Fail.
- Flapen Score
- 49 / 100Top 41% of 835 Stationery & Office Supplies niches · +2 vs the category median of 4749
- Market size
- £177K/yr253K searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 48%top-5 click share · 17 brands · 176 sellers
Flapen Score
Blue Pens against its category
The dotted line is the Stationery & Office Supplies average. Past it, Blue Pens is stronger. Inside it, weaker.
Market
The Blue Pens market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Blue Pens 253K times last year and spent an estimated £177K. The top 5 brands take 77% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.
01 · Demand
11.7% of searches ended in a purchase last week.
Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.
- Searches, last 12 months
- 253K
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 11.7%
- Market size, estimated
- £177Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- blue pens83K searches a year
02 · Price
A sale here is worth £6.00.
Listings sell for £6.00 on average, from £1.47 to £17.49. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £6.00 that is £8K to £9K a year per listing.
- Average price
- £6.00under the $15 to $100 sweet spot
- Price range
- £1.47–£17.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £8K–£9K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
66% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Pens, Pencils & Writing Supplies. It carries 3,271 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 66%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #56in Pens, Pencils & Writing Supplies
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,271per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Blue Pens products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BIC Cristal Original Smudge Free Ballpoint Pens Ideal for School Blue Ink Medium Point (1.0mm) Pack of 50
- Price
- £9.07
- Rating
- 4.7/5
- Reviews
- 37,088
- Age
- 19y ago
Zebra Pen Z Grip Blue Ballpoint Pens with Pocket Clip 8pk Retractable Blue Ink Ballpoint Pens Reliable Blue Biro Pens Multipack for Everyday Use New Pack Size 8pk
- Price
- £4.37
- Rating
- 4.4/5
- Reviews
- 202
- Age
- 2y ago
BIC Cristal Original Blue Pens - Medium Point (1.0mm) Ballpoint Biros Pens Multipack - Pack of 10
- Price
- £1.89
- Rating
- 4.7/5
- Reviews
- 1,603
- Age
- 1y ago
G4GADGET 50 Pack Blue Ballpoint Pens Medium Tip Biros for Smooth Writing Comfortable Grip Long-Lasting Ink Ideal for School Office & Home Use Bulk Stationery Supplies
- Price
- £5.86
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 7y ago
Paper Mate Flexgrip Ultra Retractable Ballpoint Pens | Medium Point (1.0mm) | Blue | 5 Count
- Price
- £5.21
- Rating
- 4.6/5
- Reviews
- 14,203
- Age
- 17y ago
Trending
90-day click momentum
Amazon Basics Ballpoint Pens Fast Drying Ideal for School Office Medium Point (1.0mm) Blue Pack of 12
- Price
- £3.32
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 7mo ago
BIC Soft Feel Clic Grip Pen - Blue Pack of 3
- Price
- £3.42
- Rating
- 4.4/5
- Reviews
- 1,956
- Age
- 15y ago
BIC Cristal Original Smudge Free Ballpoint Medium Point (1.0mm) Pens Black Pack of 50 Cristal Original Ballpoint Medium Point (1.0 mm) Pens Blue Pack of 50
- Price
- £17.49
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 2y ago
G4GADGET 50 Pack Blue Ballpoint Pens Medium Tip Biros for Smooth Writing Comfortable Grip Long-Lasting Ink Ideal for School Office & Home Use Bulk Stationery Supplies
- Price
- £5.86
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 7y ago
Q-Connect Ballpoint Pen Medium Blue (Pack of 20) KF34043
- Price
- £1.93
- Rating
- 4.6/5
- Reviews
- 164
- Age
- 16y ago
Newest
by launch dateAmazon Basics Ballpoint Pens Fast Drying Ideal for School Office Medium Point (1.0mm) Blue Pack of 12
- Price
- £3.32
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 7mo ago
SOMCO - Pack Of 10 Blue Biro Ballpoint Pens - Medium Tip - Premium Pen With Ergonomic Design
- Price
- £3.64
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 1y ago
BIC Cristal Original Blue Pens - Medium Point (1.0mm) Ballpoint Biros Pens Multipack - Pack of 10
- Price
- £1.89
- Rating
- 4.7/5
- Reviews
- 1,603
- Age
- 1y ago
Amazon Basics Retractable Gel Ink Pens Rubber Grip Smudge Free Ideal for School Office Fine Point (0.7mm) Blue Pack of 12
- Price
- £5.62
- Rating
- 4.6/5
- Reviews
- 3,609
- Age
- 2y ago
Eziglide 10-Pack Ballpoint Pens Set Blue - (1.0mm) Medium Point Easy Grip
- Price
- £3.29
- Rating
- 4.4/5
- Reviews
- 3,012
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
176
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
48%
Top 20: 88%
Open market
19%
- BIC41%
- Zebra Pen12%
- Paper Mate11%
- G4GADGET9%
- Eziglide5%
- Cello4%
Demand
Blue Pens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.5×
Search terms
Top Blue Pens search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blue pens83K/yr
- blue pen31K/yr
- pens blue ink20K/yr
- blue ink pens19K/yr
- blue biro pens15K/yr
- blue bic pens10K/yr
- bic blue pens9K/yr
- blue ballpoint pens10K/yr
- bic pens blue10K/yr
- blue pens ballpoint10K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Pens
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Most of the pens were not writing clearly
They don't write continuously
Not comfortable to write with
Dont work
Pens not working
still not working
The ink is very blotchy
like the ink in mixed with oil or something like that - no good at all :
The ink runs out very quickly
the blue ones are the worst
it is almost black rather than blue so if you want a nice blue don't order these
Wrong colour sent
However, the quality of these pens is no longer what it was
not the most premium feel
Poor quality
Love
Great value
not expensive
Excellent value for money
nice feel to write with
Really easy to write with
Nice writers
Excellent product
Great quality and comfortable grip
well-made product that offers great value for money
Top quality pens
Excellent pens
Good pens at a reasonable price - very satisfactory
Comfortable grip
Comfortable grip pens
Great grip
Return
0.2% Return rate 37% Fixable by listing
the blue ones are the worst
it is almost black rather than blue so if you want a nice blue don't order these
Wrong colour sent
Dont work
Pens not working
still not working
Most of the pens were not writing clearly
They don't write continuously
Not comfortable to write with
However, the quality of these pens is no longer what it was
not the most premium feel
Poor quality
Not very good as the ink doesnt last long
Bad quality, intermittent ink issues
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Money Envelopes
£292K/yr-4.7%
Academic Wall Planner 2024/2025
£10K/yr+216.7%
Stamps
£2.8M/yr-17.4%
Classroom Essentials for Teachers
£33K/yr+185.3%
Academic Wall Planner 2025/2026
£52K/yr+109.5%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Pens questions
Answered from the same tracked data.